Ford Motor Company designs, builds and services cars, trucks, SUVs and commercial vehicles under the Ford and Lincoln brands. Products include the F-Series pickup, Mustang and Bronco, along with electric and commercial models. Customers are individual car owners, commercial and fleet operators, and dealers. Its operations include Ford Pro for commercial customers, Ford Blue for combustion and hybrid vehicles, Ford Model e for electric vehicles, and Ford Credit for financing.
Ford earns money from vehicle supply to dealers and fleets, from parts and services, and from the financing and leasing of its vehicles. Revenue is $189.9 billion over the last twelve months, with growth of 5.8% a year across three years. However, the operating margin is -3.8%, meaning the business records an operating loss, and it earns -81% on the capital invested in it, which is a loss. The dividend yield is 5.0%. On the site's X-Ray Score it receives 38 out of 100.
52-wk range $11.11 – $17.78Volume 38,032,720Daily, split-adjusted
Vitals
Market cap$48.6B
52-week range$11.11 – $17.78
Volume (last day)38,032,720
P/E (TTM)–
EBIT / EV yield-39.4%
Free-cash-flow yield19.6%
Dividend yield5.0%
Revenue (TTM)$189.9B
Net income (TTM)−$6.1B
Operating margin-3.8%
Return on capital-81.2%
Debt incl. leasesData missing
Cash & securities$30.5B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$15middle half of models $11 – $17
Undervalued+24.0% to fair value
Average of the 8 valuation models that pass our checks: multiples, discounted cash flow, dividend discount and earnings power value. A model more than 100% above or 60% below the price is left out as unrealistic. Model uncertainty is High, based on how far apart the models are. Undervalued or Overvalued means the gap to fair value is more than 17.5%.
Price $12
Undervalued < $13Fair $13 – $18Overvalued > $18
P/B multiple
$16
P/S multiple · not used
$36
EV/EBITDA multiple
$19
EV/revenue multiple · not used
$33
10-year DCF, EBITDA exit
$10
5-year DCF, EBITDA exit
$11
10-year DCF, revenue exit
$11
5-year DCF, revenue exit
$13
Dividend discount, stable
$15
Dividend discount, multi-stage
$23
A model estimate, not a price target or recommendation. Inputs: risk-free 5.13%, equity risk premium 4.30% (Damodaran). How it works.
What this means
Weak business, but the price is low
Our models put fair value above today's price, but models can be wrong, so check the business first. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Discretionary peers. Open a lens to see the numbers behind it.
Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data
ValuationFair
64/100
Priced about in line with its sector.
See the numbers →
EBIT / EV yield-39.4%
Free-cash-flow yield19.6%
Fair value vs price1.2×
GrowthWeak
34/100
Growing slower than most of its sector.
See the numbers →
Revenue growth (3y)5.8%
Growth consistency80%
ProfitabilityWeak
23/100
Earns lower returns on its capital than most peers.
See the numbers →
Return on invested capital-81.2%
Operating margin-3.8%
Gross profitability5.4%
Financial healthWeak
18/100
Balance sheet is more stretched than most peers.
See the numbers →
Piotroski F-Score3 / 9
DividendsFair
60/100
Dividend is typical for its sector.
See the numbers →
Dividend yield5.0%
Dividends vs free cash flow26%
Dividend growth14.2%
Quarterly results: last 6 quarters
+4.9%Dec '24
-5.0%Mar '25
+5.0%Jun '25
+9.4%Sep '25
-4.8%Dec '25
+6.4%Mar '26
Revenue against the same quarter a year earlier. Latest quarter revenue $43.3B, diluted EPS $0.63.
Other Automobile Manufacturers companies by X-Ray Score.
SWOT analysis: Ford Motor Co
Strengthsinside the company
Free cash flow equals 19.6% of the market value, which funds dividends, buybacks or debt paydown.
Weaknessesinside the company
Return on invested capital is only -81.2% (median 24.9% for sector peers), so the business earns little above its cost of capital.
Operating margin of -3.8% is thin against 15.0% for sector peers.
Passes only 3 of the 9 Piotroski tests, which shows weak or worsening financial trends.
Altman Z-score of 0.5 is in the zone linked with financial distress in past studies.
Opportunitiesvaluation and setting
Dividends use only 26% of free cash flow, which leaves room to raise them.
The price is 24% below our fair value estimate, with the gap larger than the margin we allow for error.
Threatsvaluation and setting
Valuation uncertainty is high: the models give widely different values, so the fair value range is wide.
The price trend is down on the daily and weekly signals.
Earnings in Automobile Manufacturers follow the industry cycle, so margins and profits can swing from year to year.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.
Compare F with peers and sector
Medians of 46 Consumer Discretionary peers and of 46 Consumer Discretionary stocks in our universe.
Largest peers (X-Ray Score): AMZN42, TSLA28, HD40, MCD53, TJX55, BKNG70.
Metric
F
Peers
Sector
X-Ray Score (out of 100)
38
51
51
Valuation
64
48
48
Growth
34
53
53
Profitability
23
52
52
Financial health
18
50
50
Dividends
60
51
51
Sector leaders: highest X-Ray Score in Consumer Discretionary
F ranks #41 of 47 in Consumer Discretionary by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.
Factor ratings for F
Each factor is rated by where F stands among the 47 Consumer Discretionary stocks in our universe.
Rating against the sector
Goodthe top third of these stocks
Averagethe middle third of these stocks
Badthe bottom third of these stocks
"Beats" is the share of those stocks it is ahead of.
