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Altria Group, Inc. (MO)

Consumer Staples · Tobacco · US stock · S&P 500 component
$76.07 ▲ +2.24 (3.03%)
At close · USD · Volume 7,155,993
Compare with PM
Fair valueFair
$78 +3.0% to fair value
$39fair band $67–$95$118
Day's range
$74.28 – $76.09
52-week range
$54.70 – $77.06
Red flags⚠ Negative equity⚠ Negative equity⚠ Negative equity⚠ Negative equity⚠ Negative equity

About Altria Group, Inc.

Altria Group is a tobacco company whose main business in the United States is the Marlboro cigarette brand through its subsidiary Philip Morris USA. It also sells smokeless tobacco, oral nicotine pouches and cigars, and holds an equity stake in the beer maker Anheuser-Busch InBev. Revenue comes from product sales to wholesalers and retailers. Its operations are shaped by heavy regulation, excise taxes and long-term declines in cigarette volumes.

The company reported revenue of $23.5 billion for the last twelve months, with three-year revenue movement of a decline of 2.5% a year. It reports an operating margin of 46.8%. Capital is used to generate a return on invested capital of 43%. Leverage, measured as net debt to EBITDA, is 2.0 times. The company pays a dividend with a yield of 5.6%. The site's X-Ray Score for the company is 61 out of 100.

52-wk range $54.70 – $77.06Volume 7,155,993Daily, split-adjusted

Vitals

Market cap$127.0B
52-week range$54.70 – $77.06
Volume (last day)7,155,993
P/E (TTM)16.0
EBIT / EV yield7.3%
Free-cash-flow yield7.2%
Dividend yield5.6%
Revenue (TTM)$23.5B
Net income (TTM)$8.0B
Operating margin46.8%
Return on capital43.1%
Debt incl. leases$24.6B
Cash & securities$2.4B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.

Fair value estimate

$78middle half of models $73 – $82
Fair +3.0% to fair value
Average of the 12 valuation models that pass our checks: multiples, discounted cash flow, dividend discount and earnings power value. A model more than 100% above or 60% below the price is left out as unrealistic. Model uncertainty is Medium, based on how far apart the models are. Undervalued or Overvalued means the gap to fair value is more than 17.5%.
Price $76
Undervalued < $67Fair $67 – $95Overvalued > $95
P/E multiple
$74
P/S multiple
$55
EV/EBITDA multiple
$80
EV/EBIT multiple
$73
EV/revenue multiple
$59
10-year DCF, EBITDA exit
$80
5-year DCF, EBITDA exit
$76
10-year DCF, revenue exit
$78
5-year DCF, revenue exit
$74
10-year DCF, growth exit
$89
5-year DCF, growth exit
$87
Dividend discount, stable · not used
$168
Dividend discount, multi-stage · not used
$216
Earnings power value
$116
Growth the price implies
3.1%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 5.13%, equity risk premium 4.30% (Damodaran). How it works.

What this means

Average business, fairly priced

The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.

Before you invest · decision checklist

Ticked boxes are filled in from our data; the rest are yours to answer.

The five-lens scan

Every score explained in one sentence, ranked against Consumer Staples peers. Open a lens to see the numbers behind it.

Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data

Valuation Strong
74/100
Cheap against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield7.3%
Free-cash-flow yield7.2%
Fair value vs price1.0×
Growth Weak
29/100
Growing slower than most of its sector.
See the numbers →
Revenue growth (3y)-2.5%
EPS growth (3y)8.9%
Growth consistency20%
Profitability Strong
77/100
Earns high returns on the capital it uses.
See the numbers →
Return on invested capital43.1%
Operating margin46.8%
Gross profitability44.3%
Financial health Fair
61/100
Balance sheet is in typical shape for its sector.
See the numbers →
Piotroski F-Score6 / 9
Net debt / EBITDA2.0×
Interest coverNo interest cost
Dividends Weak
50/100
Dividend is modest or less certain than peers.
See the numbers →
Dividend yield5.6%
Dividends vs free cash flow79%
Dividend growth1.8%

Quarterly results: last 6 quarters

-5.7%
Mar '25
-1.7%
Jun '25
-3.0%
Sep '25
-2.1%
Dec '25
+3.2%
Mar '26
+0.1%
Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $6.1B, diluted EPS $1.37.

Compare with peers

PM Philip Morris Internat...50
Other Tobacco companies by X-Ray Score.

SWOT analysis: Altria Group, Inc.

