Rollins provides pest and wildlife control services to homes and businesses, operating under brands such as Orkin. Technicians visit customers to treat and prevent problems with insects, rodents and termites. The company earns money from recurring service plans, one-time treatments and termite protection contracts, together with some franchise income. Because many customers renew regularly, revenue is fairly steady, although weather and seasonal pest activity affect demand.
Looking at the top line, revenue was $3.9 billion for the latest twelve months and it grew by 11.7% a year over three years. Operating margin was 18.7%, and return on invested capital is 28%. Its net debt to EBITDA ratio is 0.7 times. Shareholders receive a dividend with a yield of 2.1%. The overall X-Ray Score is 61 out of 100.
52-wk range $29.29 – $66.14Volume 13,461,202Daily, split-adjusted
Vitals
Market cap$17.0B
52-week range$29.29 – $66.14
Volume (last day)13,461,202
P/E (TTM)32.1
EBIT / EV yield4.2%
Free-cash-flow yield3.6%
Dividend yield2.1%
Revenue (TTM)$3.9B
Net income (TTM)$532M
Operating margin18.7%
Return on capital27.5%
Debt incl. leases$703M
Cash & securities$109M
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$40middle half of models $38 – $45
Fair+13.0% to fair value
Average of the 14 valuation models that pass our checks: multiples, discounted cash flow, dividend discount and earnings power value. A model more than 100% above or 60% below the price is left out as unrealistic. Model uncertainty is Medium, based on how far apart the models are. Undervalued or Overvalued means the gap to fair value is more than 17.5%.
Price $35
Undervalued < $34Fair $34 – $48Overvalued > $48
P/E multiple
$38
P/B multiple
$43
P/S multiple
$43
EV/EBITDA multiple
$38
EV/EBIT multiple
$45
EV/revenue multiple
$42
10-year DCF, EBITDA exit
$45
5-year DCF, EBITDA exit
$45
10-year DCF, revenue exit
$45
5-year DCF, revenue exit
$45
10-year DCF, growth exit
$28
5-year DCF, growth exit
$25
Dividend discount, stable
$51
Dividend discount, multi-stage · not used
$80
Earnings power value
$27
Growth the price implies
16.0%/yr
A model estimate, not a price target or recommendation. Inputs: risk-free 5.13%, equity risk premium 4.30% (Damodaran). How it works.
What this means
Average business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Industrials peers. Open a lens to see the numbers behind it.
Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data
ValuationFair
58/100
Priced about in line with its sector.
See the numbers →
EBIT / EV yield4.2%
Free-cash-flow yield3.6%
Fair value vs price1.1×
GrowthStrong
73/100
Growing faster than most of its sector.
See the numbers →
Revenue growth (3y)11.7%
EPS growth (3y)13.3%
Growth consistency100%
ProfitabilityStrong
73/100
Earns high returns on the capital it uses.
See the numbers →
Return on invested capital27.5%
Operating margin18.7%
Financial healthWeak
38/100
Balance sheet is more stretched than most peers.
See the numbers →
Piotroski F-Score5 / 9
Net debt / EBITDA0.7×
Interest cover21.8×
DividendsFair
62/100
Dividend is typical for its sector.
See the numbers →
Dividend yield2.1%
Dividends vs free cash flow57%
Dividend growth15.7%
Quarterly results: last 6 quarters
+9.9%Mar '25
+12.1%Jun '25
+12.0%Sep '25
+9.7%Dec '25
+10.2%Mar '26
+7.9%Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $1.1B, diluted EPS $0.30.
Other Environmental & Facilities Services companies by X-Ray Score.
SWOT analysis: Rollins Inc
Strengthsinside the company
Return on invested capital is 27.5%, against a median of 11.0% for industry peers.
Revenue has grown 11.7% a year over three years (median 6.7% for industry peers).
Earnings per share have compounded at 13.3% a year over three years.
Operating profit covers interest 22x, so debt costs are a small drag.
Weaknessesinside the company
No clear weakness in the figures we track.
Opportunitiesvaluation and setting
No specific opportunity is visible in our valuation, sector or growth data.
Threatsvaluation and setting
No specific threat is flagged by our checks; general market and interest-rate risk still applies.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.
Compare ROL with peers and sector
Medians of 3 Environmental & Facilities Services peers and of 80 Industrials stocks in our universe.
Largest peers (X-Ray Score): WM53, RSG42, VLTO55.
Metric
ROL
Peers
Sector
X-Ray Score (out of 100)
61
53
50
Valuation
58
44
44
Growth
73
56
50
Profitability
73
58
50
Financial health
38
45
49
Dividends
62
51
53
Sector leaders: highest X-Ray Score in Industrials
ROL ranks #14 of 81 in Industrials and #1 of 4 in Environmental & Facilities Services by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.
Factor ratings for ROL
Each factor is rated by where ROL stands among the 81 Industrials stocks in our universe.
Rating against the sector
Goodthe top third of these stocks
Averagethe middle third of these stocks
Badthe bottom third of these stocks
"Beats" is the share of those stocks it is ahead of.
Against its own history
The last columns set today's figure against the company's own median of its last five financial years:
▲ Betterbetter than its usual level
▼ Worseworse than its usual level
≈ In linewithin its usual range
For valuation factors Good means cheaper than most of the sector and Better means cheaper than usual for this company, which is not the same as a bargain.
