Ebay Inc (EBAY)
Consumer Discretionary · Broadline Retail · US stock · S&P 500 component
$122.04
▼ -0.86 (0.70%)
Fair valueFair
$105 −14.3% to fair value
$52fair band $89–$127$157
Day's range
$120.37 – $123.03
52-week range
$78.03 – $124.59
About Ebay Inc
eBay operates an online marketplace where individuals and businesses list items for others to purchase, either at a fixed cost or through auctions. Popular categories include collectibles, trading cards, vehicle parts, fashion and electronics, and the platform also provides payments, shipping tools and advertising services to its merchants. Shoppers in many countries use it to find new, used and refurbished goods.
The company earns revenue mainly from fees charged on completed transactions, plus advertising and other services for merchants. Over the last twelve months it reached $12.0 billion, growing at 4.3% a year across the last three years. The operating margin is 20.5%, and the business earns a profit of 26% on the capital invested in it. It carries net debt of 1.2 times EBITDA. The company pays a dividend with a yield of 1.0%. On the site's X-Ray Score it receives 43 out of 100.
Price chart
52-wk range $78.03 – $124.59Volume 3,355,362Daily, split-adjusted
Vitals
Market cap$55.5B
52-week range$78.03 – $124.59
Volume (last day)3,355,362
P/E (TTM)25.4
EBIT / EV yield4.2%
Free-cash-flow yield4.4%
Dividend yield1.0%
Revenue (TTM)$12.0B
Net income (TTM)$2.2B
Operating margin20.5%
Return on capital26.0%
Debt incl. leases$6.0B
Cash & securities$2.3B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$105middle half of models $89 – $127
Fair
−14.3% to fair value
Average of the 15 valuation models that pass our checks: multiples, discounted cash flow, dividend discount and earnings power value. A model more than 100% above or 60% below the price is left out as unrealistic. Model uncertainty is Medium, based on how far apart the models are. Undervalued or Overvalued means the gap to fair value is more than 17.5%.
Price $122
Undervalued < $89Fair $89 – $127Overvalued > $127
P/E multiple
$115
P/B multiple
$79
P/S multiple
$88
EV/EBITDA multiple
$103
EV/EBIT multiple
$93
EV/revenue multiple
$96
10-year DCF, EBITDA exit
$128
5-year DCF, EBITDA exit
$128
10-year DCF, revenue exit
$127
5-year DCF, revenue exit
$127
10-year DCF, growth exit
$89
5-year DCF, growth exit
$83
Dividend discount, stable
$77
Dividend discount, multi-stage
$135
Earnings power value
$100
Growth the price implies
12.8%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 5.13%, equity risk premium 4.30% (Damodaran). How it works.
What this means
Average business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Discretionary peers. Open a lens to see the numbers behind it.
Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data
Valuation
Weak
28/100
Expensive against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield4.2%
Free-cash-flow yield4.4%
Fair value vs price0.9×
Growth
Weak
48/100
Growing slower than most of its sector.
See the numbers →
Revenue growth (3y)4.3%
Growth consistency100%
Profitability
Fair
51/100
Returns on capital are typical for its sector.
See the numbers →
Return on invested capital26.0%
Operating margin20.5%
Gross profitability48.5%
Financial health
Weak
50/100
Balance sheet is more stretched than most peers.
See the numbers →
Piotroski F-Score5 / 9
Net debt / EBITDA1.2×
Interest cover9.9×
Dividends
Weak
38/100
Dividend is modest or less certain than peers.
See the numbers →
Dividend yield1.0%
Dividends vs free cash flow23%
Dividend growth2.8%
Quarterly results: last 6 quarters
+1.1%
Mar '25
+6.1%
Jun '25
+9.5%
Sep '25
+15.0%
Dec '25
+19.5%
Mar '26
+14.8%
Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $3.1B, diluted EPS $1.21.
SWOT analysis: Ebay Inc
Strengthsinside the company
- Return on invested capital is 26.0%, against a median of 24.2% for sector peers.
- Operating margin of 20.5% is well above the 14.8% median of sector peers, a sign of pricing power or lower costs.
Weaknessesinside the company
- No clear weakness in the figures we track.
Opportunitiesvaluation and setting
- Price momentum is strong on the weekly and monthly signals (trends can reverse).
Threatsvaluation and setting
- No specific threat is flagged by our checks; general market and interest-rate risk still applies.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.
Compare EBAY with peers and sector
Medians of 46 Consumer Discretionary peers and of 46 Consumer Discretionary stocks in our universe.
