Amazon Com Inc (AMZN)
Consumer Discretionary · Broadline Retail · US stock · S&P 500 component
$250.38
▼ -11.99 (4.57%)
Fair valueFair
$238 −5.1% to fair value
$119fair band $202–$288$356
Day's range
$248.00 – $258.41
52-week range
$196.00 – $287.20
About Amazon Com Inc
Amazon operates online and physical stores, a marketplace where independent merchants list products, and Amazon Web Services, a cloud computing platform. It also provides Prime subscriptions, advertising services, streaming content, and devices such as Kindle and Echo. Customers range from consumers and third-party merchants to businesses, start-ups and governments that run workloads in the cloud. Reporting is split across North America, International and AWS.
Revenue comes from product sales, marketplace services, subscriptions, advertising and cloud services, and it totals $775.7 billion over the last twelve months. The operating margin is 12.1%, and the business earns a profit of 11% on the capital invested in it. The company carries net debt of 0.6 times EBITDA and pays no dividend. The data sheet does not include a multi-year revenue growth figure. On the site's X-Ray Score it receives 42 out of 100.
AMZN news
All AMZN news →Price chart
52-wk range $196.00 – $287.20Volume 48,254,872Daily, split-adjusted
Vitals
Market cap$2.73T
52-week range$196.00 – $287.20
Volume (last day)48,254,872
P/E (TTM)20.1
EBIT / EV yield3.3%
Free-cash-flow yield-0.4%
Dividend yieldNo dividend
Revenue (TTM)$775.7B
Net income (TTM)$135.3B
Operating margin12.1%
Return on capital11.0%
Debt incl. leases$228.9B
Cash & securities$123.0B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$238middle half of models $211 – $275
Fair
−5.1% to fair value
Average of the 12 valuation models that pass our checks: multiples, discounted cash flow, dividend discount and earnings power value. A model more than 100% above or 60% below the price is left out as unrealistic. Model uncertainty is High, based on how far apart the models are. Undervalued or Overvalued means the gap to fair value is more than 17.5%.
Price $250
Undervalued < $202Fair $202 – $288Overvalued > $288
P/E multiple
$308
P/B multiple
$342
P/S multiple
$211
EV/EBITDA multiple
$269
EV/EBIT multiple
$293
EV/revenue multiple
$219
10-year DCF, EBITDA exit
$225
5-year DCF, EBITDA exit
$269
10-year DCF, revenue exit
$210
5-year DCF, revenue exit
$252
10-year DCF, growth exit · not used
$79
5-year DCF, growth exit
$106
Earnings power value
$146
Growth the price implies
25.5%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 5.13%, equity risk premium 4.30% (Damodaran). How it works.
What this means
Weak business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Discretionary peers. Open a lens to see the numbers behind it.
Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data
Valuation
Weak
18/100
Expensive against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield3.3%
Free-cash-flow yield-0.4%
Fair value vs price0.9×
Growth
Strong
78/100
Growing faster than most of its sector.
See the numbers →
Growth consistency100%
Profitability
Weak
26/100
Earns lower returns on its capital than most peers.
See the numbers →
Return on invested capital11.0%
Operating margin12.1%
Gross profitability35.9%
Financial health
Fair
56/100
Balance sheet is in typical shape for its sector.
See the numbers →
Net debt / EBITDA0.6×
Interest cover28.1×
Dividends
None
–/100
Pays no dividend.
See the numbers →
Quarterly results: last 6 quarters
+8.6%
Mar '25
+13.3%
Jun '25
+13.4%
Sep '25
+13.6%
Dec '25
+16.6%
Mar '26
+19.6%
Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $200.6B, diluted EPS $5.75.
SWOT analysis: Amazon Com Inc
Strengthsinside the company
- Operating profit covers interest 28x, so debt costs are a small drag.
Weaknessesinside the company
- Return on invested capital of 11.0% is well below the 24.9% median of sector peers.
- Free cash flow is negative, so spending or debt has to be financed from outside.
