Principal Financial Group provides retirement, asset management and insurance services to businesses and individuals. It administers retirement plans for employers, manages investments through its global asset management arm, and offers employee benefits such as life, disability, dental and vision cover. The group also runs pension and asset management operations in selected overseas markets. Customers include small and mid-sized companies, large employers, institutional investors and individual savers.
The group earns its revenue from insurance premiums, fees charged on retirement accounts and managed assets, and income from investing the funds it holds. Revenue was $15.5 billion over the last twelve months and has changed at -3.8% a year across the last three years, which is a decline. The dividend yield is 3.0%. A full set of margin and return measures is not available on the site for this company. On the site's X-Ray Score it receives 37 out of 100.
52-wk range $78.92 – $121.18Volume 1,276,548Daily, split-adjusted
Vitals
Market cap$23.9B
52-week range$78.92 – $121.18
Volume (last day)1,276,548
P/E (TTM)14.9
EBIT / EV yield–
Free-cash-flow yield–
Dividend yield3.0%
Revenue (TTM)$15.5B
Net income (TTM)$1.6B
Operating margin–
Return on capital–
Debt incl. leases$3.9B
Cash & securities$4.1B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$118middle half of models $100 – $124
Fair+7.0% to fair value
Average of the 5 valuation models that pass our checks: multiples, discounted cash flow, dividend discount and earnings power value. A model more than 100% above or 60% below the price is left out as unrealistic. Model uncertainty is Medium, based on how far apart the models are. Undervalued or Overvalued means the gap to fair value is more than 17.5%.
A model estimate, not a price target or recommendation. Inputs: risk-free 5.13%, equity risk premium 4.30% (Damodaran). How it works.
What this means
Weak business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Financials peers. Open a lens to see the numbers behind it.
Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data
ValuationFair
53/100
Priced about in line with its sector.
See the numbers →
Fair value vs price1.1×
GrowthWeak
4/100
Growing slower than most of its sector.
See the numbers →
Revenue growth (3y)-3.8%
EPS growth (3y)-34.4%
Growth consistency40%
ProfitabilityWeak
44/100
Earns lower returns on its capital than most peers.
See the numbers →
Financial healthWeak
38/100
Balance sheet is more stretched than most peers.
See the numbers →
Piotroski F-Score6 / 9
DividendsWeak
39/100
Dividend is modest or less certain than peers.
See the numbers →
Dividend yield3.0%
Dividend growth2.1%
Quarterly results: last 6 quarters
+76.6%Dec '24
-8.8%Mar '25
-14.8%Jun '25
+22.2%Sep '25
-3.7%Dec '25
-4.5%Mar '26
Revenue against the same quarter a year earlier. Latest quarter revenue $3.5B, diluted EPS $1.93.
Other Life & Health Insurance companies by X-Ray Score.
SWOT analysis: Principal Financial Group Inc
Strengthsinside the company
No standout strength in the figures we track.
Weaknessesinside the company
Revenue has fallen 3.8% a year over three years while industry peers grew 3.1%.
Earnings per share have declined 34.4% a year over three years.
Opportunitiesvaluation and setting
Our Market Compass rates the backdrop for Financials as favourable.
Threatsvaluation and setting
No specific threat is flagged by our checks; general market and interest-rate risk still applies.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.
Compare PFG with peers and sector
Medians of 4 Life & Health Insurance peers and of 70 Financials stocks in our universe.
Largest peers (X-Ray Score): MET56, AFL35, GL49, PFH55.
Metric
PFG
Peers
Sector
X-Ray Score (out of 100)
37
52
50
Valuation
53
59
52
Growth
4
20
54
Profitability
44
54
49
Financial health
38
58
51
Dividends
39
49
54
Sector leaders: highest X-Ray Score in Financials
PFG ranks #62 of 71 in Financials and #4 of 5 in Life & Health Insurance by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.
Factor ratings for PFG
Each factor is rated by where PFG stands among the 71 Financials stocks in our universe.
Rating against the sector
Goodthe top third of these stocks
Averagethe middle third of these stocks
Badthe bottom third of these stocks
"Beats" is the share of those stocks it is ahead of.
