Netflix is a streaming entertainment service that offers films, series, documentaries and games to members around the world. It produces original content and licenses titles from other studios. The company earns money mainly from monthly subscription fees, and it has added lower priced plans that include advertising. Spending on content is a major cost, and growth in members and pricing are key drivers.
Revenue for the last twelve months was $48.4 billion, and it grew by 12.6% a year over three years. The operating margin is 29.7%, and return on invested capital reached 32%. Net debt to EBITDA is 0.5 times. It does not pay a dividend. Its X-Ray Score is 57 out of 100.
52-wk range $64.10 – $116.73Volume 35,672,753Daily, split-adjusted
Vitals
Market cap$280.6B
52-week range$64.10 – $116.73
Volume (last day)35,672,753
P/E (TTM)16.1
EBIT / EV yield5.0%
Free-cash-flow yield4.0%
Dividend yieldNo dividend
Revenue (TTM)$48.4B
Net income (TTM)$13.6B
Operating margin29.7%
Return on capital31.5%
Debt incl. leases$16.6B
Cash & securities$9.1B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$76middle half of models $68 – $87
Fair+15.8% to fair value
Average of the 13 valuation models that pass our checks: multiples, discounted cash flow, dividend discount and earnings power value. A model more than 100% above or 60% below the price is left out as unrealistic. Model uncertainty is Low, based on how far apart the models are. Undervalued or Overvalued means the gap to fair value is more than 17.5%.
Price $66
Undervalued < $65Fair $65 – $92Overvalued > $92
P/E multiple
$76
P/B multiple
$80
P/S multiple
$68
EV/EBITDA multiple
$69
EV/EBIT multiple
$86
EV/revenue multiple
$68
10-year DCF, EBITDA exit
$91
5-year DCF, EBITDA exit
$90
10-year DCF, revenue exit
$90
5-year DCF, revenue exit
$87
10-year DCF, growth exit
$67
5-year DCF, growth exit
$62
Earnings power value
$57
Growth the price implies
9.5%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 4.96%, equity risk premium 4.30% (Damodaran). How it works.
What this means
Average business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Communication Services peers. Open a lens to see the numbers behind it.
Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data
ValuationWeak
44/100
Expensive against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield5.0%
Free-cash-flow yield4.0%
Fair value vs price1.2×
GrowthFair
64/100
Growing at a typical pace for its sector.
See the numbers →
Revenue growth (3y)12.6%
EPS growth (3y)-36.6%
Growth consistency100%
ProfitabilityFair
57/100
Returns on capital are typical for its sector.
See the numbers →
Return on invested capital31.5%
Operating margin29.7%
Gross profitability40.6%
Financial healthFair
68/100
Balance sheet is in typical shape for its sector.
See the numbers →
Piotroski F-Score7 / 9
Net debt / EBITDA0.5×
Interest cover16.9×
DividendsNone
–/100
Pays no dividend.
See the numbers →
Quarterly results: last 6 quarters
+12.5%Mar '25
+15.9%Jun '25
+17.2%Sep '25
+17.6%Dec '25
+16.2%Mar '26
+13.4%Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $12.6B, diluted EPS $0.80.
Other Movies & Entertainment companies by X-Ray Score.
SWOT analysis: Netflix Inc
Strengthsinside the company
Return on invested capital is 31.5%, against a median of 11.8% for industry peers.
Operating margin of 29.7% is well above the 18.4% median of industry peers, a sign of pricing power or lower costs.
Revenue has grown 12.6% a year over three years (median 14.7% for industry peers).
Operating profit covers interest 17x, so debt costs are a small drag.
Weaknessesinside the company
Earnings per share have declined 36.6% a year over three years.
Opportunitiesvaluation and setting
Trades at 20.6x earnings, 64% below the 57.2x median of industry peers.
Our Market Compass rates the backdrop for Communication Services as favourable.
Threatsvaluation and setting
The price trend is down on the daily and weekly signals.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.
Compare NFLX with peers and sector
Medians of 3 Movies & Entertainment peers and of 17 Communication Services stocks in our universe.
Largest peers (X-Ray Score): DIS56, LYV41, TKO52.
Metric
NFLX
Peers
Sector
X-Ray Score (out of 100)
57
52
51
Valuation
44
65
60
Growth
64
46
48
Profitability
57
54
52
Financial health
68
38
51
Dividends
–
–
47
Sector leaders: highest X-Ray Score in Communication Services
NFLX ranks #5 of 18 in Communication Services and #1 of 4 in Movies & Entertainment by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.
Factor ratings for NFLX
Each factor is rated by where NFLX stands among the 18 Communication Services stocks in our universe.
Rating against the sector
Goodthe top third of these stocks
Averagethe middle third of these stocks
Badthe bottom third of these stocks
"Beats" is the share of those stocks it is ahead of.
Against its own history
The last columns set today's figure against the company's own median of its last five financial years:
▲ Betterbetter than its usual level
▼ Worseworse than its usual level
≈ In linewithin its usual range
For valuation factors Good means cheaper than most of the sector and Better means cheaper than usual for this company, which is not the same as a bargain.
