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XStocksXray
Research report · 22 October 2026

ServiceNow, Inc. (NOW)

Information Technology · Systems Software · US stock · price as of 22 Oct 2026

Key indicators

Price$157.00
52-week range$81.24 – $192.97
Market cap$162.4B
P/E (trailing)78.3×
EV / EBITDA60.8×
Free-cash-flow yield2.8%
Dividend yield–
Revenue (last 12 months)$14.7B
Revenue growth (3y a year)22.4%
Operating margin11.4%
Return on invested capital6.5%
Net debt / EBITDA2.1×

Fair value

Fair value (average of valid models)$192.35 middle half of models $185 – $198
Versus priceUndervalued+23% to fair value
P/E multiple$191.63
P/B multiple$196.53
P/S multiple$201.37
EV/EBITDA multiple$184.36
EV/EBIT multiple$242.76
EV/revenue multiple$185.28
10-year DCF, EBITDA exit$169.54
5-year DCF, EBITDA exit$197.89
10-year DCF, revenue exit$164.66
5-year DCF, revenue exit$189.48
Model uncertaintyHigh

X-Ray Score

48/ 100 · High confidence · ahead of 40% of sector peers
Valuation56
Growth69
Profitability43
Financial health23
Dividends–

Five-year price chart navy: price · brown: 200-day average · blue band: fair value range

58.41105151198244Fair value $1922021-102023-012024-042025-072026-10

Executive summary

ServiceNow provides a cloud platform that helps organisations run work through automated digital workflows. Its products cover IT service and operations management, employee and customer service, security and risk, and tools for building custom business applications, with artificial intelligence features built in. Customers are large enterprises and public sector bodies, typically on subscription terms, and the company is based in California.

ServiceNow earns revenue mainly from subscriptions to its platform, supplemented by professional services. Revenue is $14.7 billion over the last twelve months, growing at 22.4% a year across three years. The operating margin is 11.4%, and the business earns a profit of 6% on the capital invested in it. The company carries net debt of 2.1 times EBITDA and pays no dividend.

StocksXray gives ServiceNow, Inc. an X-Ray Score of 48 out of 100 (high confidence), ahead of 40% of the S&P 500 stocks in its sector. Its strongest lens is growth (69) and its weakest is financial health (23).

Our fair value (the average of the valid models) is $192.35 (range $184.59 to $197.55). At $157.00 the stock trades 18% below that value, so the label is "Undervalued" with high model uncertainty. Fair value is a range, not a price target.

stocksxray.com · page 1
XStocksXray
ServiceNow, Inc. (NOW)

Valuation history multiples at each fiscal year-end price; the last column uses today's price and the last twelve months

FY2021FY2022FY2023FY2024FY2025Now
Price$129.82$77.65$141.30$212.02$153.19$157.00
Market cap$26.4B$15.8B$145.2B$220.9B$160.3B$162.4B
P/E114.9×48.5×84.1×154.8×91.7×78.3×
EV / revenue3.9×1.6×15.6×19.6×11.7×11.4×
EV / EBITDA31.8×14.6×106.0×111.6×60.7×60.8×
Price / free cash flow14.7×7.3×53.7×64.7×35.0×35.5×
Free-cash-flow yield6.8%13.7%1.9%1.5%2.9%2.8%
Price / book7.1×3.1×19.0×23.0×12.4×13.0×
Dividend yield––––––

Fundamentals checklist ● 6 Good · ● 3 Average · ● 7 Bad · each check graded against the sector

Cash quality

Earnings backed by cash−11.5%Good
Free-cash-flow yield2.8%Average

Risk models

Altman Z score0.9×Bad
Piotroski F-Score3 of 9Bad

Growth

EPS growth (3y)1.4%Average
Free-cash-flow growth (3y)28.2%Good
Revenue growth (3y)22.4%Good
Growth consistency100%Good

Balance sheet

Current ratio0.7×Bad
Net debt / EBITDA2.1×Bad
Interest coverno interest costGood

Valuation

Fair value vs price1.2×Good
EBIT / EV yield1.0%Bad

Profitability

Return on invested capital6.5%Bad
Operating margin11.4%Bad
Gross profitability34.8%Average
stocksxray.com · page 2
XStocksXray
ServiceNow, Inc. (NOW)

