Clorox Co (CLX)
Consumer Staples · Household Products · US stock · S&P 500 component
$88.66
▲ +3.89 (4.59%)
Fair valueData under review
No reliable estimate yet
Too few of our valuation models give a usable value for this company, so we show no number rather than a misleading one. How fair value works
Day's range
$85.18 – $88.70
52-week range
$79.12 – $128.90
About Clorox Co
Clorox makes and markets consumer and professional products for the home, including Clorox bleach and disinfecting products, Pine-Sol, Burt's Bees, Fresh Step cat litter, Hidden Valley salad dressings and Kingsford charcoal. Customers are mass merchandisers, grocery chains, club stores, online retailers and institutional customers. It is based in Oakland, California.
Clorox earns revenue from cleaning, household, wellness and lifestyle products that reach shoppers mainly through retailers. The data sheet carries few financial figures for the company at present, but it shows that Clorox pays a dividend with a yield of 5.6%. On the site's X-Ray Score it receives 24 out of 100.
Price chart
52-wk range $79.12 – $128.90Volume 2,849,465Daily, split-adjusted
Vitals
Market cap$10.8B
52-week range$79.12 – $128.90
Volume (last day)2,849,465
P/E (TTM)18.0
EBIT / EV yield–
Free-cash-flow yield–
Dividend yield5.6%
Revenue (TTM)–
Net income (TTM)$601M
Operating margin–
Return on capital–
Debt incl. leasesData missing
Cash & securities$0
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
Data under review
Only 1 valuation model gives a usable value for this company, which is too few for a fair value we would stand behind
What this means
Read the lenses below
A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Consumer Staples peers. Open a lens to see the numbers behind it.
Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data
Valuation
n/a
–/100
Not enough data.
See the numbers →
Growth
Weak
22/100
Growing slower than most of its sector.
See the numbers →
Growth consistency33%
Profitability
Weak
16/100
Earns lower returns on its capital than most peers.
See the numbers →
Financial health
n/a
–/100
Not enough data.
See the numbers →
Dividends
Weak
45/100
Dividend is modest or less certain than peers.
See the numbers →
Dividend yield5.6%
Quarterly results: last 6 quarters
-8.0%
Mar '25
+4.5%
Jun '25
-18.9%
Sep '25
-0.8%
Dec '25
+0.1%
Mar '26
–
Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue –.
Compare with peers
CL Colgate Palmolive Co57 KMB Kimberly Clark Corp50 CHD Church & Dwight Co Inc47Other Household Products companies by X-Ray Score.
SWOT analysis: Clorox Co
Strengthsinside the company
- No standout strength in the figures we track.
Weaknessesinside the company
- No clear weakness in the figures we track.
Opportunitiesvaluation and setting
- Trades at 18.0x earnings, 48% below the 34.8x median of industry peers.
Threatsvaluation and setting
- Too few of our valuation models give a usable value for this company to state a fair value; treat price comparisons with caution.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.
Compare CLX with peers and sector
Medians of 3 Household Products peers and of 28 Consumer Staples stocks in our universe.
Largest peers (X-Ray Score): CL 57, KMB 50, CHD 47.
| Metric | CLX | Peers | Sector |
|---|---|---|---|
| X-Ray Score (out of 100) | 24 | 50 | 51 |
| Valuation | – | 35 | 53 |
| Growth | 22 | 61 | 49 |
| Profitability | 16 | 68 | 53 |
| Financial health | – | 54 | 50 |
| Dividends | 45 | 44 | 51 |
Sector leaders: highest X-Ray Score in Consumer Staples
CLX ranks #29 of 29 in Consumer Staples and #4 of 4 in Household Products by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.
Fundamentals checklist
● 0 Good · ● 0 Average · ● 1 BadCash quality
Risk models
Growth
Growth consistencyBad
Balance sheet
Valuation
Profitability
Each check is graded against the company's sector, not a fixed number. Checklist score 22/100.