Largest peers (X-Ray Score): AMZN 42, TSLA 28, HD 40, MCD 53, TJX 55, BKNG 70.
| Metric | EBAY | Peers | Sector |
|---|---|---|---|
| X-Ray Score (out of 100) | 43 | 51 | 51 |
| Valuation | 28 | 49 | 49 |
| Growth | 48 | 53 | 53 |
| Profitability | 51 | 52 | 52 |
| Financial health | 50 | 49 | 49 |
| Dividends | 38 | 52 | 52 |
Sector leaders: highest X-Ray Score in Consumer Discretionary
EBAY ranks #34 of 47 in Consumer Discretionary by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.
Factor ratings for EBAY
Each factor is rated by where EBAY stands among the 47 Consumer Discretionary stocks in our universe.
Rating against the sector
Goodthe top third of these stocks
Averagethe middle third of these stocks
Badthe bottom third of these stocks
"Beats" is the share of those stocks it is ahead of.
Against its own history
The last columns set today's figure against the company's own median of its last five financial years:
▲ Betterbetter than its usual level
▼ Worseworse than its usual level
≈ In linewithin its usual range
For valuation factors Good means cheaper than most of the sector and Better means cheaper than usual for this company, which is not the same as a bargain.
In total: 7 Good · 8 Average · 6 Bad of 21
Growth: 1 · 0 · 1
Profitability: 4 · 1 · 0
Financial strength: 0 · 3 · 1
Valuation: 0 · 2 · 3
Cash flow: 1 · 2 · 1
Efficiency: 1 · 0 · 0
| Factor | EBAY | Rating | Sector median | Own 5-year median | Against own history |
|---|---|---|---|---|---|
| Growth | |||||
| Revenue growth, 3 years a year | +4.3% | Bad beats 28% | +6.5% | – | – |
| Revenue growth, last year | +7.9% | Good beats 68% | +4.9% | +3.2% | ▲ Better |
| Profitability | |||||
| Gross margin | 72.5% | Good beats 89% | 42.5% | 72.0% | ≈ In line |
| Operating margin | 20.5% | Good beats 77% | 14.9% | 22.5% | ≈ In line |
| Net margin | 18.5% | Good beats 86% | 11.4% | 19.2% | ≈ In line |
| Return on invested capital | 26.0% | Average beats 54% | 24.6% | – | – |
| Return on equity | 47.6% | Good beats 71% | 35.3% | 43.3% | ▲ Better |
| Financial strength | |||||
| Net debt / EBITDA | 1.2x | Average beats 60% | 1.8x | 1.8x | ▲ Better |
| Interest cover | 9.9x | Average beats 38% | 25.3x | 9.3x | ≈ In line |
| Current ratio | 1.02 | Average beats 36% | 1.10 | 1.97 | ▼ Worse |
| Piotroski F-score | 5 / 9 | Bad beats 24% | 6 / 9 | – | – |
| Valuation | |||||
| P/E ratio | 25.0x | Average beats 37% | 21.1x | 12.1x | ▼ Worse |
| Price / book | 11.9x | Bad beats 32% | 7.2x | 4.5x | ▼ Worse |
| Price / sales | 4.6x | Bad beats 16% | 2.1x | 3.0x | ▼ Worse |
| EV / EBITDA | 20.1x | Bad beats 21% | 15.0x | 13.2x | ▼ Worse |
| Free cash flow yield | 4.4% | Average beats 53% | 4.3% | 6.3% | ▼ Worse |
| Cash flow | |||||
| Free cash flow margin | 20.2% | Good beats 86% | 10.8% | 19.0% | ≈ In line |
| Cash from operations / net income | 1.37 | Average beats 51% | 1.37 | 0.92 | ▲ Better |
| Free cash flow growth, 3 years a year | −7.4% | Bad beats 19% | +12.1% | – | – |
| Accruals (lower is better) | −4.5% | Average beats 38% | −5.3% | – | – |
| Efficiency | |||||
| Days sales outstanding | 5 days | Good beats 88% | 14 days | 3 days | ≈ In line |
These ratings compare companies with each other and describe the past; they are not a forecast, a recommendation or part of the X-Ray Score. A factor is left out when its data is missing or meaningless (for example a P/E on negative earnings). A dash in the history columns means fewer than three usable years.
Fundamentals checklist
● 3 Good · ● 7 Average · ● 5 BadCash quality
Earnings backed by cashAverage
Free-cash-flow yieldAverage
Risk models
Altman Z''Good
Piotroski F-ScoreBad
Growth
Free-cash-flow growth (3y)Bad
Revenue growth (3y)Bad
Growth consistencyGood
Balance sheet
Current ratioAverage
Net debt / EBITDAAverage
Interest coverAverage
Valuation
Fair value vs priceBad
EBIT / EV yieldBad
Profitability
Return on invested capitalAverage
Operating marginGood
Gross profitabilityAverage
Each check is graded against the company's sector, not a fixed number. Checklist score 44/100.
