Alphabet Inc. (GOOG)
Communication Services · Interactive Media & Services · US stock · S&P 500 component
$320.76
▼ -10.19 (3.08%)
Fair valueOvervalued
$264 −17.6% to fair value
$132fair band $225–$321$397
Day's range
$318.45 – $327.70
52-week range
$250.45 – $404.47
About Alphabet Inc.
Alphabet is the parent company of Google and several other businesses. Its main source of revenue is advertising shown on Google Search, YouTube and a network of partner sites. It also earns money from cloud computing and data services, subscriptions, app store sales and hardware devices. Other Bets, such as the self-driving unit Waymo, are earlier stage ventures that contribute little revenue and absorb considerable investment.
The company reported trailing revenue of $445.9 billion and three-year growth of 12.5% a year. Profitability figures show an operating margin of 33.1% and a return on invested capital of 23%. On leverage, net debt to EBITDA is -0.8 times, so cash exceeds debt. The dividend yield is 0.3%. Its X-Ray Score is 50 out of 100. Taken together, these numbers give a factual snapshot of the business.
Price chart
52-wk range $250.45 – $404.47Volume 21,055,559Daily, split-adjusted
Vitals
Market cap$3.95T
52-week range$250.45 – $404.47
Volume (last day)21,055,559
P/E (TTM)16.1
EBIT / EV yield3.9%
Free-cash-flow yield1.3%
Dividend yield0.3%
Revenue (TTM)$445.9B
Net income (TTM)$244.2B
Operating margin33.1%
Return on capital23.3%
Debt incl. leases$118.2B
Cash & securities$242.5B
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$264middle half of models $236 – $283
Overvalued
−17.6% to fair value
Average of the 11 valuation models that pass our checks: multiples, discounted cash flow, dividend discount and earnings power value. A model more than 100% above or 60% below the price is left out as unrealistic. Model uncertainty is Medium, based on how far apart the models are. Undervalued or Overvalued means the gap to fair value is more than 17.5%.
Price $321
Undervalued < $225Fair $225 – $321Overvalued > $321
P/E multiple
$342
P/B multiple
$335
P/S multiple
$268
EV/EBITDA multiple
$281
EV/EBIT multiple
$284
EV/revenue multiple
$282
10-year DCF, EBITDA exit
$204
5-year DCF, EBITDA exit
$277
10-year DCF, revenue exit
$204
5-year DCF, revenue exit
$275
10-year DCF, growth exit · not used
$63
5-year DCF, growth exit · not used
$91
Dividend discount, stable · not used
$22
Dividend discount, multi-stage · not used
$31
Earnings power value
$158
Growth the price implies
29.9%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 5.13%, equity risk premium 4.30% (Damodaran). How it works.
What this means
Average business, priced high
Our models put fair value below today's price, so a lot of good news may already be in the price. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Communication Services peers. Open a lens to see the numbers behind it.
Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data
Valuation
Weak
21/100
Expensive against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield3.9%
Free-cash-flow yield1.3%
Fair value vs price0.8×
Growth
Fair
61/100
Growing at a typical pace for its sector.
See the numbers →
Revenue growth (3y)12.5%
EPS growth (3y)33.3%
Growth consistency100%
Profitability
Fair
55/100
Returns on capital are typical for its sector.
See the numbers →
Return on invested capital23.3%
Operating margin33.1%
Gross profitability29.4%
Financial health
Strong
77/100
Balance sheet looks strong: debt is well covered.
See the numbers →
Piotroski F-Score6 / 9
Net debt / EBITDA-0.8×
Interest coverNo interest cost
Dividends
Weak
35/100
Dividend is modest or less certain than peers.
See the numbers →
Dividend yield0.3%
Dividends vs free cash flow20%
Quarterly results: last 6 quarters
+12.0%
Mar '25
+13.8%
Jun '25
+15.9%
Sep '25
+18.0%
Dec '25
+21.8%
Mar '26
+24.2%
Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $119.8B, diluted EPS $9.11.
Compare with peers
RDDT Reddit, Inc.69 META Meta Platforms, Inc.58Other Interactive Media & Services companies by X-Ray Score.
SWOT analysis: Alphabet Inc.
Strengthsinside the company
- Return on invested capital is 23.3%, against a median of 8.9% for sector peers.
- Operating margin of 33.1% is well above the 18.8% median of sector peers, a sign of pricing power or lower costs.
- Revenue has grown 12.5% a year over three years (median 4.7% for sector peers).
- Earnings per share have compounded at 33.3% a year over three years.
Weaknessesinside the company
- No clear weakness in the figures we track.
Opportunitiesvaluation and setting
- Trades at 16.2x earnings, 22% below the 20.8x median of sector peers.
- Our Market Compass rates the backdrop for Communication Services as favourable.
