Netflix shares fall 1.79% while reports cite weaker viewing

Netflix shares fell 1.79% to 65.85 dollars on 23 October 2026, according to our end-of-day data. The move is measured against the previous close (the price when trading ended the day before).

One report says viewing on the service is down and engagement is weakening, which it says raises concerns about growth. Other reports point to buybacks (company purchases of its own shares) and to the company's role in NFL games.

The reports do not say what happens next.

Reports differ on the cause of the move.