Opportunitiesvaluation and setting
- No specific opportunity is visible in our valuation, sector or growth data.
Threatsvaluation and setting
- Valuation uncertainty is high: the models give widely different values, so the fair value range is wide.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.
Compare AMZN with peers and sector
Medians of 46 Consumer Discretionary peers and of 46 Consumer Discretionary stocks in our universe.
Largest peers (X-Ray Score): TSLA 28, HD 40, MCD 53, TJX 55, BKNG 70, SBUX 31.
| Metric | AMZN | Peers | Sector |
|---|---|---|---|
| X-Ray Score (out of 100) | 42 | 51 | 51 |
| Valuation | 18 | 49 | 49 |
| Growth | 78 | 50 | 50 |
| Profitability | 26 | 52 | 52 |
| Financial health | 56 | 49 | 49 |
| Dividends | – | 52 | 52 |
Sector leaders: highest X-Ray Score in Consumer Discretionary
AMZN ranks #36 of 47 in Consumer Discretionary by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.
Factor ratings for AMZN
Each factor is rated by where AMZN stands among the 47 Consumer Discretionary stocks in our universe.
Rating against the sector
Goodthe top third of these stocks
Averagethe middle third of these stocks
Badthe bottom third of these stocks
"Beats" is the share of those stocks it is ahead of.
Against its own history
The last columns set today's figure against the company's own median of its last five financial years:
▲ Betterbetter than its usual level
▼ Worseworse than its usual level
≈ In linewithin its usual range
For valuation factors Good means cheaper than most of the sector and Better means cheaper than usual for this company, which is not the same as a bargain.
In total: 3 Good · 8 Average · 7 Bad of 18
Profitability: 1 · 3 · 1
Financial strength: 1 · 2 · 0
Valuation: 0 · 3 · 2
Cash flow: 0 · 0 · 3
Efficiency: 1 · 0 · 1
| Factor | AMZN | Rating | Sector median | Own 5-year median | Against own history |
|---|---|---|---|---|---|
| Profitability | |||||
| Gross margin | 50.8% | Average beats 63% | 42.5% | – | – |
| Operating margin | 12.1% | Average beats 34% | 14.9% | – | – |
| Net margin | 17.4% | Good beats 82% | 11.4% | – | – |
| Return on invested capital | 11.0% | Bad beats 25% | 24.6% | – | – |
| Return on equity | 24.5% | Average beats 38% | 35.3% | 20.7% | ▲ Better |
| Financial strength | |||||
| Net debt / EBITDA | 0.6x | Good beats 68% | 1.8x | – | – |
| Interest cover | 28.1x | Average beats 51% | 25.3x | – | – |
| Current ratio | 1.03 | Average beats 38% | 1.10 | 1.03 | ≈ In line |
| Valuation | |||||
| P/E ratio | 20.2x | Average beats 54% | 21.1x | – | – |
| Price / book | 4.9x | Average beats 65% | 7.2x | – | – |
| Price / sales | 3.5x | Bad beats 29% | 2.1x | – | – |
| EV / EBITDA | 16.8x | Average beats 37% | 15.0x | – | – |
| Free cash flow yield | -0.4% | Bad beats 6% | 4.3% | – | – |
| Cash flow | |||||
| Free cash flow margin | -1.5% | Bad beats 5% | 10.8% | – | – |
| Cash from operations / net income | 1.19 | Bad beats 24% | 1.37 | 1.71 | ▼ Worse |
| Accruals (lower is better) | −2.4% | Bad beats 19% | −5.3% | – | – |
| Efficiency | |||||
| Inventory turnover | 10.0x | Good beats 80% | 4.2x | – | – |
| Days sales outstanding | 41 days | Bad beats 18% | 14 days | – | – |
These ratings compare companies with each other and describe the past; they are not a forecast, a recommendation or part of the X-Ray Score. A factor is left out when its data is missing or meaningless (for example a P/E on negative earnings). A dash in the history columns means fewer than three usable years.
