Brown-Forman is a producer and marketer of spirits and wine, best known for its Tennessee whiskey and bourbon brands, along with tequila, vodka and other drinks. It makes, ages and bottles these products, then sells them to distributors and retailers in the United States and many international markets. Revenue comes from sales of branded alcoholic beverages, and results are influenced by consumer demand, pricing, tariffs and currency movements.
Revenue of $5.1 billion was recorded for the latest twelve months; sales fell 1.8% a year over the past three years. Brown Forman Corp converts that into an operating margin of 19.6%. Return on invested capital comes to 13%. Net debt to EBITDA is 2.0 times. Shareholders receive a dividend, yielding 3.0%, and the X-Ray Score is 57 out of 100.
52-wk range $23.01 – $31.14Volume 123,702Daily, split-adjusted
Vitals
Market cap$14.2B
52-week range$23.01 – $31.14
Volume (last day)123,702
P/E (TTM)20.0
EBIT / EV yield6.1%
Free-cash-flow yield6.5%
Dividend yield3.0%
Revenue (TTM)$5.1B
Net income (TTM)$721M
Operating margin19.6%
Return on capital13.1%
Debt incl. leases$2.4B
Cash & securities$301M
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$36middle half of models $33 – $37
Fair+16.2% to fair value
Average of the 15 valuation models that pass our checks: multiples, discounted cash flow, dividend discount and earnings power value. A model more than 100% above or 60% below the price is left out as unrealistic. Model uncertainty is Medium, based on how far apart the models are. Undervalued or Overvalued means the gap to fair value is more than 17.5%.
Price $31
Undervalued < $31Fair $31 – $44Overvalued > $44
P/E multiple
$32
P/B multiple
$48
P/S multiple
$35
EV/EBITDA multiple
$33
EV/EBIT multiple
$36
EV/revenue multiple
$35
10-year DCF, EBITDA exit
$34
5-year DCF, EBITDA exit
$33
10-year DCF, revenue exit
$34
5-year DCF, revenue exit
$34
10-year DCF, growth exit
$30
5-year DCF, growth exit
$29
Dividend discount, stable
$37
Dividend discount, multi-stage
$47
Earnings power value
$41
Growth the price implies
7.2%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 5.13%, equity risk premium 4.30% (Damodaran). How it works.
What this means
Average business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Staples peers. Open a lens to see the numbers behind it.
Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data
ValuationStrong
72/100
Cheap against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield6.1%
Free-cash-flow yield6.5%
Fair value vs price1.2×
GrowthWeak
37/100
Growing slower than most of its sector.
See the numbers →
Revenue growth (3y)-1.8%
EPS growth (3y)-2.1%
Growth consistency20%
ProfitabilityWeak
49/100
Earns lower returns on its capital than most peers.
See the numbers →
Return on invested capital13.1%
Operating margin19.6%
Gross profitability30.4%
Financial healthStrong
71/100
Balance sheet looks strong: debt is well covered.
See the numbers →
Piotroski F-Score7 / 9
Net debt / EBITDA2.0×
Interest cover9.6×
DividendsFair
51/100
Dividend is typical for its sector.
See the numbers →
Dividend yield3.0%
Dividends vs free cash flow46%
Dividend growth4.1%
Quarterly results: last 6 quarters
-5.9%Apr '25
-1.7%Jul '25
-2.9%Oct '25
+3.6%Jan '26
+3.4%Apr '26
-0.8%Jul '26
Revenue against the same quarter a year earlier. Latest quarter revenue $1.2B, diluted EPS $0.38.
SWOT analysis: Brown Forman Corp
Strengthsinside the company
Operating margin of 19.6% is well above the 10.2% median of sector peers, a sign of pricing power or lower costs.
Free cash flow equals 6.5% of the market value, which funds dividends, buybacks or debt paydown.
Passes 7 of the 9 Piotroski tests, which points to improving profitability, funding and efficiency.
Weaknessesinside the company
Revenue has fallen 1.8% a year over three years while sector peers grew 2.5%.
Opportunitiesvaluation and setting
Dividends use only 46% of free cash flow, which leaves room to raise them.
Trades at 19.7x earnings, 27% below the 27.0x median of sector peers.
Price momentum is strong on the weekly and monthly signals (trends can reverse).
Threatsvaluation and setting
No specific threat is flagged by our checks; general market and interest-rate risk still applies.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.
Compare BF-A with peers and sector
Medians of 28 Consumer Staples peers and of 28 Consumer Staples stocks in our universe.
Largest peers (X-Ray Score): WMT51, COST56, KO43, PG54, PM50, PEP60.
Metric
BF-A
Peers
Sector
X-Ray Score (out of 100)
57
50
50
Valuation
72
53
53
Growth
37
49
49
Profitability
49
53
53
Financial health
71
46
46
Dividends
51
50
50
Sector leaders: highest X-Ray Score in Consumer Staples
BF-A ranks #8 of 29 in Consumer Staples by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.
Factor ratings for BF-A
Each factor is rated by where BF-A stands among the 29 Consumer Staples stocks in our universe.
Rating against the sector
Goodthe top third of these stocks
Averagethe middle third of these stocks
Badthe bottom third of these stocks
"Beats" is the share of those stocks it is ahead of.
Against its own history
The last columns set today's figure against the company's own median of its last five financial years:
▲ Betterbetter than its usual level
▼ Worseworse than its usual level
≈ In linewithin its usual range
For valuation factors Good means cheaper than most of the sector and Better means cheaper than usual for this company, which is not the same as a bargain.
