London Stock Exchange · UK · Updated after 23 Oct 2026 close

Bread Financial Holdings

0HCR · London Stock Exchange · prices in USD

USD 99.61▼ -2.77 (2.71%)

Research report

About Bread Financial Holdings

Bread Financial Holdings provides consumer credit and payment products, chiefly private-label and co-branded credit cards issued in partnership with retailers, travel companies and other brands. It also offers savings accounts and related deposit products through its banking subsidiary, and provides marketing and loyalty services to its partner merchants. The company is based in Columbus, Ohio, and serves customers and retail partners across the United States.

On this site Bread Financial Holdings appears as a stock on the London Stock Exchange (UK), code 0HCR, with prices in US dollars (USD). Our dividend records, which start in 2019, show payments in 8 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.

Market X-Ray · price-based

Fair price profile

Ranks #1611 of 3788 on the London Stock Exchange · confidence High

What this score is, and is not

It describes how this stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is. That fundamental X-Ray needs financial statements, which we do not have for UK yet.

TrendStrong

79/100

Trading above its long-term averages and near its highs.

See the numbers →

Above 200-day average13.7%

From 52-week high-12.1%

MomentumFair

65/100

Typical recent returns for this exchange.

See the numbers →

3-month return-2.4%

6-month return5.1%

12-month, skipping last month57.7%

Stability (higher is calmer)Fair

56/100

Typical risk for this exchange.

See the numbers →

Volatility, 1 year (lower is calmer)43.7%

Worst drawdown, 1 year (smaller is calmer)-18.5%

LiquidityWeak

12/100

Thinly traded: prices can jump and exits can be hard.

See the numbers →

Avg daily value traded0.01M USD

Zero-volume days0.0%

IncomeWeak

50/100

Dividend is small or irregular.

See the numbers →

Dividend yield0.9%

Years with dividends6

Price-based X-Ray. The fundamental X-Ray (financial health, valuation, growth, fair value) is available for US stocks today. It will follow for UK when fundamentals data for this market is added. All UK stocks.

Price trend

Above 200-day, below 50-day

Versus its 50- and 200-day averages

52-week range

59.25 – 115.00

Price is 72% of the way up

Returns

−2.4% 3m · +55.1% 1y

Price returns, dividends not included

RSI (14)

Neutral zone

Price chart

Interactive chart

52-wk range 59.25 – 115.00 Daily closes, split-adjusted

Signals

50-day average105.79

200-day average87.62

Golden/death cross (60d)None

New 52-week highNo

Bullish RSI divergenceNo

Average daily range (ATR)3.49

Technical summary

Daily

Bearish

4 bullish · 4 neutral · 8 bearish

Weekly

Neutral

6 bullish · 1 neutral · 5 bearish

Monthly

Strongly bullish

7 bullish · 1 neutral · 0 bearish

Moving averages (daily)

SMA 10	99.57	Bullish
EMA 10	100.7	Bearish
SMA 20	101.8	Bearish
EMA 20	101.6	Bearish
SMA 50	105.8	Bearish
EMA 50	102.6	Bearish
SMA 100	100.5	Bearish
EMA 100	98.89	Bullish
SMA 200	87.62	Bullish
EMA 200	89.74	Bullish

Oscillators (daily)

RSI (14)	43.88	Neutral
MACD (12, 26)	-1.40	Bearish
Momentum (12)	-0.38	Bearish
Stochastic %K (14)	58.16	Neutral
Williams %R (14)	-41.84	Neutral
CCI (20)	-28.65	Neutral

Pivot points (classic, last session)

95.50

97.56

98.58

Pivot

100.6

101.7

103.7

104.7

Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.

Dividends

Paid, last 12 months

0.92 USD

Yield on today's price

0.92%

Frequency

Quarterly

Next ex-dividend date

Not announced

Tap a dividend date to compare the dividend yield on that day with today's.

