Hasbro, Inc. (HAS)
Consumer Discretionary · Leisure Products · US stock · S&P 500 component
$117.23
▲ +3.23 (2.83%)
Fair valueFair
$127 +8.1% to fair value
$63fair band $108–$154$190
Day's range
$112.76 – $117.25
52-week range
$69.50 – $117.25
About Hasbro, Inc.
Hasbro is a toy and games company that owns brands such as Transformers, Nerf, Play-Doh and Monopoly, along with the digital game business built around Wizards of the Coast, which includes Magic: The Gathering and Dungeons and Dragons. It earns revenue by selling products to retailers and consumers, licensing its brands for other uses, and selling digital and tabletop games.
The X-Ray Score for Hasbro, Inc. is 52 out of 100. Revenue over the last twelve months was $6.1 billion. The business shows an operating margin of 19.0% and a return on invested capital of 24%. Leverage, measured as net debt to EBITDA, is 2.3 times. Shareholders receive a dividend, yielding 2.4%. These readings summarise reported results and do not forecast future performance.
HAS news
All HAS news →Price chart
52-wk range $69.50 – $117.25Volume 3,429,545Daily, split-adjusted
Vitals
Market cap$16.8B
52-week range$69.50 – $117.25
Volume (last day)3,429,545
P/E (TTM)21.0
EBIT / EV yield5.9%
Free-cash-flow yield7.2%
Dividend yield2.4%
Revenue (TTM)$6.1B
Net income (TTM)$794M
Operating margin19.0%
Return on capital24.2%
Debt incl. leases$3.9B
Cash & securities$881M
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$127middle half of models $93 – $166
Fair
+8.1% to fair value
Average of the 13 valuation models that pass our checks: multiples, discounted cash flow, dividend discount and earnings power value. A model more than 100% above or 60% below the price is left out as unrealistic. Model uncertainty is High, based on how far apart the models are. Undervalued or Overvalued means the gap to fair value is more than 17.5%.
Peak-cycle earnings: the current operating margin is more than 1.5x its 7-year average, so multiples applied to today's profit may overstate value; model uncertainty is set to High
Price $117
Undervalued < $108Fair $108 – $154Overvalued > $154
P/E multiple
$119
P/B multiple
$70
P/S multiple
$86
EV/EBITDA multiple
$113
EV/EBIT multiple
$122
EV/revenue multiple
$93
10-year DCF, EBITDA exit
$178
5-year DCF, EBITDA exit
$169
10-year DCF, revenue exit
$184
5-year DCF, revenue exit
$166
10-year DCF, growth exit
$155
5-year DCF, growth exit
$144
Dividend discount, multi-stage · not used
$302
Earnings power value
$50
Growth the price implies
7.8%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 5.13%, equity risk premium 4.30% (Damodaran). How it works.
What this means
Weak business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Discretionary peers. Open a lens to see the numbers behind it.
Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data
Valuation
Fair
59/100
Priced about in line with its sector.
See the numbers →
EBIT / EV yield5.9%
Free-cash-flow yield7.2%
Fair value vs price1.1×
Growth
Weak
50/100
Growing slower than most of its sector.
See the numbers →
Growth consistency50%
Profitability
Fair
58/100
Returns on capital are typical for its sector.
See the numbers →
Return on invested capital24.2%
Operating margin19.0%
Gross profitability78.3%
Financial health
Weak
42/100
Balance sheet is more stretched than most peers.
See the numbers →
Piotroski F-Score5 / 9
Net debt / EBITDA2.3×
Interest cover6.9×
Dividends
Weak
47/100
Dividend is modest or less certain than peers.
See the numbers →
Dividend yield2.4%
Dividends vs free cash flow33%
Quarterly results: last 6 quarters
+15.4%
Mar '25
-0.7%
Jun '25
+8.1%
Sep '25
+67.4%
Dec '25
+10.6%
Mar '26
+13.8%
Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $1.3B, diluted EPS $1.12.
SWOT analysis: Hasbro, Inc.
Strengthsinside the company
- Return on invested capital is 24.2%, against a median of 24.9% for sector peers.
- Free cash flow equals 7.2% of the market value, which funds dividends, buybacks or debt paydown.
Weaknessesinside the company
- No clear weakness in the figures we track.
Opportunitiesvaluation and setting
- Dividends use only 33% of free cash flow, which leaves room to raise them.
- Price momentum is strong on the weekly and monthly signals (trends can reverse).
Threatsvaluation and setting
- Valuation uncertainty is high: the models give widely different values, so the fair value range is wide.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.