In total: 8 Good · 10 Average · 5 Bad of 23Growth: 0 · 1 · 2Profitability: 2 · 3 · 0Financial strength: 2 · 2 · 0Valuation: 2 · 2 · 1Cash flow: 2 · 2 · 0Efficiency: 0 · 0 · 2
Factor
BF-A
Rating
Sector median
Own 5-year median
Against own history
Growth
Revenue growth, 3 years a year
−1.8%
Badbeats 23%
+2.3%
–
–
Revenue growth, last year
+0.5%
Badbeats 27%
+2.2%
+0.5%
≈ In line
EPS growth, 3 years a year
−2.1%
Averagebeats 38%
+2.0%
–
–
Profitability
Gross margin
46.8%
Averagebeats 61%
38.7%
46.8%
≈ In line
Operating margin
19.6%
Goodbeats 80%
11.0%
21.9%
▼ Worse
Net margin
14.2%
Goodbeats 77%
6.9%
16.5%
▼ Worse
Return on invested capital
13.1%
Averagebeats 43%
15.2%
–
–
Return on equity
18.2%
Averagebeats 44%
18.6%
24.0%
▼ Worse
Financial strength
Net debt / EBITDA
2.0x
Averagebeats 58%
2.0x
2.1x
≈ In line
Interest cover
9.6x
Averagebeats 40%
11.8x
11.1x
▼ Worse
Current ratio
3.26
Goodbeats 95%
1.04
3.51
≈ In line
Piotroski F-score
7 / 9
Goodbeats 79%
6 / 9
–
–
Valuation
P/E ratio
19.7x
Goodbeats 69%
25.0x
22.9x
▲ Better
Price / book
3.6x
Averagebeats 60%
4.5x
6.7x
▲ Better
Price / sales
2.8x
Badbeats 27%
1.8x
4.4x
▲ Better
EV / EBITDA
15.0x
Averagebeats 52%
15.2x
17.7x
▲ Better
Free cash flow yield
6.5%
Goodbeats 75%
4.8%
2.6%
▲ Better
Cash flow
Free cash flow margin
18.2%
Goodbeats 79%
9.3%
8.5%
▲ Better
Cash from operations / net income
1.40
Averagebeats 40%
1.54
0.82
▲ Better
Free cash flow growth, 3 years a year
+25.0%
Goodbeats 86%
+11.0%
–
–
Accruals (lower is better)
−3.7%
Averagebeats 44%
−4.2%
–
–
Efficiency
Inventory turnover
0.6x
Badbeats 2%
5.3x
0.6x
≈ In line
Days sales outstanding
59 days
Badbeats 7%
35 days
58 days
≈ In line
These ratings compare companies with each other and describe the past; they are not a forecast, a recommendation or part of the X-Ray Score. A factor is left out when its data is missing or meaningless (for example a P/E on negative earnings). A dash in the history columns means fewer than three usable years.
Fundamentals checklist
● 8 Good · ● 6 Average · ● 2 Bad
Cash quality
Earnings backed by cashAverage
Free-cash-flow yieldGood
Risk models
Altman Z''Good
Piotroski F-ScoreGood
Growth
EPS growth (3y)Average
Free-cash-flow growth (3y)Good
Revenue growth (3y)Bad
Growth consistencyBad
Balance sheet
Current ratioGood
Net debt / EBITDAAverage
Interest coverAverage
Valuation
Fair value vs priceGood
EBIT / EV yieldGood
Profitability
Return on invested capitalAverage
Operating marginGood
Gross profitabilityAverage
Each check is graded against the company's sector, not a fixed number. Checklist score 58/100.
Financials
FY22
FY23
FY24
FY25
FY26
Revenue
$5.1B
$5.4B
$5.3B
$5.1B
$5.1B
Operating income
$1.2B
$1.1B
$1.4B
$1.1B
$1.0B
Net income
$838M
$783M
$1.0B
$869M
$715M
Operating cash flow
$936M
$640M
$647M
$598M
$1.0B
Operating margin
23.7%
21.0%
26.5%
21.9%
19.7%
Free cash flow
$798M
$457M
$419M
$431M
$893M
Diluted EPS
$1.74
$1.63
$2.14
$1.84
$1.53
Fiscal years, from SEC filings.
Technical summary
Daily
Bullish
12 bullish · 0 neutral · 4 bearish
Weekly
Strongly bullish
9 bullish · 1 neutral · 2 bearish
Monthly
Bullish
5 bullish · 1 neutral · 2 bearish
Moving averages (daily)
SMA 10
28.70
Bullish
EMA 10
28.86
Bullish
SMA 20
27.72
Bullish
EMA 20
28.17
Bullish
SMA 50
27.55
Bullish
EMA 50
27.65
Bullish
SMA 100
27.29
Bullish
EMA 100
27.41
Bullish
SMA 200
27.09
Bullish
EMA 200
27.52
Bullish
Oscillators (daily)
RSI (14)
74.91
Bearish
MACD (12, 26)
0.69
Bullish
Momentum (12)
14.91
Bullish
Stochastic %K (14)
99.68
Bearish
Williams %R (14)
-0.32
Bearish
CCI (20)
162.1
Bearish
Pivot points (classic, last session)
S3
27.54
S2
28.22
S1
29.57
Pivot
30.25
R1
31.59
R2
32.27
R3
33.61
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
0.92 USD
Yield on today's price
2.99%
Frequency
Quarterly
Next ex-dividend date
Not announced
Ex-dividend date
Amount per share
0.2310
0.2310
0.2310
0.2310
0.2270
0.2270
0.2270
0.2270
0.2180
0.2180
0.2180
0.2180
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
The eight funds with the largest weight in BF-A among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.
BF-A stock splits
BF-A has split its stock 6 times since 1994. The latest was a 5-for-4 split on 1 Mar 2018.