Altria Group is a tobacco company whose main business in the United States is the Marlboro cigarette brand through its subsidiary Philip Morris USA. It also sells smokeless tobacco, oral nicotine pouches and cigars, and holds an equity stake in the beer maker Anheuser-Busch InBev. Revenue comes from product sales to wholesalers and retailers. Its operations are shaped by heavy regulation, excise taxes and long-term declines in cigarette volumes.
The company reported revenue of $23.5 billion for the last twelve months, with three-year revenue movement of a decline of 2.5% a year. It reports an operating margin of 46.8%. Capital is used to generate a return on invested capital of 43%. Leverage, measured as net debt to EBITDA, is 2.0 times. The company pays a dividend with a yield of 5.6%. The site's X-Ray Score for the company is 61 out of 100.
52-wk range $54.70 – $77.06Volume 7,155,993Daily, split-adjusted
Vitals
Market cap$127.0B
52-week range$54.70 – $77.06
Volume (last day)7,155,993
P/E (TTM)16.0
EBIT / EV yield7.3%
Free-cash-flow yield7.2%
Dividend yield5.6%
Revenue (TTM)$23.5B
Net income (TTM)$8.0B
Operating margin46.8%
Return on capital43.1%
Debt incl. leases$24.6B
Cash & securities$2.4B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$78middle half of models $73 – $82
Fair+3.0% to fair value
Average of the 12 valuation models that pass our checks: multiples, discounted cash flow, dividend discount and earnings power value. A model more than 100% above or 60% below the price is left out as unrealistic. Model uncertainty is Medium, based on how far apart the models are. Undervalued or Overvalued means the gap to fair value is more than 17.5%.
Price $76
Undervalued < $67Fair $67 – $95Overvalued > $95
P/E multiple
$74
P/S multiple
$55
EV/EBITDA multiple
$80
EV/EBIT multiple
$73
EV/revenue multiple
$59
10-year DCF, EBITDA exit
$80
5-year DCF, EBITDA exit
$76
10-year DCF, revenue exit
$78
5-year DCF, revenue exit
$74
10-year DCF, growth exit
$89
5-year DCF, growth exit
$87
Dividend discount, stable · not used
$168
Dividend discount, multi-stage · not used
$216
Earnings power value
$116
Growth the price implies
3.1%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 5.13%, equity risk premium 4.30% (Damodaran). How it works.
What this means
Average business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Staples peers. Open a lens to see the numbers behind it.
Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data
ValuationStrong
74/100
Cheap against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield7.3%
Free-cash-flow yield7.2%
Fair value vs price1.0×
GrowthWeak
29/100
Growing slower than most of its sector.
See the numbers →
Revenue growth (3y)-2.5%
EPS growth (3y)8.9%
Growth consistency20%
ProfitabilityStrong
77/100
Earns high returns on the capital it uses.
See the numbers →
Return on invested capital43.1%
Operating margin46.8%
Gross profitability44.3%
Financial healthFair
61/100
Balance sheet is in typical shape for its sector.
See the numbers →
Piotroski F-Score6 / 9
Net debt / EBITDA2.0×
Interest coverNo interest cost
DividendsWeak
50/100
Dividend is modest or less certain than peers.
See the numbers →
Dividend yield5.6%
Dividends vs free cash flow79%
Dividend growth1.8%
Quarterly results: last 6 quarters
-5.7%Mar '25
-1.7%Jun '25
-3.0%Sep '25
-2.1%Dec '25
+3.2%Mar '26
+0.1%Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $6.1B, diluted EPS $1.37.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.
Compare MO with peers and sector
Medians of 28 Consumer Staples peers and of 28 Consumer Staples stocks in our universe.
Largest peers (X-Ray Score): WMT51, COST56, KO43, PG54, PM50, PEP60.
Metric
MO
Peers
Sector
X-Ray Score (out of 100)
61
50
50
Valuation
73
53
53
Growth
29
49
49
Profitability
77
51
51
Financial health
61
46
46
Dividends
50
50
50
Sector leaders: highest X-Ray Score in Consumer Staples
MO ranks #5 of 29 in Consumer Staples by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.
Factor ratings for MO
Each factor is rated by where MO stands among the 29 Consumer Staples stocks in our universe.
Rating against the sector
Goodthe top third of these stocks
Averagethe middle third of these stocks
Badthe bottom third of these stocks
"Beats" is the share of those stocks it is ahead of.
Against its own history
The last columns set today's figure against the company's own median of its last five financial years:
▲ Betterbetter than its usual level
▼ Worseworse than its usual level
≈ In linewithin its usual range
For valuation factors Good means cheaper than most of the sector and Better means cheaper than usual for this company, which is not the same as a bargain.