Compare HAS with peers and sector
Medians of 46 Consumer Discretionary peers and of 46 Consumer Discretionary stocks in our universe.
Largest peers (X-Ray Score): AMZN 42, TSLA 28, HD 40, MCD 53, TJX 55, BKNG 70.
| Metric | HAS | Peers | Sector |
|---|---|---|---|
| X-Ray Score (out of 100) | 52 | 50 | 50 |
| Valuation | 59 | 48 | 48 |
| Growth | 50 | 53 | 53 |
| Profitability | 58 | 52 | 52 |
| Financial health | 42 | 50 | 50 |
| Dividends | 47 | 52 | 52 |
Sector leaders: highest X-Ray Score in Consumer Discretionary
HAS ranks #20 of 47 in Consumer Discretionary by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.
Factor ratings for HAS
Each factor is rated by where HAS stands among the 47 Consumer Discretionary stocks in our universe.
Rating against the sector
Goodthe top third of these stocks
Averagethe middle third of these stocks
Badthe bottom third of these stocks
"Beats" is the share of those stocks it is ahead of.
Against its own history
The last columns set today's figure against the company's own median of its last five financial years:
▲ Betterbetter than its usual level
▼ Worseworse than its usual level
≈ In linewithin its usual range
For valuation factors Good means cheaper than most of the sector and Better means cheaper than usual for this company, which is not the same as a bargain.
In total: 9 Good · 7 Average · 4 Bad of 20
Growth: 1 · 0 · 0
Profitability: 4 · 1 · 0
Financial strength: 1 · 1 · 2
Valuation: 1 · 3 · 1
Cash flow: 2 · 1 · 0
Efficiency: 0 · 1 · 1
| Factor | HAS | Rating | Sector median | Own 5-year median | Against own history |
|---|---|---|---|---|---|
| Growth | |||||
| Revenue growth, last year | +13.1% | Good beats 84% | +4.9% | – | – |
| Profitability | |||||
| Gross margin | 77.5% | Good beats 92% | 42.5% | 73.2% | ≈ In line |
| Operating margin | 19.0% | Good beats 68% | 14.9% | 3.2% | ▲ Better |
| Net margin | 13.0% | Good beats 73% | 11.4% | -6.0% | ▲ Better |
| Return on invested capital | 24.2% | Average beats 46% | 24.6% | – | – |
| Return on equity | 108.7% | Good beats 90% | 35.3% | -57.0% | ▲ Better |
| Financial strength | |||||
| Net debt / EBITDA | 2.3x | Average beats 43% | 1.8x | 5.4x | ▲ Better |
| Interest cover | 6.9x | Bad beats 26% | 25.3x | 1.2x | ▲ Better |
| Current ratio | 1.66 | Good beats 78% | 1.10 | 1.38 | ▲ Better |
| Piotroski F-score | 5 / 9 | Bad beats 24% | 6 / 9 | – | – |
| Valuation | |||||
| P/E ratio | 21.1x | Average beats 48% | 21.1x | – | – |
| Price / book | 23.0x | Bad beats 10% | 7.2x | 6.6x | ▼ Worse |
| Price / sales | 2.7x | Average beats 44% | 2.1x | 1.5x | ▼ Worse |
| EV / EBITDA | 15.4x | Average beats 46% | 15.0x | 18.0x | ▲ Better |
| Free cash flow yield | 7.2% | Good beats 67% | 4.3% | 7.7% | ≈ In line |
| Cash flow | |||||
| Free cash flow margin | 19.9% | Good beats 84% | 10.8% | 12.9% | ▲ Better |
| Cash from operations / net income | 1.62 | Average beats 65% | 1.37 | – | – |
| Accruals (lower is better) | −8.2% | Good beats 81% | −5.3% | – | – |
| Efficiency | |||||
| Inventory turnover | 3.9x | Average beats 46% | 4.2x | 4.6x | ▼ Worse |
| Days sales outstanding | 45 days | Bad beats 12% | 14 days | 68 days | ▲ Better |
These ratings compare companies with each other and describe the past; they are not a forecast, a recommendation or part of the X-Ray Score. A factor is left out when its data is missing or meaningless (for example a P/E on negative earnings). A dash in the history columns means fewer than three usable years.
