Consumer Discretionary
Stocks47
Average X-Ray Score50
Undervalued by fair value13
Market Compass outlookNeutral 51/100
Top 10 Consumer Discretionary stocks in the US, ranked by X-Ray score
45 companies are ranked; Deckers Outdoor Corp leads. Of the ten shown, our fair-value models label 5 undervalued, 4 fair and 0 overvalued (1 not rated).
Consumer discretionary sells what people can put off: cars, travel, restaurants, clothing, home improvement and online retail. Its profits follow consumer confidence and credit, and it tends to fall harder than staples in a slowdown. The combined consumer list ranks it alongside consumer staples.
#1 Top of this list by our rules, not a recommendation
DECK Deckers Outdoor Corp
- Highest financial health score on the list
- Second-highest valuation score on the list
- Third-highest growth score on the list
- Fair-value check: Undervalued (+44% vs fair value range)
85X-Ray score
out of 100
out of 100
Ranks 2 to 10
-
2
LULUlululemon athletica inc.
76
- Valuation
- 94
- Growth
- 68
- Profit
- 65
- Health
- 75
-
3
BKNGBooking Holdings Inc.
70
- Valuation
- 81
- Growth
- 80
- Profit
- 64
- Health
- 67
-
4
LVSLas Vegas Sands Corp
64
- Valuation
- 90
- Growth
- 64
- Profit
- 53
- Health
- 50
-
5
CMGChipotle Mexican Grill Inc
64
- Valuation
- 60
- Growth
- 70
- Profit
- 74
- Health
- 50
-
6
DPZDominos Pizza Inc
64
- Valuation
- 66
- Growth
- 57
- Profit
- 89
- Health
- 36
-
7
TPRTapestry, Inc.
63
- Valuation
- 64
- Growth
- 66
- Profit
- 69
- Health
- 65
-
8
EXPEExpedia Group, Inc.
62
- Valuation
- 74
- Growth
- 67
- Profit
- 64
- Health
- 52
-
9
RLRalph Lauren Corp
62
- Valuation
- 39
- Growth
- 79
- Profit
- 65
- Health
- 83
-
10
BBYBest Buy Co Inc
58
- Valuation
- 78
- Growth
- 22
- Profit
- 64
- Health
- 65
How this list is ranked
- Universe. S&P 500 companies that S&P Dow Jones Indices places in the Consumer Discretionary sector, scored from SEC filings with confidence High or Medium.
- Score. The X-Ray score (0 to 100) blends valuation, growth, profitability, financial health and dividends, with each lens ranked within the sector.
- Order. Sorted by X-Ray score; ties go to the higher financial-health score.
- Data. Scores come from company filings with the SEC and our own fair-value models. Every figure is our own calculation, dated 22 Oct 2026.
- Limits. Scores describe the past and the present, not the future. A company with less history gets a lower confidence label. Different rules give a different order, which is why the rules are printed here.
Why a ranking by stated rules and not a "best" label: the order changes with the rules, so the rules are published next to the list. See also how the X-Ray Score works.
Consumer Discretionary · ranked by X-Ray Score
| # | Company | Price | Today | X-Ray | Fair value | To fair value |
|---|---|---|---|---|---|---|
| 1 |
DECK Deckers Outdoor Corp | 85.28 | −0.25% | 85 | Undervalued | +44% |
| 2 |
LULU lululemon athletica inc. | 104.06 | +7.80% | 76 | Data under review | – |
| 3 |
BKNG Booking Holdings Inc. | 161.10 | +1.72% | 70 | Undervalued | +29% |
| 4 |
LVS Las Vegas Sands Corp | 36.53 | −2.61% | 64 | Undervalued | +38% |