In total: 10 Good · 6 Average · 5 Bad of 21Growth: 1 · 0 · 2Profitability: 4 · 0 · 0Financial strength: 1 · 2 · 1Valuation: 2 · 1 · 1Cash flow: 1 · 2 · 1Efficiency: 1 · 1 · 0
Factor
MO
Rating
Sector median
Own 5-year median
Against own history
Growth
Revenue growth, 3 years a year
−2.5%
Badbeats 13%
+2.3%
–
–
Revenue growth, last year
−3.1%
Badbeats 13%
+2.2%
−2.4%
≈ In line
EPS growth, 3 years a year
+8.9%
Goodbeats 70%
+2.0%
–
–
Profitability
Gross margin
63.0%
Goodbeats 91%
38.7%
58.3%
≈ In line
Operating margin
46.8%
Goodbeats 98%
11.0%
46.8%
≈ In line
Net margin
34.0%
Goodbeats 98%
6.9%
29.8%
▲ Better
Return on invested capital
43.1%
Goodbeats 98%
15.2%
–
–
Financial strength
Net debt / EBITDA
2.0x
Averagebeats 54%
2.0x
1.9x
≈ In line
Interest cover
50.0x
Goodbeats 83%
11.8x
10.0x
▲ Better
Current ratio
0.52
Badbeats 5%
1.04
0.65
▼ Worse
Piotroski F-score
6 / 9
Averagebeats 52%
6 / 9
–
–
Valuation
P/E ratio
15.9x
Goodbeats 91%
25.0x
14.0x
▼ Worse
Price / sales
5.4x
Badbeats 9%
1.8x
3.4x
▼ Worse
EV / EBITDA
13.3x
Averagebeats 63%
15.2x
9.4x
▼ Worse
Free cash flow yield
7.2%
Goodbeats 90%
4.8%
9.6%
▼ Worse
Cash flow
Free cash flow margin
38.8%
Goodbeats 98%
9.3%
35.9%
≈ In line
Cash from operations / net income
1.18
Badbeats 19%
1.54
1.34
▼ Worse
Free cash flow growth, 3 years a year
+4.1%
Averagebeats 42%
+11.0%
–
–
Accruals (lower is better)
−4.3%
Averagebeats 52%
−4.2%
–
–
Efficiency
Inventory turnover
5.4x
Averagebeats 52%
5.3x
5.5x
≈ In line
Days sales outstanding
5 days
Goodbeats 98%
35 days
1 days
≈ In line
These ratings compare companies with each other and describe the past; they are not a forecast, a recommendation or part of the X-Ray Score. A factor is left out when its data is missing or meaningless (for example a P/E on negative earnings). A dash in the history columns means fewer than three usable years.
Fundamentals checklist
● 8 Good · ● 5 Average · ● 3 Bad
Cash quality
Earnings backed by cashAverage
Free-cash-flow yieldGood
Risk models
Altman Z''Good
Piotroski F-ScoreAverage
Growth
EPS growth (3y)Good
Free-cash-flow growth (3y)Average
Revenue growth (3y)Bad
Growth consistencyBad
Balance sheet
Current ratioBad
Net debt / EBITDAAverage
Interest coverGood
Valuation
Fair value vs priceAverage
EBIT / EV yieldGood
Profitability
Return on invested capitalGood
Operating marginGood
Gross profitabilityGood
Each check is graded against the company's sector, not a fixed number. Checklist score 63/100.
Financials
FY21
FY22
FY23
FY24
FY25
Revenue
$26.0B
$25.1B
$24.5B
$24.0B
$23.3B
Operating income
$11.6B
$11.9B
$11.5B
$11.2B
$9.9B
Net income
$2.5B
$5.8B
$8.1B
$11.3B
$6.9B
Operating cash flow
$8.4B
$8.3B
$9.3B
$8.8B
$9.3B
Operating margin
44.4%
47.5%
47.2%
46.8%
42.5%
Free cash flow
$8.2B
$8.1B
$9.1B
$8.6B
$9.1B
Diluted EPS
$1.34
$3.19
$4.57
$6.54
$4.12
Fiscal years, from SEC filings.
Technical summary
Daily
Bullish
12 bullish · 0 neutral · 4 bearish
Weekly
Strongly bullish
11 bullish · 1 neutral · 0 bearish
Monthly
Strongly bullish
7 bullish · 0 neutral · 1 bearish
Moving averages (daily)
SMA 10
73.56
Bullish
EMA 10
73.53
Bullish
SMA 20
71.06
Bullish
EMA 20
71.97
Bullish
SMA 50
68.86
Bullish
EMA 50
70.11
Bullish
SMA 100
69.28
Bullish
EMA 100
68.89
Bullish
SMA 200
66.65
Bullish
EMA 200
66.40
Bullish
Oscillators (daily)
RSI (14)
72.31
Bearish
MACD (12, 26)
1.78
Bullish
Momentum (12)
10.97
Bullish
Stochastic %K (14)
99.81
Bearish
Williams %R (14)
-0.19
Bearish
CCI (20)
115.6
Bearish
Pivot points (classic, last session)
S3
73.06
S2
73.67
S1
74.87
Pivot
75.48
R1
76.68
R2
77.29
R3
78.49
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
4.29 USD
Yield on today's price
5.64%
Frequency
Quarterly
Next ex-dividend date
Not announced
Ex-dividend date
Amount per share
1.1100
1.0600
1.0600
1.0600
1.0600
1.0200
1.0200
1.0200
1.0200
0.9800
0.9800
0.9800
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
The eight funds with the largest weight in MO among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.
MO stock splits
MO has split its stock once since 1997. The latest was a 3-for-1 split on 11 Apr 1997.