Threatsvaluation and setting
- The price is 18% above our fair value estimate, so there is little room for disappointment.
- The price trend is down on the daily and weekly signals.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.
Compare GOOG with peers and sector
Medians of 17 Communication Services peers and of 17 Communication Services stocks in our universe.
Largest peers (X-Ray Score): META 58, NFLX 58, CCZ 48, DIS 56, VZ 49, TMUS 69.
| Metric | GOOG | Peers | Sector |
|---|---|---|---|
| X-Ray Score (out of 100) | 50 | 52 | 52 |
| Valuation | 21 | 54 | 54 |
| Growth | 61 | 48 | 48 |
| Profitability | 55 | 52 | 52 |
| Financial health | 77 | 51 | 51 |
| Dividends | 35 | 48 | 48 |
Sector leaders: highest X-Ray Score in Communication Services
GOOG ranks #11 of 18 in Communication Services by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.
Factor ratings for GOOG
Each factor is rated by where GOOG stands among the 18 Communication Services stocks in our universe.
Rating against the sector
Goodthe top third of these stocks
Averagethe middle third of these stocks
Badthe bottom third of these stocks
"Beats" is the share of those stocks it is ahead of.
Against its own history
The last columns set today's figure against the company's own median of its last five financial years:
▲ Betterbetter than its usual level
▼ Worseworse than its usual level
≈ In linewithin its usual range
For valuation factors Good means cheaper than most of the sector and Better means cheaper than usual for this company, which is not the same as a bargain.
In total: 11 Good · 7 Average · 5 Bad of 23
Growth: 2 · 1 · 0
Profitability: 4 · 1 · 0
Financial strength: 3 · 1 · 0
Valuation: 1 · 1 · 3
Cash flow: 0 · 2 · 2
Efficiency: 1 · 1 · 0
| Factor | GOOG | Rating | Sector median | Own 5-year median | Against own history |
|---|---|---|---|---|---|
| Growth | |||||
| Revenue growth, 3 years a year | +12.5% | Average beats 64% | +5.6% | – | – |
| Revenue growth, last year | +15.1% | Good beats 69% | +7.7% | +13.9% | ≈ In line |
| EPS growth, 3 years a year | +33.3% | Good beats 89% | +6.6% | – | – |
| Profitability | |||||
| Gross margin | 60.9% | Good beats 69% | 47.1% | 56.9% | ≈ In line |
| Operating margin | 33.1% | Good beats 86% | 19.3% | 30.6% | ≈ In line |
| Net margin | 54.8% | Good beats 86% | 10.6% | 28.6% | ▲ Better |
| Return on invested capital | 23.3% | Average beats 64% | 10.4% | – | – |
| Return on equity | 38.1% | Good beats 75% | 17.9% | 30.2% | ▲ Better |
| Financial strength | |||||
| Net debt / EBITDA | -0.8x | Good beats 97% | 1.4x | -1.2x | ▼ Worse |
| Interest cover | 65.6x | Good beats 97% | 11.8x | 50.0x | ▲ Better |
| Current ratio | 2.72 | Good beats 75% | 1.10 | 2.10 | ▲ Better |
| Piotroski F-score | 6 / 9 | Average beats 44% | 6 / 9 | – | – |
| Valuation | |||||
| P/E ratio | 16.2x | Good beats 68% | 20.8x | 24.0x | ▲ Better |
| Price / book | 6.2x | Average beats 36% | 2.8x | 6.8x | ≈ In line |
| Price / sales | 8.9x | Bad beats 14% | 2.0x | 6.3x | ▼ Worse |
| EV / EBITDA | 25.9x | Bad beats 26% | 13.4x | 20.2x | ▼ Worse |
| Free cash flow yield | 1.3% | Bad beats 19% | 3.9% | 3.5% | ▼ Worse |
| Cash flow | |||||
| Free cash flow margin | 11.9% | Average beats 41% | 15.7% | 21.2% | ▼ Worse |
| Cash from operations / net income | 0.76 | Bad beats 10% | 1.98 | 1.25 | ▼ Worse |
| Free cash flow growth, 3 years a year | +6.9% | Average beats 40% | +11.7% | – | – |
| Accruals (lower is better) | +6.3% | Bad beats 9% | −5.8% | – | – |
| Efficiency | |||||
| Inventory turnover | 17.5x | Good beats 90% | 4.2x | 66.6x | ▼ Worse |
| Days sales outstanding | 57 days | Average beats 41% | 47 days | 56 days | ≈ In line |
These ratings compare companies with each other and describe the past; they are not a forecast, a recommendation or part of the X-Ray Score. A factor is left out when its data is missing or meaningless (for example a P/E on negative earnings). A dash in the history columns means fewer than three usable years.