Ex-dividend date	Amount per share
	0.2300
This payment: 0.2300 USD per share, ex-dividend 31 Aug 2026. On 31 Aug 2026 0.86% Share price that day 107.26 USD. Dividends in the 12 months up to that day: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Today, latest close 23 Oct 2026 0.92% Share price 99.61 USD. Dividends in the last 12 months: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	0.2300
This payment: 0.2300 USD per share, ex-dividend 29 May 2026. On 29 May 2026 1.01% Share price that day 89.27 USD. Dividends in the 12 months up to that day: 0.9000 USD (0.2300 + 0.2300 + 0.2300 + 0.2100). Today, latest close 23 Oct 2026 0.92% Share price 99.61 USD. Dividends in the last 12 months: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	0.2300
This payment: 0.2300 USD per share, ex-dividend 26 Feb 2026. On 26 Feb 2026 1.12% Share price that day 78.70 USD. Dividends in the 12 months up to that day: 0.8800 USD (0.2300 + 0.2300 + 0.2100 + 0.2100). Today, latest close 23 Oct 2026 0.92% Share price 99.61 USD. Dividends in the last 12 months: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	0.2300
This payment: 0.2300 USD per share, ex-dividend 6 Nov 2025. On 6 Nov 2025 1.35% Share price that day 63.72 USD. Dividends in the 12 months up to that day: 0.8600 USD (0.2300 + 0.2100 + 0.2100 + 0.2100). Today, latest close 23 Oct 2026 0.92% Share price 99.61 USD. Dividends in the last 12 months: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	0.2100
This payment: 0.2100 USD per share, ex-dividend 7 Aug 2025. On 7 Aug 2025 1.44% Share price that day 58.17 USD. Dividends in the 12 months up to that day: 0.8400 USD (0.2100 + 0.2100 + 0.2100 + 0.2100). Today, latest close 23 Oct 2026 0.92% Share price 99.61 USD. Dividends in the last 12 months: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	0.2100
This payment: 0.2100 USD per share, ex-dividend 8 May 2025. On 8 May 2025 1.73% Share price that day 48.62 USD. Dividends in the 12 months up to that day: 0.8400 USD (0.2100 + 0.2100 + 0.2100 + 0.2100). Today, latest close 23 Oct 2026 0.92% Share price 99.61 USD. Dividends in the last 12 months: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	0.2100
This payment: 0.2100 USD per share, ex-dividend 13 Feb 2025. On 13 Feb 2025 1.38% Share price that day 60.91 USD. Dividends in the 12 months up to that day: 0.8400 USD (0.2100 + 0.2100 + 0.2100 + 0.2100). Today, latest close 23 Oct 2026 0.92% Share price 99.61 USD. Dividends in the last 12 months: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	0.2100
This payment: 0.2100 USD per share, ex-dividend 8 Nov 2024. On 8 Nov 2024 1.40% Share price that day 59.89 USD. Dividends in the 12 months up to that day: 0.8400 USD (0.2100 + 0.2100 + 0.2100 + 0.2100). Today, latest close 23 Oct 2026 0.92% Share price 99.61 USD. Dividends in the last 12 months: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	0.2100
This payment: 0.2100 USD per share, ex-dividend 9 Aug 2024. On 9 Aug 2024 1.65% Share price that day 50.89 USD. Dividends in the 12 months up to that day: 0.8400 USD (0.2100 + 0.2100 + 0.2100 + 0.2100). Today, latest close 23 Oct 2026 0.92% Share price 99.61 USD. Dividends in the last 12 months: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	0.2100
This payment: 0.2100 USD per share, ex-dividend 9 May 2024. On 9 May 2024 2.13% Share price that day 39.43 USD. Dividends in the 12 months up to that day: 0.8400 USD (0.2100 + 0.2100 + 0.2100 + 0.2100). Today, latest close 23 Oct 2026 0.92% Share price 99.61 USD. Dividends in the last 12 months: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	0.2100
This payment: 0.2100 USD per share, ex-dividend 8 Feb 2024. On 8 Feb 2024 2.41% Share price that day 34.79 USD. Dividends in the 12 months up to that day: 0.8400 USD (0.2100 + 0.2100 + 0.2100 + 0.2100). Today, latest close 23 Oct 2026 0.92% Share price 99.61 USD. Dividends in the last 12 months: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.
	0.2100
This payment: 0.2100 USD per share, ex-dividend 10 Nov 2023. On 10 Nov 2023 3.08% Share price that day 27.26 USD. Dividends in the 12 months up to that day: 0.8400 USD (0.2100 + 0.2100 + 0.2100 + 0.2100). Today, latest close 23 Oct 2026 0.92% Share price 99.61 USD. Dividends in the last 12 months: 0.9200 USD (0.2300 + 0.2300 + 0.2300 + 0.2300). Dividend yield = dividends paid in the 12 months up to that day divided by the share price that day, before tax. Past dividends are not a promise of future ones.

Ex-dividend dates and amounts from our market-data provider. Shown as declared, before tax.

Prices are end-of-day closes in USD. Educational only, not financial advice.