Financials US$ millions, from SEC filings; last column is the last twelve months

Income statementFY21FY22FY23FY24FY25LTM
Revenue5,8967,2458,97110,98413,27814,732
Gross profit4,5435,6727,0508,69710,29511,015
Operating income2573557621,3641,8241,680
Net income2303251,7311,4251,7481,670
Diluted EPS ($)1.131.601.681.371.672.01
Free cash flow1,7992,1732,7043,4154,5764,580
Gross margin77.1%78.3%78.6%79.2%77.5%74.8%
Operating margin4.4%4.9%8.5%12.4%13.7%11.4%
Net margin3.9%4.5%19.3%13.0%13.2%11.3%
Balance sheetFY21FY22FY23FY24FY25LTM
Total assets10,79813,29917,38720,38326,03831,666
Cash1,7281,4701,8972,3043,7262,503
Total debt920––1,4919,617
Equity3,6955,0327,6289,60912,96412,516
Dividend per share ($)––––––

Revenue and net income US$ billions: navy revenue, teal net income

FY21FY22FY23FY24FY25

Margins blue gross, teal operating, brown net

0%26%53%79%FY21FY22FY23FY24FY25

Latest quarters

Mar 2025Jun 2025Sep 2025Dec 2025Mar 2026Jun 2026
Revenue ($M)3,0883,2153,4073,5683,7703,987
Growth vs a year earlier+18.6%+22.4%+21.8%+20.7%+22.1%+24.0%
Net income ($M)460385502401469298
Diluted EPS ($)0.440.372.40–0.450.29
stocksxray.com · page 3
XStocksXray
ServiceNow, Inc. (NOW)

Peers in Systems Software

CompanyX-Ray
NOW · ServiceNow, Inc.48
MSFT · Microsoft Corp61
FTNT · Fortinet, Inc.59
GEN · Gen Digital Inc.59
TWLO · Twilio Inc43

Market Compass outlook for Information Technology: Favourable (75/100). It blends regime history, macro sensitivity, momentum and valuation.

Returns

1 week+5.7%
1 month+14.6%
3 months+64.5%
6 months+52.3%
1 year−16.1%
3 years+44.7%
5 years+14.3%

Technical summary

DailyStrongly bullish12 bullish · 1 neutral · 3 bearish
WeeklyStrongly bullish11 bullish · 1 neutral · 0 bearish
MonthlyBullish5 bullish · 1 neutral · 2 bearish
50-day / 200-day average$136.86 / $115.07
52-week low / high$81.24 / $192.97
Classic pivot, support and resistanceS2 152.02 · S1 154.51 · P – · R1 158.54 · R2 160.09
stocksxray.com · page 4
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ServiceNow, Inc. (NOW)

Strengths

  • Revenue growth of 22.4% a year over three years is ahead of 85% of its sector peers.
  • Interest cover of no interest cost is ahead of 75% of its sector peers.

Risks and weak spots

  • Altman Z score is weak against Information Technology peers (0.9×).
  • Piotroski F-Score is weak against Information Technology peers (3 of 9).
  • Current ratio is weak against Information Technology peers (0.7×).
  • Net debt / EBITDA is weak against Information Technology peers (2.1×).
  • EBIT / EV yield is weak against Information Technology peers (1.0%).
  • Return on invested capital is weak against Information Technology peers (6.5%).
  • Operating margin is weak against Information Technology peers (11.4%).
  • The Altman Z score of 0.9× is in the distress zone.

Latest SEC filings

DateFormItems
23 Jul 202610-Q
22 Jul 20268-K2.02,9.01
22 May 20268-K5.02,5.07,9.01
15 May 20268-K1.01,2.03,8.01,9.01
23 Apr 202610-Q
22 Apr 20268-K1.01,2.02,2.03,9.01
6 Apr 2026DEF 14A
1 Apr 20268-K1.01,2.03,9.01

How to read this report

Every number comes from SEC filings, end-of-day prices and the StocksXray models described on the methodology page. The X-Ray Score ranks each metric against the company's own sector. Fair value is the average of up to 15 valuation models, most of them anchored to the company's own multiples, so it stays near the price and should be read as a range, not a point. Analyst ratings, price targets and earnings-call summaries are not part of this report. Educational research, not financial advice; read the disclaimer.

stocksxray.com · page 5 · generated 23 Oct 2026