Bolsa Mexicana de Valores · Mexico · Updated after 27 Oct 2026 close

Salesforce, Inc.

CRM · Bolsa Mexicana de Valores · prices in MXN

MXN 4,510.00▼ -58.78 (1.29%)

Research report

About Salesforce, Inc.

Salesforce, Inc. provides cloud-based software that helps businesses manage their relationships with customers. Its main offerings include applications for sales, customer service, marketing and commerce, along with tools for analytics and building custom business apps. Customers are mostly organisations of many kinds that use these services on a subscription basis to organise customer information and support their teams. The company is based in San Francisco, California, and serves businesses around the world.

The shares are listed on the Bolsa Mexicana de Valores in Mexico under the code CRM, and the price on this page is in Mexican pesos (MXN). Our dividend records, which start in 2019, show payments in 3 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.

Market X-Ray · price-based

Fair price profile

Ranks #110 of 361 on the Bolsa Mexicana de Valores · confidence High

What this score is, and is not

It describes how this stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is. That fundamental X-Ray needs financial statements, which we do not have for Mexico yet.

TrendStrong

81/100

Trading above its long-term averages and near its highs.

See the numbers →

Above 200-day average30.7%

From 52-week high-6.9%

MomentumStrong

72/100

Rising faster than most stocks on this exchange.

See the numbers →

3-month return48.6%

6-month return43.6%

12-month, skipping last month-10.9%

Stability (higher is calmer)Weak

13/100

Volatile, with deep drawdowns.

See the numbers →

Volatility, 1 year (lower is calmer)50.2%

Worst drawdown, 1 year (smaller is calmer)-45.8%

LiquidityStrong

81/100

Trades actively.

See the numbers →

Avg daily value traded12.56M MXN

Zero-volume days1.7%

IncomeFair

53/100

Dividend is typical for this exchange.

See the numbers →

Dividend yield13.3%

Years with dividends3

Price-based X-Ray. The fundamental X-Ray (financial health, valuation, growth, fair value) is available for US stocks today. It will follow for Mexico when fundamentals data for this market is added. All Mexico stocks.

Price trend

Uptrend

Versus its 50- and 200-day averages

52-week range

2,561.00 – 4,860.20

Price is 85% of the way up

Returns

+48.6% 3m · −3.3% 1y

Price returns, dividends not included

RSI (14)

Neutral zone

Price chart

Interactive chart

52-wk range 2,561.00 – 4,860.20 Daily closes, split-adjusted

Signals

50-day average4,182.08

200-day average3,450.61

Golden/death cross (60d)Golden, 29 days ago

New 52-week highNo

Bullish RSI divergenceNo

Average daily range (ATR)124.63

Technical summary

Daily

Strongly bullish

11 bullish · 4 neutral · 1 bearish

Weekly

Strongly bullish

11 bullish · 1 neutral · 0 bearish

Monthly

Bullish

5 bullish · 1 neutral · 2 bearish

Moving averages (daily)

SMA 10	4,513.6	Bearish
EMA 10	4,495.7	Bullish
SMA 20	4,351.6	Bullish
EMA 20	4,395.3	Bullish
SMA 50	4,182.1	Bullish
EMA 50	4,130.6	Bullish
SMA 100	3,579.4	Bullish
EMA 100	3,847.7	Bullish
SMA 200	3,450.6	Bullish
EMA 200	3,784.4	Bullish

Oscillators (daily)

RSI (14)	58.99	Neutral
MACD (12, 26)	131.7	Bullish
Momentum (12)	7.23	Bullish
Stochastic %K (14)	69.70	Neutral
Williams %R (14)	-30.30	Neutral
CCI (20)	69.66	Neutral

Pivot points (classic, last session)

4,465.9

4,486.8

4,498.4

Pivot

4,519.2

4,530.8

4,551.6

4,563.2

Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.

Dividends

Paid, last 12 months

32.08 USD

Yield on today's price

13.19%

Frequency

Quarterly

Next ex-dividend date

Not announced

Tap a dividend date to compare the dividend yield on that day with today's.