Against its own history
The last columns set today's figure against the company's own median of its last five financial years:
▲ Betterbetter than its usual level
▼ Worseworse than its usual level
≈ In linewithin its usual range
For valuation factors Good means cheaper than most of the sector and Better means cheaper than usual for this company, which is not the same as a bargain.
In total: 6 Good · 2 Average · 9 Bad of 17Growth: 0 · 1 · 1Profitability: 0 · 0 · 5Financial strength: 0 · 1 · 1Valuation: 4 · 0 · 0Cash flow: 1 · 0 · 1Efficiency: 1 · 0 · 1
Factor
F
Rating
Sector median
Own 5-year median
Against own history
Growth
Revenue growth, 3 years a year
+5.8%
Averagebeats 43%
+6.5%
–
–
Revenue growth, last year
+1.2%
Badbeats 21%
+4.9%
+7.2%
▼ Worse
Profitability
Gross margin
8.0%
Badbeats 2%
42.5%
14.6%
▼ Worse
Operating margin
-3.8%
Badbeats 1%
14.9%
3.1%
▼ Worse
Net margin
-3.2%
Badbeats 1%
11.4%
2.5%
▼ Worse
Return on invested capital
-81.2%
Badbeats 1%
24.6%
–
–
Return on equity
-16.3%
Badbeats 1%
35.3%
10.2%
▼ Worse
Financial strength
Current ratio
1.09
Averagebeats 45%
1.10
1.20
≈ In line
Piotroski F-score
3 / 9
Badbeats 1%
6 / 9
–
–
Valuation
Price / book
1.3x
Goodbeats 90%
7.2x
1.2x
≈ In line
Price / sales
0.3x
Goodbeats 99%
2.1x
0.3x
≈ In line
EV / EBITDA
2.1x
Goodbeats 99%
15.0x
–
–
Free cash flow yield
19.6%
Goodbeats 94%
4.3%
13.6%
▲ Better
Cash flow
Free cash flow margin
5.0%
Badbeats 23%
10.8%
3.8%
▲ Better
Accruals (lower is better)
−8.9%
Goodbeats 85%
−5.3%
–
–
Efficiency
Inventory turnover
10.6x
Goodbeats 85%
4.2x
9.6x
≈ In line
Days sales outstanding
33 days
Badbeats 20%
14 days
30 days
≈ In line
These ratings compare companies with each other and describe the past; they are not a forecast, a recommendation or part of the X-Ray Score. A factor is left out when its data is missing or meaningless (for example a P/E on negative earnings). A dash in the history columns means fewer than three usable years.
Fundamentals checklist
● 3 Good · ● 3 Average · ● 6 Bad
Cash quality
Earnings backed by cashGood
Free-cash-flow yieldGood
Risk models
Altman Z''Bad
Piotroski F-ScoreBad
Growth
Revenue growth (3y)Average
Growth consistencyAverage
Balance sheet
Current ratioAverage
Valuation
Fair value vs priceGood
EBIT / EV yieldBad
Profitability
Return on invested capitalBad
Operating marginBad
Gross profitabilityBad
Each check is graded against the company's sector, not a fixed number. Checklist score 39/100.
Financials
FY21
FY22
FY23
FY24
FY25
Revenue
$136.3B
$158.1B
$176.2B
$185.0B
$187.3B
Operating income
$4.5B
$6.3B
$5.5B
$5.2B
−$9.2B
Net income
$17.9B
−$2.0B
$4.3B
$5.9B
−$8.2B
Operating cash flow
$15.8B
$6.9B
$14.9B
$15.4B
$21.3B
Operating margin
3.3%
4.0%
3.1%
2.8%
-4.9%
Free cash flow
$9.6B
−$13M
$6.7B
$6.7B
$12.5B
Diluted EPS
$4.45
$-0.49
$1.08
$1.46
$-2.06
Fiscal years, from SEC filings.
Technical summary
Daily
Strongly bearish
3 bullish · 1 neutral · 12 bearish
Weekly
Strongly bearish
2 bullish · 1 neutral · 9 bearish
Monthly
Bearish
2 bullish · 1 neutral · 5 bearish
Moving averages (daily)
SMA 10
12.12
Bearish
EMA 10
12.13
Bearish
SMA 20
12.19
Bearish
EMA 20
12.33
Bearish
SMA 50
13.16
Bearish
EMA 50
12.89
Bearish
SMA 100
13.66
Bearish
EMA 100
13.18
Bearish
SMA 200
13.21
Bearish
EMA 200
13.01
Bearish
Oscillators (daily)
RSI (14)
37.11
Neutral
MACD (12, 26)
-0.31
Bearish
Momentum (12)
-2.77
Bearish
Stochastic %K (14)
15.58
Bullish
Williams %R (14)
-84.42
Bullish
CCI (20)
-130.3
Bullish
Pivot points (classic, last session)
S3
11.53
S2
11.66
S1
11.80
Pivot
11.92
R1
12.06
R2
12.19
R3
12.33
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
0.60 USD
Yield on today's price
5.03%
Frequency
Quarterly
Next ex-dividend date
Not announced
Ex-dividend date
Amount per share
0.1500
0.1500
0.1500
0.1500
0.1500
0.1500
0.3000
0.1500
0.1500
0.1500
0.3300
0.1500
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
The eight funds with the largest weight in F among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.
F stock splits
F has split its stock once since 1994. The latest was a 2-for-1 split on 6 Jul 1994.