Against its own history
The last columns set today's figure against the company's own median of its last five financial years:
▲ Betterbetter than its usual level
▼ Worseworse than its usual level
≈ In linewithin its usual range
For valuation factors Good means cheaper than most of the sector and Better means cheaper than usual for this company, which is not the same as a bargain.
In total: 1 Good · 3 Average · 4 Bad of 8Growth: 0 · 0 · 3Profitability: 0 · 1 · 1Valuation: 1 · 2 · 0
Factor
PFG
Rating
Sector median
Own 5-year median
Against own history
Growth
Revenue growth, 3 years a year
−3.8%
Badbeats 4%
+8.3%
–
–
Revenue growth, last year
−3.1%
Badbeats 7%
+6.9%
−2.1%
≈ In line
EPS growth, 3 years a year
−34.4%
Badbeats 2%
+12.7%
–
–
Profitability
Net margin
10.6%
Badbeats 19%
21.8%
9.9%
≈ In line
Return on equity
13.8%
Averagebeats 45%
15.7%
10.9%
▲ Better
Valuation
P/E ratio
14.9x
Averagebeats 45%
13.8x
11.4x
▼ Worse
Price / book
2.1x
Averagebeats 55%
2.2x
1.7x
▼ Worse
Price / sales
1.6x
Goodbeats 84%
3.1x
1.3x
≈ In line
These ratings compare companies with each other and describe the past; they are not a forecast, a recommendation or part of the X-Ray Score. A factor is left out when its data is missing or meaningless (for example a P/E on negative earnings), and banks and insurers are rated only on the factors that apply to them. A dash in the history columns means fewer than three usable years.
Fundamentals checklist
● 0 Good · ● 3 Average · ● 3 Bad
Cash quality
Earnings backed by cashAverage
Risk models
Piotroski F-ScoreAverage
Growth
EPS growth (3y)Bad
Revenue growth (3y)Bad
Growth consistencyBad
Balance sheet
Valuation
Fair value vs priceAverage
Profitability
Each check is graded against the company's sector, not a fixed number. Checklist score 32/100.
Financials
FY21
FY22
FY23
FY24
FY25
Revenue
$14.4B
$17.5B
$13.7B
$16.1B
$15.6B
Operating income
–
–
–
–
–
Net income
$1.8B
$4.9B
$670M
$1.6B
$1.3B
Operating cash flow
$3.3B
$3.2B
$3.8B
$4.6B
$4.5B
Operating margin
–
–
–
–
–
Free cash flow
–
–
–
–
–
Diluted EPS
$5.79
$18.63
$2.55
$6.68
$5.25
Fiscal years, from SEC filings.
Technical summary
Daily
Bearish
3 bullish · 4 neutral · 9 bearish
Weekly
Neutral
6 bullish · 1 neutral · 5 bearish
Monthly
Strongly bullish
7 bullish · 1 neutral · 0 bearish
Moving averages (daily)
SMA 10
108.2
Bullish
EMA 10
108.8
Bearish
SMA 20
109.7
Bearish
EMA 20
109.7
Bearish
SMA 50
112.0
Bearish
EMA 50
110.8
Bearish
SMA 100
111.0
Bearish
EMA 100
108.9
Bearish
SMA 200
101.9
Bullish
EMA 200
102.9
Bullish
Oscillators (daily)
RSI (14)
44.13
Neutral
MACD (12, 26)
-1.24
Bearish
Momentum (12)
-0.15
Bearish
Stochastic %K (14)
43.09
Neutral
Williams %R (14)
-56.91
Neutral
CCI (20)
-47.77
Neutral
Pivot points (classic, last session)
S3
105.5
S2
106.4
S1
107.5
Pivot
108.3
R1
109.4
R2
110.3
R3
111.4
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
3.25 USD
Yield on today's price
2.99%
Frequency
Quarterly
Next ex-dividend date
Not announced
Ex-dividend date
Amount per share
0.8400
0.8200
0.8000
0.7900
0.7800
0.7600
0.7500
0.7300
0.7200
0.7100
0.6900
0.6700
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
The eight funds with the largest weight in PFG among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.