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London Stock Exchange · UK · Updated after 27 Oct 2026 close

Card Factory PLC

CARD · London Stock Exchange · prices in GBX
GBX 90.10▼ -0.30 (0.33%)
Research report

About Card Factory PLC

Card Factory is a British retailer that designs and sells greeting cards, gift wrap, balloons and small gifts through its own chain of shops on high streets and in shopping centres around the United Kingdom. Its customers are everyday shoppers looking for cards and presents for birthdays, holidays and other occasions. The company is based in Wakefield in West Yorkshire, where it runs its retail operations and supplies its stores.

Card Factory PLC trades under the code CARD on the London Stock Exchange in UK, with its price quoted in pence sterling (GBX). Our dividend records, which start in 2019, show payments in 4 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.

63/ 100
Market X-Ray · price-based
Fair price profile
Ranks #1096 of 3788 on the London Stock Exchange · confidence High
What this score is, and is not
It describes how this stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is. That fundamental X-Ray needs financial statements, which we do not have for UK yet.
TrendStrong
80/100
Trading above its long-term averages and near its highs.
See the numbers →
Above 200-day average30.2%
From 52-week high-13.4%
MomentumFair
67/100
Typical recent returns for this exchange.
See the numbers →
3-month return26.0%
6-month return43.2%
12-month, skipping last month-25.8%
Stability (higher is calmer)Weak
33/100
Volatile, with deep drawdowns.
See the numbers →
Volatility, 1 year (lower is calmer)42.3%
Worst drawdown, 1 year (smaller is calmer)-41.2%
LiquidityStrong
90/100
Trades actively.
See the numbers →
Avg daily value traded120.42M GBX
Zero-volume days0.0%
IncomeWeak
43/100
Dividend is small or irregular.
See the numbers →
Dividend yield5.5%
Years with dividends3
Price-based X-Ray. The fundamental X-Ray (financial health, valuation, growth, fair value) is available for US stocks today. It will follow for UK when fundamentals data for this market is added. All UK stocks.
Price trend
Uptrend
Versus its 50- and 200-day averages
52-week range
58.30 – 108.40
Price is 63% of the way up
Returns
+26.0% 3m · −6.6% 1y
Price returns, dividends not included
RSI (14)
66
Neutral zone

Price chart

52-wk range 58.30 – 108.40 Daily closes, split-adjusted

Signals

50-day average78.52
200-day average69.22
Golden/death cross (60d)Golden, 49 days ago
New 52-week highNo
Bullish RSI divergenceNo
Average daily range (ATR)3.26

Technical summary

Daily
Strongly bullish
11 bullish · 4 neutral · 1 bearish
Weekly
Strongly bullish
11 bullish · 0 neutral · 1 bearish
Monthly
Bullish
5 bullish · 1 neutral · 2 bearish
Moving averages (daily)
SMA 1090.87Bearish
EMA 1089.79Bullish
SMA 2087.79Bullish
EMA 2086.88Bullish
SMA 5078.52Bullish
EMA 5080.85Bullish
SMA 10074.11Bullish
EMA 10076.36Bullish
SMA 20069.22Bullish
EMA 20074.63Bullish
Oscillators (daily)
RSI (14)66.46Neutral
MACD (12, 26)4.00Bullish
Momentum (12)6.12Bullish
Stochastic %K (14)73.64Neutral
Williams %R (14)-26.36Neutral
CCI (20)61.65Neutral
Pivot points (classic, last session)
S3
87.10
S2
88.30
S1
89.20
Pivot
90.40
R1
91.30
R2
92.50
R3
93.40
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.

Dividends

Paid, last 12 months
0.05 GBP
Yield on today's price
5.55%
Frequency
Semi-annual
Next ex-dividend date
5 Nov 2026
Tap a dividend date to compare the dividend yield on that day with today's.
Ex-dividend dateAmount per share
(upcoming) 0.0140
0.0370
0.0130
0.0360
0.0120
0.0450
0.0790
0.0640
Ex-dividend dates and amounts from our market-data provider. Shown as declared, before tax.

Prices are end-of-day closes in GBX. Educational only, not financial advice.