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Market X-Ray report · 27 October 2026

Diageo plc (GUI)

Deutsche Börse Xetra · Germany · prices in EUR · close of 27 Oct 2026

Key indicators

Last closeEUR 20.93
52-week range15.65 – 21.90
Return, 1 month / 3 months+11.3% / +13.6%
Return, 1 year / 3 years+5.1% / −34.5%
TrendUptrend
RSI (14)65
Volatility (1 year)32.1%
Worst drawdown (1 year)-27.1%
Average daily value traded0.99M EUR
Dividend yield2.5%

Market X-Ray price-based

69/ 100 · High confidence · ahead of 84% of stocks on this exchange
Trend82
Momentum71
Stability (higher is calmer)61
Liquidity72
Income50

Five-year price chart navy: price · brown: 200-day average

13.7421.4229.1036.7844.462021-112023-022024-052025-082026-10

About the company

Diageo is a drinks company based in London that makes and markets spirits, beer and wine. Its portfolio includes Scotch whisky, vodka, gin, rum and tequila brands alongside stout and other beers. The company serves retailers, bars, restaurants and distributors in many countries, and its products reach consumers through shops and licensed premises across the globe. It also produces ready-to-drink beverages and some wine.

The shares are listed on the Deutsche Börse Xetra in Germany under the code GUI, and the price on this page is in euros (EUR). Our dividend records, which start in 2019, show payments in 8 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.

Summary

Diageo plc (GUI) trades on the Deutsche Börse Xetra in Germany. It last closed at EUR 20.93 on 27 October 2026.

Its price-based Market X-Ray is 69 out of 100 (a fair price profile), ranking 115 of 701 stocks on this exchange. The score describes how the stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is.

Over the last year the price rose 5.1% and over the last three months it rose 13.6%. Returns are price returns, dividends not included.

Fundamental measures (valuation, growth, financial health) are not shown: we do not yet hold financial statements for this market.

stocksxray.com · page 1
XStocksXray
Diageo plc (GUI)

The five lenses in numbers each metric is ranked against the other stocks on Deutsche Börse Xetra

Lens and metricValueScoreReading
Trend82 · StrongTrading above its long-term averages and near its highs.
Above 200-day average14.6%
From 52-week high-3.1%
Momentum71 · StrongRising faster than most stocks on this exchange.
3-month return13.6%
6-month return25.8%
12-month return, skipping the last month-5.6%
Stability (higher is calmer)61 · FairTypical risk for this exchange.
Volatility, 1 year (lower is calmer)32.1%
Worst drawdown, 1 year (smaller is calmer)-27.1%
Liquidity72 · StrongTrades actively.
Average daily value traded0.99M EUR
Zero-volume days0.0%
Income50 · FairDividend is typical for this exchange.
Dividend yield2.5%
Years with dividends5

Strengths

  • Trend: Trading above its long-term averages and near its highs.
  • Momentum: Rising faster than most stocks on this exchange.
  • Liquidity: Trades actively.

Weak spots

No lens is weak against its exchange.

Returns

1 week+0.1%
1 month+11.3%
3 months+13.6%
6 months+25.8%
1 year+5.1%
3 years−34.5%
5 years−42.7%

Signals

50-day / 200-day average19.41 / 18.26
Golden / death cross (60 days)Golden, 53 days ago
New 52-week highNo
Bullish RSI divergenceNo
Average daily range (ATR)0.40

Technical summary

DailyStrongly bullish11 bullish · 4 neutral · 1 bearish
WeeklyStrongly bullish9 bullish · 1 neutral · 2 bearish
MonthlyBullish5 bullish · 1 neutral · 2 bearish

Recent dividends

Ex-dividend dateAmount per share
15 Oct 2026GBP 0.2669
16 Apr 2026GBP 0.1779
16 Oct 2025GBP 0.5679
27 Feb 2025GBP 0.3732
29 Aug 2024GBP 0.5599
29 Feb 2024GBP 0.3799

How to read this report

Every number comes from end-of-day prices and dividends. The Market X-Ray describes how the stock has traded, ranked against the other stocks on Deutsche Börse Xetra; it does not measure how healthy or cheap the business is. The fundamental X-Ray (financial health, valuation, growth) needs financial statements, which we hold today for US stocks. See the methodology page. Educational only, not financial advice.

stocksxray.com · page 2 · generated 28 Oct 2026