| 5 |
CMG Chipotle Mexican Grill Inc | 28.14 | +0.07% | 64 | Undervalued | +22% |
| 6 |
DPZ Dominos Pizza Inc | 317.70 | +2.11% | 64 | Undervalued | +19% |
| 7 |
TPR Tapestry, Inc. | 113.92 | −1.08% | 63 | Fair | +4% |
| 8 |
EXPE Expedia Group, Inc. | 298.49 | +4.50% | 62 | Fair | +9% |
| 9 | RL Ralph Lauren Corp | 381.95 | +0.34% | 62 | Fair | −2% |
| 10 |
BBY Best Buy Co Inc | 99.83 | +6.07% | 58 | Fair | +17% |
| 11 | 
CCL Carnival Corp Ltd. | 27.08 | −0.81% | 56 | Undervalued | +26% |
| 12 | 
ULTA Ulta Beauty, Inc. | 635.01 | +4.62% | 56 | Fair | +0% |
| 13 | 
TJX Tjx Companies Inc | 147.38 | +1.28% | 55 | Fair | −12% |
| 14 | 
ROST Ross Stores, Inc. | 236.67 | +1.06% | 54 | Fair | −15% |
| 15 | 
DRI Darden Restaurants Inc | 217.56 | +1.42% | 54 | Fair | +9% |
| 16 | 
DASH DoorDash, Inc. | 185.94 | +0.81% | 54 | Fair | +15% |
| 17 | 
APTV Aptiv PLC | 43.81 | −1.20% | 53 | Undervalued | +43% |
| 18 | 
MCD Mcdonalds Corp | 252.63 | +2.59% | 53 | Fair | +4% |
| 19 | 
GRMN Garmin Ltd | 295.40 | +1.47% | 53 | Fair | −13% |
| 20 | 
HAS Hasbro, Inc. | 117.23 | +2.83% | 52 | Fair | +8% |
| 21 | 
ABNB Airbnb, Inc. | 175.76 | +1.19% | 52 | Fair | −11% |
| 22 | WYNN Wynn Resorts Ltd | 75.13 | −0.83% | 51 | Undervalued | +36% |
| 23 | 
WSM Williams Sonoma Inc | 260.80 | +2.95% | 51 | Overvalued | −18% |
| 24 | 
CVNA Carvana Co. | 58.72 | −0.79% | 50 | Undervalued | +20% |
| 25 | 
GM General Motors Co | 77.21 | +1.45% | 49 | Fair | +16% |
| 26 | 
AZO Autozone Inc | 3,270.70 | +3.61% | 49 | Fair | +2% |
| 27 | 
TSCO Tractor Supply Co | 34.73 | +6.24% | 48 | Fair | +12% |
| 28 | 
YUM Yum Brands Inc | 154.45 | +2.12% | 48 | Fair | +1% |
| 29 | 
LOW Lowes Companies Inc | 204.37 | +3.97% | 48 | Fair | +0% |
| 30 | 
NCLH Norwegian Cruise Line Holdings Ltd... | 15.54 | −0.32% | 47 | Undervalued | +43% |
| 31 | 
NKE NIKE, Inc. | 38.32 | +2.10% | 46 | Undervalued | +32% |
| 32 | 
ORLY O Reilly Automotive Inc | 92.00 | +3.14% | 46 | Fair | −4% |
| 33 | RCL Royal Caribbean Cruises Ltd | 286.13 | −0.80% | 43 | Fair | −8% |
| 34 | 
EBAY Ebay Inc | 122.04 | −0.70% | 43 | Fair | −14% |
| 35 | 
DHI Horton D R Inc | 147.66 | +6.25% | 43 | Fair | −1% |
| 36 | 
AMZN Amazon Com Inc | 250.38 | −4.57% | 42 | Fair | −5% |
| 37 | 
MAR Marriott International Inc | 396.80 | −1.78% | 42 | Overvalued | −23% |
| 38 | 
HD Home Depot, Inc. | 327.73 | +4.33% | 40 | Fair | −14% |
| 39 | 
MGM MGM Resorts International | 29.50 | +2.18% | 40 | Undervalued | +32% |
| 40 | 
HLT Hilton Worldwide Holdings Inc. | 358.07 | −1.15% | 39 | Overvalued | −18% |
| 41 | 
F Ford Motor Co | 11.94 | +0.34% | 38 | Undervalued | +24% |
| 42 | 
GPC Genuine Parts Co | 127.97 | +2.56% | 35 | Fair | +10% |
| 43 | 
LEN Lennar Corp | 84.45 | +8.69% | 33 | Fair | +13% |
| 44 | 
SBUX Starbucks Corp | 101.91 | +2.86% | 31 | Fair | −4% |
| 45 | 
TSLA Tesla, Inc. | 374.58 | −3.08% | 28 | Overvalued | −20% |
| 46 | 
PHM Pultegroup Inc | 119.48 | +5.84% | 26 | Fair | −5% |
| 47 | 
NVR Nvr Inc | 6,110.63 | +3.57% | 25 | Fair | +2% |
X-Ray Score combines valuation, growth, profitability, financial health and dividends, ranked within the sector. Educational only, not financial advice.