Ex-dividend date	Amount per share
	8.1308
This payment: 8.1308 USD per share, ex-dividend 17 Sep 2026. On 17 Sep 2026 14.17% Share price that day 4,200.00 MXN. Dividends in the 12 months up to that day: 595.08 MXN (150.83 + 150.83 + 150.83 + 142.60). Today, latest close 27 Oct 2026 13.19% Share price 4,510.00 MXN. Dividends in the last 12 months: 595.08 MXN (150.83 + 150.83 + 150.83 + 142.60). Paid in USD and shown in MXN, the unit of the price, at the latest rate. Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	8.1308
This payment: 8.1308 USD per share, ex-dividend 11 Jun 2026. On 11 Jun 2026 25.40% Share price that day 2,872.00 MXN. Dividends in the 12 months up to that day: 729.45 MXN (150.83 + 150.83 + 142.60 + 142.60 + 142.60). Today, latest close 27 Oct 2026 13.19% Share price 4,510.00 MXN. Dividends in the last 12 months: 595.08 MXN (150.83 + 150.83 + 150.83 + 142.60). Paid in USD and shown in MXN, the unit of the price, at the latest rate. Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	8.1308
This payment: 8.1308 USD per share, ex-dividend 9 Apr 2026. On 9 Apr 2026 19.57% Share price that day 2,956.00 MXN. Dividends in the 12 months up to that day: 578.62 MXN (150.83 + 142.60 + 142.60 + 142.60). Today, latest close 27 Oct 2026 13.19% Share price 4,510.00 MXN. Dividends in the last 12 months: 595.08 MXN (150.83 + 150.83 + 150.83 + 142.60). Paid in USD and shown in MXN, the unit of the price, at the latest rate. Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	7.6873
This payment: 7.6873 USD per share, ex-dividend 18 Dec 2025. On 18 Dec 2025 12.31% Share price that day 4,632.99 MXN. Dividends in the 12 months up to that day: 570.40 MXN (142.60 + 142.60 + 142.60 + 142.60). Today, latest close 27 Oct 2026 13.19% Share price 4,510.00 MXN. Dividends in the last 12 months: 595.08 MXN (150.83 + 150.83 + 150.83 + 142.60). Paid in USD and shown in MXN, the unit of the price, at the latest rate. Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	7.6873
This payment: 7.6873 USD per share, ex-dividend 17 Sep 2025. On 17 Sep 2025 12.76% Share price that day 4,425.92 MXN. Dividends in the 12 months up to that day: 564.91 MXN (142.60 + 142.60 + 142.60 + 137.11). Today, latest close 27 Oct 2026 13.19% Share price 4,510.00 MXN. Dividends in the last 12 months: 595.08 MXN (150.83 + 150.83 + 150.83 + 142.60). Paid in USD and shown in MXN, the unit of the price, at the latest rate. Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	7.6873
This payment: 7.6873 USD per share, ex-dividend 18 Jun 2025. On 18 Jun 2025 14.13% Share price that day 4,929.46 MXN. Dividends in the 12 months up to that day: 696.54 MXN (142.60 + 142.60 + 137.11 + 137.11 + 137.11). Today, latest close 27 Oct 2026 13.19% Share price 4,510.00 MXN. Dividends in the last 12 months: 595.08 MXN (150.83 + 150.83 + 150.83 + 142.60). Paid in USD and shown in MXN, the unit of the price, at the latest rate. Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	7.6873
This payment: 7.6873 USD per share, ex-dividend 10 Apr 2025. On 10 Apr 2025 10.67% Share price that day 5,189.78 MXN. Dividends in the 12 months up to that day: 553.94 MXN (142.60 + 137.11 + 137.11 + 137.11). Today, latest close 27 Oct 2026 13.19% Share price 4,510.00 MXN. Dividends in the last 12 months: 595.08 MXN (150.83 + 150.83 + 150.83 + 142.60). Paid in USD and shown in MXN, the unit of the price, at the latest rate. Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	7.3916
This payment: 7.3916 USD per share, ex-dividend 18 Dec 2024. On 18 Dec 2024 7.95% Share price that day 6,900.00 MXN. Dividends in the 12 months up to that day: 548.46 MXN (137.11 + 137.11 + 137.11 + 137.11). Today, latest close 27 Oct 2026 13.19% Share price 4,510.00 MXN. Dividends in the last 12 months: 595.08 MXN (150.83 + 150.83 + 150.83 + 142.60). Paid in USD and shown in MXN, the unit of the price, at the latest rate. Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	7.3916
This payment: 7.3916 USD per share, ex-dividend 18 Sep 2024. On 18 Sep 2024 8.43% Share price that day 4,880.00 MXN. Dividends in the 12 months up to that day: 411.34 MXN (137.11 + 137.11 + 137.11). Today, latest close 27 Oct 2026 13.19% Share price 4,510.00 MXN. Dividends in the last 12 months: 595.08 MXN (150.83 + 150.83 + 150.83 + 142.60). Paid in USD and shown in MXN, the unit of the price, at the latest rate. Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	7.3916
This payment: 7.3916 USD per share, ex-dividend 9 Jul 2024. On 9 Jul 2024 6.09% Share price that day 4,505.90 MXN. Dividends in the 12 months up to that day: 274.23 MXN (137.11 + 137.11). Today, latest close 27 Oct 2026 13.19% Share price 4,510.00 MXN. Dividends in the last 12 months: 595.08 MXN (150.83 + 150.83 + 150.83 + 142.60). Paid in USD and shown in MXN, the unit of the price, at the latest rate. Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	7.3916
This payment: 7.3916 USD per share, ex-dividend 13 Mar 2024. On 13 Mar 2024 2.68% Share price that day 5,115.00 MXN. Dividends in the 12 months up to that day: 137.11 MXN. Today, latest close 27 Oct 2026 13.19% Share price 4,510.00 MXN. Dividends in the last 12 months: 595.08 MXN (150.83 + 150.83 + 150.83 + 142.60). Paid in USD and shown in MXN, the unit of the price, at the latest rate. Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.

Ex-dividend dates and amounts from our market-data provider. Shown as declared, before tax.

Prices are end-of-day closes in MXN. Educational only, not financial advice.