Home standby generators that start automatically during a grid outage are the signature product of Generac, which makes backup and prime power equipment. It also offers portable generators, commercial and industrial generators, and energy storage, solar and home-energy monitoring products. Homeowners reach it through dealers, electricians and home-improvement retailers, while businesses and public bodies obtain larger systems through distributors and industrial channels. The company reports its activity by geographic region.
Revenue came to $4.4 billion over the last twelve months, earned by making and delivering power generation and energy products. Revenue has changed at -2.7% a year across the last three years, a modest decline. The operating margin is 9.5%, the business earns 8% on the capital invested in it, and it carries net debt of 2.4 times EBITDA. No dividend is paid. On the site's X-Ray Score it receives 32 out of 100.
52-wk range $134.80 – $296.44Volume 1,154,431Daily, split-adjusted
Vitals
Market cap$11.2B
52-week range$134.80 – $296.44
Volume (last day)1,154,431
P/E (TTM)42.9
EBIT / EV yield3.5%
Free-cash-flow yield3.4%
Dividend yieldNo dividend
Revenue (TTM)$4.4B
Net income (TTM)$260M
Operating margin9.5%
Return on capital8.4%
Debt incl. leases$1.3B
Cash & securities$265M
Debt = borrowings plus lease liabilities. Cash & securities = cash, equivalents and short-term marketable securities (long-term securities are not counted, so net cash can be understated for companies that hold large long-term investments). Net debt = debt minus cash & securities. Source: latest SEC 10-Q/10-K. EBIT / EV yield = operating profit divided by market cap plus net debt.
Fair value estimate
$165middle half of models $128 – $194
Fair−12.5% to fair value
Average of the 11 valuation models that pass our checks: multiples, discounted cash flow, dividend discount and earnings power value. A model more than 100% above or 60% below the price is left out as unrealistic. Model uncertainty is Medium, based on how far apart the models are. Undervalued or Overvalued means the gap to fair value is more than 17.5%.
A model estimate, not a price target or recommendation. Inputs: risk-free 5.13%, equity risk premium 4.30% (Damodaran). How it works.
What this means
Weak business, fairly priced
The price sits inside our fair-value band. A high score does not guarantee a good outcome; it shifts the odds a little. Use the checklist as a prompt for your own research.
Before you invest · decision checklist
Ticked boxes are filled in from our data; the rest are yours to answer.
The five-lens scan
Every score explained in one sentence, ranked against Industrials peers. Open a lens to see the numbers behind it.
Strong: 70 to 100Fair: 50 to 69Weak: under 50No score: not enough data
ValuationWeak
30/100
Expensive against its sector on earnings and cash flow.
See the numbers →
EBIT / EV yield3.5%
Free-cash-flow yield3.4%
Fair value vs price0.9×
GrowthWeak
16/100
Growing slower than most of its sector.
See the numbers →
Revenue growth (3y)-2.7%
EPS growth (3y)-20.8%
Growth consistency70%
ProfitabilityWeak
37/100
Earns lower returns on its capital than most peers.
See the numbers →
Return on invested capital8.4%
Operating margin9.5%
Gross profitability30.4%
Financial healthWeak
46/100
Balance sheet is more stretched than most peers.
See the numbers →
Piotroski F-Score6 / 9
Net debt / EBITDA2.4×
Interest cover6.2×
DividendsNone
–/100
Pays no dividend.
See the numbers →
Quarterly results: last 6 quarters
+5.9%Mar '25
+6.3%Jun '25
-5.0%Sep '25
-11.6%Dec '25
+12.4%Mar '26
+10.6%Jun '26
Revenue against the same quarter a year earlier. Latest quarter revenue $1.2B, diluted EPS $2.40.
Other Heavy Electrical Equipment companies by X-Ray Score.
SWOT analysis: Generac Holdings Inc.
Strengthsinside the company
No standout strength in the figures we track.
Weaknessesinside the company
Return on invested capital of 8.4% is well below the 15.0% median of sector peers.
Operating margin of 9.5% is thin against 17.5% for sector peers.
Revenue has fallen 2.7% a year over three years while sector peers grew 5.6%.
Earnings per share have declined 20.8% a year over three years.
Opportunitiesvaluation and setting
No specific opportunity is visible in our valuation, sector or growth data.
Threatsvaluation and setting
Trades at 43.1x earnings, 51% above the 28.5x median of sector peers, so the price already assumes better results.
The price trend is down on the daily and weekly signals.
Written by fixed rules from the figures on this page and the peer table below: filings, our fair value, the sector climate and the price trend. It summarises the data, it is not a forecast or advice.
Compare GNRC with peers and sector
Medians of 80 Industrials peers and of 80 Industrials stocks in our universe.
Largest peers (X-Ray Score): CAT43, GE49, RTX51, GEV50, UNP45, DE43.
Metric
GNRC
Peers
Sector
X-Ray Score (out of 100)
32
51
51
Valuation
30
48
48
Growth
16
51
51
Profitability
37
51
51
Financial health
46
49
49
Dividends
–
53
53
Sector leaders: highest X-Ray Score in Industrials
GNRC ranks #74 of 81 in Industrials by X-Ray Score. A higher score is stronger on our five pillars; it is a ranking of facts, not a forecast.
Green means better than the peer median, red worse (only where a higher or lower figure is clearly better). A dash means too few companies report the figure. P/E, EV/EBITDA and price changes are not graded: a different level is not good or bad by itself.
Factor ratings for GNRC
Each factor is rated by where GNRC stands among the 81 Industrials stocks in our universe.
Rating against the sector
Goodthe top third of these stocks
Averagethe middle third of these stocks
Badthe bottom third of these stocks
"Beats" is the share of those stocks it is ahead of.