In total: 9 Good · 6 Average · 6 Bad of 21Growth: 2 · 0 · 1Profitability: 4 · 1 · 0Financial strength: 1 · 3 · 0Valuation: 0 · 2 · 3Cash flow: 2 · 0 · 2
Factor
NFLX
Rating
Sector median
Own 5-year median
Against own history
Growth
Revenue growth, 3 years a year
+12.6%
Goodbeats 69%
+5.6%
–
–
Revenue growth, last year
+15.9%
Goodbeats 75%
+7.7%
+15.6%
≈ In line
EPS growth, 3 years a year
−36.6%
Badbeats 4%
+6.6%
–
–
Profitability
Gross margin
49.1%
Averagebeats 53%
47.1%
41.6%
▲ Better
Operating margin
29.7%
Goodbeats 81%
19.3%
20.9%
▲ Better
Net margin
28.2%
Goodbeats 69%
10.6%
17.2%
▲ Better
Return on invested capital
31.5%
Goodbeats 81%
10.4%
–
–
Return on equity
45.3%
Goodbeats 81%
17.9%
32.3%
▲ Better
Financial strength
Net debt / EBITDA
0.5x
Averagebeats 66%
1.4x
1.0x
▲ Better
Interest cover
16.9x
Averagebeats 53%
11.8x
9.9x
▲ Better
Current ratio
1.14
Averagebeats 53%
1.10
1.17
≈ In line
Piotroski F-score
7 / 9
Goodbeats 75%
6 / 9
–
–
Valuation
P/E ratio
20.6x
Averagebeats 44%
19.9x
40.5x
▲ Better
Price / book
9.3x
Badbeats 19%
2.7x
15.3x
▲ Better
Price / sales
5.8x
Badbeats 25%
2.0x
9.0x
▲ Better
EV / EBITDA
19.6x
Badbeats 32%
13.3x
30.9x
▲ Better
Free cash flow yield
4.0%
Averagebeats 50%
4.0%
2.3%
▲ Better
Cash flow
Free cash flow margin
23.1%
Goodbeats 72%
15.7%
17.7%
▲ Better
Cash from operations / net income
0.88
Badbeats 17%
1.98
0.84
≈ In line
Free cash flow growth, 3 years a year
+80.1%
Goodbeats 95%
+11.7%
–
–
Accruals (lower is better)
+2.9%
Badbeats 16%
−5.8%
–
–
These ratings compare companies with each other and describe the past; they are not a forecast, a recommendation or part of the X-Ray Score. A factor is left out when its data is missing or meaningless (for example a P/E on negative earnings). A dash in the history columns means fewer than three usable years.
Fundamentals checklist
● 7 Good · ● 7 Average · ● 2 Bad
Cash quality
Earnings backed by cashBad
Free-cash-flow yieldAverage
Risk models
Altman Z''Good
Piotroski F-ScoreGood
Growth
EPS growth (3y)Bad
Free-cash-flow growth (3y)Good
Revenue growth (3y)Good
Growth consistencyGood
Balance sheet
Current ratioAverage
Net debt / EBITDAAverage
Interest coverAverage
Valuation
Fair value vs priceAverage
EBIT / EV yieldAverage
Profitability
Return on invested capitalGood
Operating marginGood
Gross profitabilityAverage
Each check is graded against the company's sector, not a fixed number. Checklist score 54/100.
Financials
FY21
FY22
FY23
FY24
FY25
Revenue
$29.7B
$31.6B
$33.7B
$39.0B
$45.2B
Operating income
$6.2B
$5.6B
$7.0B
$10.4B
$13.3B
Net income
$5.1B
$4.5B
$5.4B
$8.7B
$11.0B
Operating cash flow
$393M
$2.0B
$7.3B
$7.4B
$10.1B
Operating margin
20.9%
17.8%
20.6%
26.7%
29.5%
Free cash flow
−$132M
$1.6B
$6.9B
$6.9B
$9.5B
Diluted EPS
$11.24
$9.95
$1.20
$1.98
$2.53
Fiscal years, from SEC filings.
Technical summary
Daily
Strongly bearish
3 bullish · 1 neutral · 12 bearish
Weekly
Strongly bearish
0 bullish · 1 neutral · 11 bearish
Monthly
Strongly bearish
0 bullish · 1 neutral · 7 bearish
Moving averages (daily)
SMA 10
69.13
Bearish
EMA 10
68.30
Bearish
SMA 20
69.15
Bearish
EMA 20
69.65
Bearish
SMA 50
74.27
Bearish
EMA 50
72.42
Bearish
SMA 100
74.59
Bearish
EMA 100
75.99
Bearish
SMA 200
82.27
Bearish
EMA 200
82.29
Bearish
Oscillators (daily)
RSI (14)
37.12
Neutral
MACD (12, 26)
-1.74
Bearish
Momentum (12)
-5.52
Bearish
Stochastic %K (14)
19.51
Bullish
Williams %R (14)
-80.49
Bullish
CCI (20)
-120.6
Bullish
Pivot points (classic, last session)
S3
63.11
S2
64.44
S1
65.15
Pivot
66.48
R1
67.19
R2
68.52
R3
69.23
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
The eight funds with the largest weight in NFLX among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.
NFLX stock splits
NFLX has split its stock 3 times since 2004. The latest was a 10-for-1 split on 17 Nov 2025.