Financials
| FY21 | FY22 | FY23 | FY24 | FY25 | |
|---|---|---|---|---|---|
| Revenue | $10.4B | $9.8B | $10.1B | $10.3B | $11.1B |
| Operating income | $2.9B | $2.4B | $1.9B | $2.3B | $2.3B |
| Net income | $13.6B | −$1.3B | $2.8B | $2.0B | $2.0B |
| Operating cash flow | $2.7B | $2.3B | $2.4B | $2.4B | $2.0B |
| Operating margin | 28.1% | 24.0% | 19.2% | 22.5% | 20.5% |
| Free cash flow | $2.2B | $1.8B | $2.0B | $2.0B | $1.4B |
| Diluted EPS | $20.54 | $-2.27 | $5.19 | $3.94 | $4.34 |
Fiscal years, from SEC filings.
Technical summary
Daily
Strongly bullish
12 bullish · 1 neutral · 3 bearish
Weekly
Strongly bullish
11 bullish · 1 neutral · 0 bearish
Monthly
Strongly bullish
7 bullish · 0 neutral · 1 bearish
Moving averages (daily)
| SMA 10 | 119.0 | Bullish |
| EMA 10 | 118.8 | Bullish |
| SMA 20 | 113.1 | Bullish |
| EMA 20 | 115.3 | Bullish |
| SMA 50 | 108.7 | Bullish |
| EMA 50 | 111.4 | Bullish |
| SMA 100 | 109.6 | Bullish |
| EMA 100 | 108.7 | Bullish |
| SMA 200 | 102.7 | Bullish |
| EMA 200 | 103.2 | Bullish |
Oscillators (daily)
| RSI (14) | 70.54 | Bearish |
| MACD (12, 26) | 3.94 | Bullish |
| Momentum (12) | 13.99 | Bullish |
| Stochastic %K (14) | 87.17 | Bearish |
| Williams %R (14) | -12.83 | Bearish |
| CCI (20) | 98.32 | Neutral |
Pivot points (classic, last session)
S3 117.9 | S2 119.2 | S1 120.6 | Pivot 121.8 | R1 123.3 | R2 124.5 | R3 125.9 |
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
1.22 USD
Yield on today's price
1.00%
Frequency
Quarterly
Next ex-dividend date
Not announced
| Ex-dividend date | Amount per share |
|---|---|
| 0.3100 | |
| 0.3100 | |
| 0.3100 | |
| 0.2900 | |
| 0.2900 | |
| 0.2900 | |
| 0.2900 | |
| 0.2700 | |
| 0.2700 | |
| 0.2700 | |
| 0.2700 | |
| 0.2500 |
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
ETFs that hold EBAY
| ETF | Share of the fund |
|---|---|
| FDN First Trust Dow Jones Internet Index | 2.04% |
| XRT SPDR S&P Retail | 1.42% |
| PWV Invesco Dynamic Large Cap Value | 1.31% |
| XLY Consumer Discretionary Select Sector S... | 1.23% |
| RDVI FT Cboe Vest Rising Dividend Achievers... | 1.02% |
| RDVY First Trust Rising Dividend Achievers | 0.99% |
| VOE Vanguard Mid-Cap Value | 0.86% |
| FDIS Fidelity MSCI Consumer Discretionary I... | 0.82% |
The eight funds with the largest weight in EBAY among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.
EBAY stock splits
EBAY has split its stock 4 times since 1999. The latest was a 2-for-1 split on 17 Feb 2005.
Full EBAY stock split history →EBAY SEC filings
8-KSEC EDGAR
Results of operations; Exit or restructuring costs
10-QSEC EDGAR
Quarterly report
8-KSEC EDGAR
Results of operations
8-KSEC EDGAR
Shareholder vote results
8-KSEC EDGAR
Regulation FD disclosure; Other events
8-KSEC EDGAR
Regulation FD disclosure
DEF 14ASEC EDGAR
Proxy statement
10-QSEC EDGAR
Quarterly report
Where the numbers come from
Statements SEC EDGAR filings (10-K, 10-Q), quarters derived from year-to-date figures.
Prices end-of-day closes, split-adjusted.
Industry inputs beta, multiples and equity risk premium from Damodaran Online (NYU Stern).
StocksXray is for education only and is not financial advice. Scores and fair values are model estimates from public filings and carry uncertainty.