Fundamentals checklist
● 5 Good · ● 5 Average · ● 3 BadCash quality
Earnings backed by cashGood
Free-cash-flow yieldGood
Risk models
Altman Z''Average
Piotroski F-ScoreBad
Growth
Growth consistencyBad
Balance sheet
Current ratioGood
Net debt / EBITDAAverage
Interest coverBad
Valuation
Fair value vs priceAverage
EBIT / EV yieldAverage
Profitability
Return on invested capitalAverage
Operating marginGood
Gross profitabilityGood
Each check is graded against the company's sector, not a fixed number. Checklist score 51/100.
Financials
| FY22 | FY22 | FY23 | FY24 | FY25 | |
|---|---|---|---|---|---|
| Revenue | $6.7B | – | $5.7B | $4.7B | $5.4B |
| Operating income | $408M | – | −$1.5B | $690M | $11M |
| Net income | – | $204M | −$1.5B | $386M | −$322M |
| Operating cash flow | $373M | – | $726M | $847M | $893M |
| Operating margin | 6.1% | – | -26.9% | 14.5% | 0.2% |
| Free cash flow | $245M | – | $590M | $760M | $830M |
| Diluted EPS | $1.46 | – | $-10.73 | $2.75 | $-2.30 |
Fiscal years, from SEC filings.
Technical summary
Daily
Bullish
12 bullish · 0 neutral · 4 bearish
Weekly
Strongly bullish
11 bullish · 0 neutral · 1 bearish
Monthly
Strongly bullish
7 bullish · 0 neutral · 1 bearish
Moving averages (daily)
| SMA 10 | 101.6 | Bullish |
| EMA 10 | 103.9 | Bullish |
| SMA 20 | 95.78 | Bullish |
| EMA 20 | 98.77 | Bullish |
| SMA 50 | 93.49 | Bullish |
| EMA 50 | 94.14 | Bullish |
| SMA 100 | 89.25 | Bullish |
| EMA 100 | 91.66 | Bullish |
| SMA 200 | 90.52 | Bullish |
| EMA 200 | 88.38 | Bullish |
Oscillators (daily)
| RSI (14) | 87.53 | Bearish |
| MACD (12, 26) | 5.24 | Bullish |
| Momentum (12) | 28.78 | Bullish |
| Stochastic %K (14) | 99.93 | Bearish |
| Williams %R (14) | -0.07 | Bearish |
| CCI (20) | 230.8 | Bearish |
Pivot points (classic, last session)
S3 109.8 | S2 111.3 | S1 114.2 | Pivot 115.7 | R1 118.7 | R2 120.2 | R3 123.2 |
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
2.80 USD
Yield on today's price
2.39%
Frequency
Quarterly
Next ex-dividend date
Not announced
| Ex-dividend date | Amount per share |
|---|---|
| 0.7000 | |
| 0.7000 | |
| 0.7000 | |
| 0.7000 | |
| 0.7000 | |
| 0.7000 | |
| 0.7000 | |
| 0.7000 | |
| 0.7000 | |
| 0.7000 | |
| 0.7000 | |
| 0.7000 |
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
ETFs that hold HAS
| ETF | Share of the fund |
|---|---|
| SPYD SPDR Portfolio S&P 500 High Dividend | 1.12% |
| DON WisdomTree U.S. MidCap Dividend | 0.92% |
| FMDE Fidelity Enhanced Mid Cap | 0.56% |
| SMLF iShares MSCI USA Small-Cap Multifactor | 0.41% |
| XLY Consumer Discretionary Select Sector S... | 0.28% |
| VBR Vanguard Small-Cap Value | 0.25% |
| FDIS Fidelity MSCI Consumer Discretionary I... | 0.25% |
| RSP Invesco S&P 500 Equal Weight | 0.22% |
The eight funds with the largest weight in HAS among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.
HAS stock splits
HAS has split its stock 3 times since 1992. The latest was a 3-for-2 split on 16 Mar 1999.
Full HAS stock split history →HAS SEC filings
8-KSEC EDGAR
Results of operations
10-QSEC EDGAR
Quarterly report
8-KSEC EDGAR
Director or officer change
8-KSEC EDGAR
Results of operations
8-KSEC EDGAR
Shareholder vote results
8-KSEC EDGAR
Results of operations
10-QSEC EDGAR
Quarterly report
8-KSEC EDGAR
Results of operations
Where the numbers come from
Statements SEC EDGAR filings (10-K, 10-Q), quarters derived from year-to-date figures.
Prices end-of-day closes, split-adjusted.
Industry inputs beta, multiples and equity risk premium from Damodaran Online (NYU Stern).
StocksXray is for education only and is not financial advice. Scores and fair values are model estimates from public filings and carry uncertainty.