Fundamentals checklist
● 6 Good · ● 5 Average · ● 5 BadCash quality
Earnings backed by cashBad
Free-cash-flow yieldBad
Risk models
Altman Z''Good
Piotroski F-ScoreAverage
Growth
EPS growth (3y)Average
Free-cash-flow growth (3y)Average
Revenue growth (3y)Average
Growth consistencyGood
Balance sheet
Current ratioGood
Net debt / EBITDAGood
Interest coverGood
Valuation
Fair value vs priceBad
EBIT / EV yieldBad
Profitability
Return on invested capitalAverage
Operating marginGood
Gross profitabilityBad
Each check is graded against the company's sector, not a fixed number. Checklist score 50/100.
Financials
| FY21 | FY22 | FY23 | FY24 | FY25 | |
|---|---|---|---|---|---|
| Revenue | $257.6B | $282.8B | $307.4B | $350.0B | $402.8B |
| Operating income | $78.7B | $74.8B | $84.3B | $112.4B | $129.0B |
| Net income | $76.0B | $60.0B | $73.8B | $100.1B | $132.2B |
| Operating cash flow | $91.7B | $91.5B | $101.7B | $125.3B | $164.7B |
| Operating margin | 30.6% | 26.5% | 27.4% | 32.1% | 32.0% |
| Free cash flow | $67.0B | $60.0B | $69.5B | $72.8B | $73.3B |
| Diluted EPS | $5.61 | $4.56 | $5.80 | $8.04 | $10.81 |
Fiscal years, from SEC filings.
Technical summary
Daily
Strongly bearish
3 bullish · 1 neutral · 12 bearish
Weekly
Bearish
4 bullish · 1 neutral · 7 bearish
Monthly
Bullish
5 bullish · 1 neutral · 2 bearish
Moving averages (daily)
| SMA 10 | 340.0 | Bearish |
| EMA 10 | 336.4 | Bearish |
| SMA 20 | 340.7 | Bearish |
| EMA 20 | 339.1 | Bearish |
| SMA 50 | 340.0 | Bearish |
| EMA 50 | 341.5 | Bearish |
| SMA 100 | 346.3 | Bearish |
| EMA 100 | 342.0 | Bearish |
| SMA 200 | 339.1 | Bearish |
| EMA 200 | 328.9 | Bearish |
Oscillators (daily)
| RSI (14) | 32.80 | Neutral |
| MACD (12, 26) | -2.46 | Bearish |
| Momentum (12) | -6.92 | Bearish |
| Stochastic %K (14) | 6.28 | Bullish |
| Williams %R (14) | -93.72 | Bullish |
| CCI (20) | -269.1 | Bullish |
Pivot points (classic, last session)
S3 307.7 | S2 313.1 | S1 316.9 | Pivot 322.3 | R1 326.2 | R2 331.6 | R3 335.4 |
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
0.86 USD
Yield on today's price
0.27%
Frequency
Quarterly
Next ex-dividend date
Not announced
| Ex-dividend date | Amount per share |
|---|---|
| 0.2200 | |
| 0.2200 | |
| 0.2100 | |
| 0.2100 | |
| 0.2100 | |
| 0.2100 | |
| 0.2000 | |
| 0.2000 | |
| 0.2000 | |
| 0.2000 |
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
ETFs that hold GOOG
| ETF | Share of the fund |
|---|---|
| GXPC Global X Purecap MSCI Communication Se... | 26.48% |
| FDG American Century Focused Dynamic Growt... | 16.12% |
| TRUC VanEck Communication Services TruSecto... | 11.83% |
| VOX Vanguard Communication Services | 10.58% |
| XLC Communication Services Select Sector S... | 10.42% |
| JGRO J.P. Morgan Exchange-Traded Fund Trust... | 10.36% |
| FCOM Fidelity MSCI Communication Services I... | 8.02% |
| ROCQ JPMorgan Nasdaq Equity Premium Yield | 6.25% |
The eight funds with the largest weight in GOOG among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.
GOOG stock splits
GOOG has split its stock once since 2022. The latest was a 20-for-1 split on 18 Jul 2022.
Full GOOG stock split history →GOOG SEC filings
8-KSEC EDGAR
Other events
424B5SEC EDGAR
424B5
424B5SEC EDGAR
424B5
10-QSEC EDGAR
Quarterly report
8-KSEC EDGAR
Results of operations
8-KSEC EDGAR
Director or officer change; Shareholder vote results
8-KSEC EDGAR
Director or officer change
8-KSEC EDGAR
Entered a material agreement
Where the numbers come from
Statements SEC EDGAR filings (10-K, 10-Q), quarters derived from year-to-date figures.
Prices end-of-day closes, split-adjusted.
Industry inputs beta, multiples and equity risk premium from Damodaran Online (NYU Stern).
StocksXray is for education only and is not financial advice. Scores and fair values are model estimates from public filings and carry uncertainty.