Fundamentals checklist
● 2 Good · ● 4 Average · ● 6 BadCash quality
Earnings backed by cashBad
Free-cash-flow yieldBad
Risk models
Altman Z''Average
Growth
Growth consistencyGood
Balance sheet
Current ratioAverage
Net debt / EBITDAGood
Interest coverAverage
Valuation
Fair value vs priceBad
EBIT / EV yieldBad
Profitability
Return on invested capitalBad
Operating marginAverage
Gross profitabilityBad
Each check is graded against the company's sector, not a fixed number. Checklist score 41/100.
Financials
| FY25 | FY25 | FY25 | FY26 | FY26 | |
|---|---|---|---|---|---|
| Revenue | – | – | $716.9B | – | – |
| Operating income | – | – | $80.0B | – | – |
| Net income | $70.6B | $76.5B | $77.7B | $90.8B | $135.3B |
| Operating cash flow | $121.1B | $130.7B | $139.5B | $148.5B | $161.4B |
| Operating margin | – | – | 11.2% | – | – |
| Free cash flow | $13.5B | $10.6B | $7.7B | −$2.5B | −$11.6B |
| Diluted EPS | – | – | $7.17 | – | – |
Fiscal years, from SEC filings.
Technical summary
Daily
Bearish
5 bullish · 2 neutral · 9 bearish
Weekly
Neutral
6 bullish · 1 neutral · 5 bearish
Monthly
Strongly bullish
7 bullish · 1 neutral · 0 bearish
Moving averages (daily)
| SMA 10 | 257.7 | Bearish |
| EMA 10 | 256.7 | Bearish |
| SMA 20 | 254.5 | Bearish |
| EMA 20 | 255.9 | Bearish |
| SMA 50 | 256.0 | Bearish |
| EMA 50 | 255.0 | Bearish |
| SMA 100 | 251.9 | Bearish |
| EMA 100 | 252.4 | Bearish |
| SMA 200 | 243.3 | Bullish |
| EMA 200 | 245.5 | Bullish |
Oscillators (daily)
| RSI (14) | 45.11 | Neutral |
| MACD (12, 26) | 0.94 | Bullish |
| Momentum (12) | -2.31 | Bearish |
| Stochastic %K (14) | 13.73 | Bullish |
| Williams %R (14) | -86.27 | Bullish |
| CCI (20) | -33.98 | Neutral |
Pivot points (classic, last session)
S3 235.7 | S2 241.9 | S1 246.1 | Pivot 252.3 | R1 256.5 | R2 262.7 | R3 266.9 |
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
ETFs that hold AMZN
| ETF | Share of the fund |
|---|---|
| VCR Vanguard Consumer Discretionary | 24.41% |
| FDIS Fidelity MSCI Consumer Discretionary I... | 22.83% |
| XLY Consumer Discretionary Select Sector S... | 22.22% |
| FDN First Trust Dow Jones Internet Index | 9.98% |
| FDG American Century Focused Dynamic Growt... | 9.00% |
| IWX iShares Russell Top 200 Value | 8.32% |
| EAGL The 2023 ETF Series | 7.64% |
| QGRW WisdomTree U.S. Quality Growth | 6.82% |
The eight funds with the largest weight in AMZN among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.
AMZN stock splits
AMZN has split its stock 3 times since 1998. The latest was a 20-for-1 split on 6 Jun 2022.
Full AMZN stock split history →AMZN SEC filings
8-KSEC EDGAR
Other events
424B5SEC EDGAR
424B5
424B5SEC EDGAR
424B5
8-KSEC EDGAR
Director or officer change
10-QSEC EDGAR
Quarterly report
8-KSEC EDGAR
Results of operations
8-KSEC EDGAR
Other events
424B5SEC EDGAR
424B5
Where the numbers come from
Statements SEC EDGAR filings (10-K, 10-Q), quarters derived from year-to-date figures.
Prices end-of-day closes, split-adjusted.
Industry inputs beta, multiples and equity risk premium from Damodaran Online (NYU Stern).
StocksXray is for education only and is not financial advice. Scores and fair values are model estimates from public filings and carry uncertainty.