Strengthsinside the company
  • Return on invested capital is 43.1%, against a median of 15.1% for sector peers.
  • Operating margin of 46.8% is well above the 10.2% median of sector peers, a sign of pricing power or lower costs.
  • Free cash flow equals 7.2% of the market value, which funds dividends, buybacks or debt paydown.
  • Operating profit covers interest 50x, so debt costs are a small drag.
Weaknessesinside the company
  • Revenue has fallen 2.5% a year over three years while sector peers grew 2.5%.
Opportunitiesvaluation and setting
  • Trades at 15.9x earnings, 41% below the 27.0x median of sector peers.
  • Price momentum is strong on the weekly and monthly signals (trends can reverse).
Threatsvaluation and setting
  • Our checks raised: Negative equity; Negative equity.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.

Compare MO with peers and sector

Medians of 28 Consumer Staples peers and of 28 Consumer Staples stocks in our universe. Largest peers (X-Ray Score): WMT 51, COST 56, KO 43, PG 54, PM 50, PEP 60.
MetricMOPeersSector
X-Ray Score (out of 100)615050
Valuation735353
Growth294949
Profitability775151
Financial health614646
Dividends505050

Sector leaders: highest X-Ray Score in Consumer Staples

MO ranks #5 of 29 in Consumer Staples by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
CompanyX-Ray Score
#1 MNST Monster Beverage Corp77
#2 DLTR Dollar Tree, Inc.71
#3 DG Dollar General Corp66
#4 CASY Caseys General Stores Inc62
#5 MO Altria Group, Inc. (this stock)61
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.

Factor ratings for MO

Each factor is rated by where MO stands among the 29 Consumer Staples stocks in our universe.

Rating against the sector
Goodthe top third of these stocks
Averagethe middle third of these stocks
Badthe bottom third of these stocks
"Beats" is the share of those stocks it is ahead of.
Against its own history
The last columns set today's figure against the company's own median of its last five financial years:
▲ Betterbetter than its usual level
▼ Worseworse than its usual level
≈ In linewithin its usual range

For valuation factors Good means cheaper than most of the sector and Better means cheaper than usual for this company, which is not the same as a bargain.

In total: 10 Good · 6 Average · 5 Bad of 21 Growth: 1 · 0 · 2 Profitability: 4 · 0 · 0 Financial strength: 1 · 2 · 1 Valuation: 2 · 1 · 1 Cash flow: 1 · 2 · 1 Efficiency: 1 · 1 · 0
FactorMORatingSector medianOwn 5-year medianAgainst own history
Growth
Revenue growth, 3 years a year−2.5% Bad beats 13% +2.3% – –
Revenue growth, last year−3.1% Bad beats 13% +2.2% −2.4% ≈ In line
EPS growth, 3 years a year+8.9% Good beats 70% +2.0% – –
Profitability
Gross margin63.0% Good beats 91% 38.7% 58.3% ≈ In line
Operating margin46.8% Good beats 98% 11.0% 46.8% ≈ In line
Net margin34.0% Good beats 98% 6.9% 29.8% ▲ Better
Return on invested capital43.1% Good beats 98% 15.2% – –
Financial strength
Net debt / EBITDA2.0x Average beats 54% 2.0x 1.9x ≈ In line
Interest cover50.0x Good beats 83% 11.8x 10.0x ▲ Better
Current ratio0.52 Bad beats 5% 1.04 0.65 ▼ Worse
Piotroski F-score6 / 9 Average beats 52% 6 / 9 – –
Valuation
P/E ratio15.9x Good beats 91% 25.0x 14.0x ▼ Worse
Price / sales5.4x Bad beats 9% 1.8x 3.4x ▼ Worse
EV / EBITDA13.3x Average beats 63% 15.2x 9.4x ▼ Worse
Free cash flow yield7.2% Good beats 90% 4.8% 9.6% ▼ Worse
Cash flow
Free cash flow margin38.8% Good beats 98% 9.3% 35.9% ≈ In line
Cash from operations / net income1.18 Bad beats 19% 1.54 1.34 ▼ Worse
Free cash flow growth, 3 years a year+4.1% Average beats 42% +11.0% – –
Accruals (lower is better)−4.3% Average beats 52% −4.2% – –
Efficiency
Inventory turnover5.4x Average beats 52% 5.3x 5.5x ≈ In line
Days sales outstanding5 days Good beats 98% 35 days 1 days ≈ In line
These ratings compare companies with each other and describe the past; they are not a forecast, a recommendation or part of the X-Ray Score. A factor is left out when its data is missing or meaningless (for example a P/E on negative earnings). A dash in the history columns means fewer than three usable years.