Against its own history
The last columns set today's figure against the company's own median of its last five financial years:
▲ Betterbetter than its usual level
▼ Worseworse than its usual level
≈ In linewithin its usual range
For valuation factors Good means cheaper than most of the sector and Better means cheaper than usual for this company, which is not the same as a bargain.
In total: 4 Good · 4 Average · 14 Bad of 22Growth: 0 · 0 · 3Profitability: 0 · 1 · 4Financial strength: 1 · 1 · 2Valuation: 1 · 1 · 3Cash flow: 2 · 0 · 1Efficiency: 0 · 1 · 1
Factor
GNRC
Rating
Sector median
Own 5-year median
Against own history
Growth
Revenue growth, 3 years a year
−2.7%
Badbeats 14%
+5.6%
–
–
Revenue growth, last year
−2.0%
Badbeats 13%
+4.5%
+6.8%
▼ Worse
EPS growth, 3 years a year
−20.8%
Badbeats 5%
+5.7%
–
–
Profitability
Gross margin
39.5%
Averagebeats 61%
38.0%
36.4%
≈ In line
Operating margin
9.5%
Badbeats 23%
17.5%
12.4%
▼ Worse
Net margin
5.9%
Badbeats 19%
12.8%
7.4%
▼ Worse
Return on invested capital
8.4%
Badbeats 13%
14.9%
–
–
Return on equity
9.0%
Badbeats 8%
23.7%
12.7%
▼ Worse
Financial strength
Net debt / EBITDA
2.4x
Badbeats 33%
1.8x
1.8x
▼ Worse
Interest cover
6.2x
Badbeats 18%
21.4x
6.0x
≈ In line
Current ratio
2.04
Goodbeats 88%
1.25
2.03
≈ In line
Piotroski F-score
6 / 9
Averagebeats 41%
6 / 9
–
–
Valuation
P/E ratio
43.1x
Badbeats 13%
28.9x
36.9x
▼ Worse
Price / book
3.9x
Goodbeats 72%
6.2x
3.4x
▼ Worse
Price / sales
2.5x
Averagebeats 64%
3.5x
2.0x
▼ Worse
EV / EBITDA
29.0x
Badbeats 10%
18.5x
17.0x
▼ Worse
Free cash flow yield
3.4%
Badbeats 26%
3.8%
3.3%
≈ In line
Cash flow
Free cash flow margin
8.5%
Badbeats 25%
13.8%
8.1%
≈ In line
Cash from operations / net income
2.11
Goodbeats 85%
1.39
2.34
≈ In line
Accruals (lower is better)
−5.0%
Goodbeats 69%
−3.2%
–
–
Efficiency
Inventory turnover
2.2x
Badbeats 3%
4.0x
2.2x
≈ In line
Days sales outstanding
55 days
Averagebeats 54%
57 days
52 days
≈ In line
These ratings compare companies with each other and describe the past; they are not a forecast, a recommendation or part of the X-Ray Score. A factor is left out when its data is missing or meaningless (for example a P/E on negative earnings). A dash in the history columns means fewer than three usable years.
Fundamentals checklist
● 4 Good · ● 3 Average · ● 8 Bad
Cash quality
Earnings backed by cashGood
Free-cash-flow yieldBad
Risk models
Altman Z''Good
Piotroski F-ScoreAverage
Growth
EPS growth (3y)Bad
Revenue growth (3y)Bad
Growth consistencyAverage
Balance sheet
Current ratioGood
Net debt / EBITDABad
Interest coverBad
Valuation
Fair value vs priceAverage
EBIT / EV yieldBad
Profitability
Return on invested capitalBad
Operating marginBad
Gross profitabilityGood
Each check is graded against the company's sector, not a fixed number. Checklist score 36/100.
Financials
FY21
FY22
FY23
FY24
FY25
Revenue
$3.7B
$4.6B
$4.0B
$4.3B
$4.2B
Operating income
$721M
$566M
$386M
$537M
$289M
Net income
$557M
$409M
$217M
$317M
$161M
Operating cash flow
$411M
$59M
$522M
$741M
$438M
Operating margin
19.3%
12.4%
9.6%
12.5%
6.9%
Free cash flow
$301M
−$28M
$393M
$605M
$268M
Diluted EPS
$8.30
$5.42
$3.27
$5.39
$2.69
Fiscal years, from SEC filings.
Technical summary
Daily
Strongly bearish
3 bullish · 1 neutral · 12 bearish
Weekly
Strongly bearish
2 bullish · 1 neutral · 9 bearish
Monthly
Neutral
4 bullish · 1 neutral · 3 bearish
Moving averages (daily)
SMA 10
202.6
Bearish
EMA 10
200.2
Bearish
SMA 20
208.4
Bearish
EMA 20
203.1
Bearish
SMA 50
201.3
Bearish
EMA 50
206.1
Bearish
SMA 100
221.2
Bearish
EMA 100
211.7
Bearish
SMA 200
217.2
Bearish
EMA 200
208.7
Bearish
Oscillators (daily)
RSI (14)
39.43
Neutral
MACD (12, 26)
-2.21
Bearish
Momentum (12)
-15.92
Bearish
Stochastic %K (14)
5.49
Bullish
Williams %R (14)
-94.51
Bullish
CCI (20)
-127.8
Bullish
Pivot points (classic, last session)
S3
170.7
S2
178.2
S1
183.1
Pivot
190.6
R1
195.5
R2
202.9
R3
207.8
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
The eight funds with the largest weight in GNRC among the ETFs we cover, from each fund's latest SEC Form N-PORT (quarter-end positions, so they can be months old). All ETFs.