In total: 7 Good · 10 Average · 4 Bad of 21Growth: 3 · 0 · 0Profitability: 2 · 2 · 0Financial strength: 1 · 1 · 2Valuation: 0 · 4 · 1Cash flow: 0 · 3 · 1Efficiency: 1 · 0 · 0
Factor
ROL
Rating
Sector median
Own 5-year median
Against own history
Growth
Revenue growth, 3 years a year
+11.7%
Goodbeats 86%
+5.6%
–
–
Revenue growth, last year
+11.0%
Goodbeats 84%
+4.5%
+11.2%
≈ In line
EPS growth, 3 years a year
+13.3%
Goodbeats 68%
+5.7%
–
–
Profitability
Operating margin
18.7%
Averagebeats 62%
17.5%
19.0%
≈ In line
Net margin
13.6%
Averagebeats 57%
12.8%
14.0%
≈ In line
Return on invested capital
27.5%
Goodbeats 78%
14.9%
–
–
Return on equity
37.2%
Goodbeats 76%
23.7%
35.1%
≈ In line
Financial strength
Net debt / EBITDA
0.7x
Goodbeats 83%
1.8x
–
–
Interest cover
21.8x
Averagebeats 51%
21.4x
28.0x
▼ Worse
Current ratio
0.63
Badbeats 4%
1.25
0.71
≈ In line
Piotroski F-score
5 / 9
Badbeats 16%
6 / 9
–
–
Valuation
P/E ratio
32.0x
Averagebeats 39%
28.9x
48.8x
▲ Better
Price / book
11.9x
Badbeats 23%
6.2x
16.9x
▲ Better
Price / sales
4.3x
Averagebeats 38%
3.5x
6.9x
▲ Better
EV / EBITDA
20.4x
Averagebeats 36%
18.5x
–
–
Free cash flow yield
3.6%
Averagebeats 36%
3.8%
2.3%
▲ Better
Cash flow
Free cash flow margin
15.8%
Averagebeats 58%
13.8%
16.1%
≈ In line
Cash from operations / net income
1.22
Badbeats 31%
1.39
1.26
≈ In line
Free cash flow growth, 3 years a year
+14.3%
Averagebeats 45%
+14.5%
–
–
Accruals (lower is better)
−3.4%
Averagebeats 54%
−3.2%
–
–
Efficiency
Days sales outstanding
22 days
Goodbeats 87%
57 days
21 days
≈ In line
These ratings compare companies with each other and describe the past; they are not a forecast, a recommendation or part of the X-Ray Score. A factor is left out when its data is missing or meaningless (for example a P/E on negative earnings). A dash in the history columns means fewer than three usable years.
Fundamentals checklist
● 6 Good · ● 6 Average · ● 3 Bad
Cash quality
Earnings backed by cashAverage
Free-cash-flow yieldAverage
Risk models
Altman Z''Bad
Piotroski F-ScoreBad
Growth
EPS growth (3y)Good
Free-cash-flow growth (3y)Average
Revenue growth (3y)Good
Growth consistencyGood
Balance sheet
Current ratioBad
Net debt / EBITDAGood
Interest coverAverage
Valuation
Fair value vs priceGood
EBIT / EV yieldAverage
Profitability
Return on invested capitalGood
Operating marginAverage
Each check is graded against the company's sector, not a fixed number. Checklist score 58/100.
Financials
FY21
FY22
FY23
FY24
FY25
Revenue
$2.4B
$2.7B
$3.1B
$3.4B
$3.8B
Operating income
$448M
$493M
$583M
$657M
$726M
Net income
$357M
$369M
$435M
$466M
$527M
Operating cash flow
$402M
$466M
$528M
$608M
$678M
Operating margin
18.5%
18.3%
19.0%
19.4%
19.3%
Free cash flow
$375M
$435M
$496M
$580M
$650M
Diluted EPS
$0.72
$0.75
$0.89
$0.96
$1.09
Fiscal years, from SEC filings.
Technical summary
Daily
Neutral
8 bullish · 1 neutral · 7 bearish
Weekly
Strongly bearish
2 bullish · 1 neutral · 9 bearish
Monthly
Strongly bearish
0 bullish · 1 neutral · 7 bearish
Moving averages (daily)
SMA 10
33.09
Bullish
EMA 10
33.20
Bullish
SMA 20
31.80
Bullish
EMA 20
32.79
Bullish
SMA 50
33.75
Bullish
EMA 50
34.29
Bullish
SMA 100
38.17
Bearish
EMA 100
38.23
Bearish
SMA 200
47.40
Bearish
EMA 200
43.74
Bearish
Oscillators (daily)
RSI (14)
64.71
Neutral
MACD (12, 26)
0.14
Bullish
Momentum (12)
16.34
Bullish
Stochastic %K (14)
97.81
Bearish
Williams %R (14)
-2.19
Bearish
CCI (20)
128.0
Bearish
Pivot points (classic, last session)
S3
29.28
S2
30.54
S1
32.93
Pivot
34.19
R1
36.57
R2
37.83
R3
40.22
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
0.73 USD
Yield on today's price
2.07%
Frequency
Quarterly
Next ex-dividend date
Not announced
Ex-dividend date
Amount per share
0.1825
0.1825
0.1825
0.1825
0.1650
0.1650
0.1650
0.1650
0.1500
0.1500
0.1500
0.1500
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
The eight funds with the largest weight in ROL among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.
ROL stock splits
ROL has split its stock 8 times since 1992. The latest was a 3-for-2 split on 11 Dec 2020.