Financials
| FY22 | FY23 | FY24 | FY25 | FY26 | |
|---|---|---|---|---|---|
| Revenue | $7.1B | $7.4B | $7.1B | $7.1B | – |
| Operating income | $713M | $328M | $488M | $1.2B | – |
| Net income | $471M | $161M | $292M | $824M | $601M |
| Operating cash flow | $786M | $1.2B | $695M | $981M | – |
| Operating margin | 10.0% | 4.4% | 6.9% | 16.4% | – |
| Free cash flow | $535M | $930M | $483M | $761M | – |
| Diluted EPS | $3.73 | $1.20 | $2.25 | $6.52 | – |
Fiscal years, from SEC filings.
Technical summary
Daily
Bearish
5 bullish · 1 neutral · 10 bearish
Weekly
Strongly bearish
0 bullish · 1 neutral · 11 bearish
Monthly
Strongly bearish
0 bullish · 1 neutral · 7 bearish
Moving averages (daily)
| SMA 10 | 85.73 | Bullish |
| EMA 10 | 85.85 | Bullish |
| SMA 20 | 83.87 | Bullish |
| EMA 20 | 85.61 | Bullish |
| SMA 50 | 90.87 | Bearish |
| EMA 50 | 88.74 | Bearish |
| SMA 100 | 93.48 | Bearish |
| EMA 100 | 92.35 | Bearish |
| SMA 200 | 98.88 | Bearish |
| EMA 200 | 97.66 | Bearish |
Oscillators (daily)
| RSI (14) | 56.25 | Neutral |
| MACD (12, 26) | -0.48 | Bearish |
| Momentum (12) | 6.15 | Bullish |
| Stochastic %K (14) | 99.49 | Bearish |
| Williams %R (14) | -0.51 | Bearish |
| CCI (20) | 139.4 | Bearish |
Pivot points (classic, last session)
S3 82.81 | S2 83.99 | S1 86.33 | Pivot 87.51 | R1 89.85 | R2 91.03 | R3 93.37 |
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
3.73 USD
Yield on today's price
4.21%
Frequency
Quarterly
Next ex-dividend date
28 Oct 2026
| Ex-dividend date | Amount per share |
|---|---|
| (upcoming) | 1.2500 |
| 1.2500 | |
| 1.2400 | |
| 1.2400 | |
| 1.2400 | |
| 1.2400 | |
| 1.2200 | |
| 1.2200 | |
| 1.2200 | |
| 1.2200 | |
| 1.2000 | |
| 1.2000 |
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
ETFs that hold CLX
| ETF | Share of the fund |
|---|---|
| RSPS Invesco S&P 500 Equal Weight Consumer... | 2.90% |
| PEY Invesco High Yield Equity Dividend Ach... | 2.22% |
| MOAT VanEck Morningstar Wide Moat | 2.21% |
| SPHD Invesco S&P 500 High Dividend Low Vola... | 1.69% |
| KNG FT Cboe Vest S&P 500 Dividend Aristocr... | 1.37% |
| NOBL ProShares S&P 500 Dividend Aristocrats | 1.32% |
| SPYD SPDR Portfolio S&P 500 High Dividend | 1.03% |
| VALQ American Century STOXX U.S. Quality Va... | 1.01% |
The eight funds with the largest weight in CLX among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.
CLX stock splits
CLX has split its stock 2 times since 1997. The latest was a 2-for-1 split on 24 Aug 1999.
Full CLX stock split history →CLX SEC filings
DEF 14ASEC EDGAR
Proxy statement
10-KSEC EDGAR
Annual report
8-KSEC EDGAR
Results of operations; Regulation FD disclosure
8-KSEC EDGAR
Director or officer change; Regulation FD disclosure
8-KSEC EDGAR
Director or officer change; Regulation FD disclosure
8-KSEC EDGAR
Other events
10-QSEC EDGAR
Quarterly report
8-KSEC EDGAR
Results of operations; Regulation FD disclosure
Where the numbers come from
Statements SEC EDGAR filings (10-K, 10-Q), quarters derived from year-to-date figures.
Prices end-of-day closes, split-adjusted.
Industry inputs beta, multiples and equity risk premium from Damodaran Online (NYU Stern).
StocksXray is for education only and is not financial advice. Scores and fair values are model estimates from public filings and carry uncertainty.