Fundamentals checklist

● 8 Good · ● 5 Average · ● 3 Bad
Cash quality
Earnings backed by cashAverage
Free-cash-flow yieldGood
Risk models
Altman Z''Good
Piotroski F-ScoreAverage
Growth
EPS growth (3y)Good
Free-cash-flow growth (3y)Average
Revenue growth (3y)Bad
Growth consistencyBad
Balance sheet
Current ratioBad
Net debt / EBITDAAverage
Interest coverGood
Valuation
Fair value vs priceAverage
EBIT / EV yieldGood
Profitability
Return on invested capitalGood
Operating marginGood
Gross profitabilityGood
Each check is graded against the company's sector, not a fixed number. Checklist score 63/100.

Financials

FY21FY22FY23FY24FY25
Revenue$26.0B$25.1B$24.5B$24.0B$23.3B
Operating income$11.6B$11.9B$11.5B$11.2B$9.9B
Net income$2.5B$5.8B$8.1B$11.3B$6.9B
Operating cash flow$8.4B$8.3B$9.3B$8.8B$9.3B
Operating margin44.4%47.5%47.2%46.8%42.5%
Free cash flow$8.2B$8.1B$9.1B$8.6B$9.1B
Diluted EPS$1.34$3.19$4.57$6.54$4.12
Fiscal years, from SEC filings.

Technical summary

Daily
Bullish
12 bullish · 0 neutral · 4 bearish
Weekly
Strongly bullish
11 bullish · 1 neutral · 0 bearish
Monthly
Strongly bullish
7 bullish · 0 neutral · 1 bearish
Moving averages (daily)
SMA 1073.56Bullish
EMA 1073.53Bullish
SMA 2071.06Bullish
EMA 2071.97Bullish
SMA 5068.86Bullish
EMA 5070.11Bullish
SMA 10069.28Bullish
EMA 10068.89Bullish
SMA 20066.65Bullish
EMA 20066.40Bullish
Oscillators (daily)
RSI (14)72.31Bearish
MACD (12, 26)1.78Bullish
Momentum (12)10.97Bullish
Stochastic %K (14)99.81Bearish
Williams %R (14)-0.19Bearish
CCI (20)115.6Bearish
Pivot points (classic, last session)
S3
73.06
S2
73.67
S1
74.87
Pivot
75.48
R1
76.68
R2
77.29
R3
78.49
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.

Dividends

Paid, last 12 months
4.29 USD
Yield on today's price
5.64%
Frequency
Quarterly
Next ex-dividend date
Not announced
Ex-dividend dateAmount per share
1.1100
1.0600
1.0600
1.0600
1.0600
1.0200
1.0200
1.0200
1.0200
0.9800
0.9800
0.9800
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.

ETFs that hold MO

ETFShare of the fund
GQGU The Advisors’ Inner Circle Fund III6.20%
FDL First Trust Morningstar Dividend Leade...4.64%
XLP Consumer Staples Select Sector SPDR4.53%
IYK iShares US Consumer Staples4.01%
VDC Vanguard Consumer Staples3.90%
FSTA Fidelity MSCI Consumer Staples Index3.71%
SPHD Invesco S&P 500 High Dividend Low Vola...3.43%
HDV iShares Core High Dividend3.06%
The eight funds with the largest weight in MO among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.

MO stock splits

MO has split its stock once since 1997. The latest was a 3-for-1 split on 11 Apr 1997.

Full MO stock split history →

MO SEC filings

8-KSEC EDGAR
Entered a material agreement
8-KSEC EDGAR
Director or officer change; Regulation FD disclosure
10-QSEC EDGAR
Quarterly report
8-KSEC EDGAR
Results of operations
10-K/ASEC EDGAR
Annual report
8-KSEC EDGAR
Director or officer change; Shareholder vote results
10-QSEC EDGAR
Quarterly report
8-KSEC EDGAR
Results of operations

Where the numbers come from

Statements SEC EDGAR filings (10-K, 10-Q), quarters derived from year-to-date figures.
Prices end-of-day closes, split-adjusted.
Industry inputs beta, multiples and equity risk premium from Damodaran Online (NYU Stern).
Read the full methodology →

StocksXray is for education only and is not financial advice. Scores and fair values are model estimates from public filings and carry uncertainty.