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XStocksXray
Research report · 22 October 2026

Prudential Financial Inc (PFH)

Financials · Life & Health Insurance · US stock · price as of 22 Oct 2026

Key indicators

Price$14.89
52-week range$14.50 – $18.60
Market cap$5.2B
P/E (trailing)1.3×
Dividend yield6.9%
Revenue (last 12 months)$64.8B
Revenue growth (3y a year)2.2%
Price / book0.2×
Return on equity12.4%

Fair value

Fair value is not shown for this company.

X-Ray Score

55/ 100 · Low confidence · ahead of 63% of sector peers
Valuation98
Growth10
Profitability35
Financial health67
Dividends64

Five-year price chart navy: price · brown: 200-day average · blue band: fair value range

14.0315.6317.2418.8520.452021-102023-012024-042025-072026-10

Executive summary

This company, linked to the Prudential Financial group, provides life insurance, retirement products and investment management services. It sells protection and savings products to individuals and institutions and manages investment portfolios for clients. Revenue comes from insurance premiums, investment income on the assets backing its policies, and fees for managing assets and administering retirement plans.

Trailing twelve-month revenue stands at $64.8 billion. The three-year revenue growth rate is 2.2% a year. Profitability shows an operating margin of 7.6% and a return on invested capital of 11%. Shareholders receive a dividend, yielding 6.9%. These figures describe past results as reported and are a factual snapshot, not a forecast. Some measures, such as margins for real estate trusts and banks, are defined differently from those of industrial firms, so comparisons should be made with care.

StocksXray gives Prudential Financial Inc an X-Ray Score of 55 out of 100 (low confidence), ahead of 63% of the S&P 500 stocks in its sector. Its strongest lens is valuation (98) and its weakest is growth (10).

stocksxray.com · page 1
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Prudential Financial Inc (PFH)

Valuation history multiples at each fiscal year-end price; the last column uses today's price and the last twelve months

FY2021FY2022FY2023FY2024FY2025Now
Price$20.11$14.72$16.54$16.69$16.46$14.89
Market cap$7.8B$5.5B$6.0B$6.0B$5.8B$5.2B
P/E0.9×–2.5×2.2×1.6×1.3×
Price / book0.1×0.2×0.2×0.2×0.2×0.2×
Dividend yield22.87%32.61%30.23%31.16%32.81%6.93%

Fundamentals checklist ● 1 Good · ● 1 Average · ● 3 Bad · each check graded against the sector

Risk models

Piotroski F-Score8 of 9Good

Growth

Revenue growth (3y)2.2%Bad
Growth consistency60%Bad

Profitability

Return on invested capital10.6%Average
Operating margin7.6%Bad
stocksxray.com · page 2
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Prudential Financial Inc (PFH)

Financials US$ millions, from SEC filings; last column is the last twelve months

Income statementFY21FY22FY23FY24FY25LTM
Revenue71,24756,88153,97970,40560,77464,765
Net income8,868-1,6472,4882,7273,5763,918
Diluted EPS ($)22.40-4.496.747.509.9911.16
Net margin12.4%−2.9%4.6%3.9%5.9%6.0%
Balance sheetFY21FY22FY23FY24FY25LTM
Total assets937,582689,029721,212735,587773,740783,554
Cash12,88817,25119,41918,49719,71215,162
Total debt19,34420,68319,50020,14020,29920,618
Equity61,87630,59327,82027,87232,43831,577
Dividend per share ($)4.604.805.005.205.405.50

Revenue and net income US$ billions: navy revenue, teal net income

FY21FY22FY23FY24FY25

Margins blue gross, teal operating, brown net

-3%4%11%17%FY21FY22FY23FY24FY25

Latest quarters

Mar 2025Jun 2025Sep 2025Dec 2025Mar 2026Jun 2026
Revenue ($M)13,47013,72617,88815,69015,52615,661
Growth vs a year earlier−42.7%−7.8%−8.2%+25.3%+15.3%+14.1%
Net income ($M)7075331,431905597985
Diluted EPS ($)1.961.484.01–1.682.80
stocksxray.com · page 3
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Prudential Financial Inc (PFH)

Peers in Life & Health Insurance

CompanyX-Ray
PFH · Prudential Financial Inc55
MET · Metlife Inc56
GL · Globe Life Inc.49
PFG · Principal Financial Group...37
AFL · Aflac Inc35

Market Compass outlook for Financials: Favourable (71/100). It blends regime history, macro sensitivity, momentum and valuation.

Returns

1 week−0.7%
1 month−3.1%
3 months−6.2%
6 months−9.7%
1 year−13.6%
3 years−0.3%
5 years−24.6%

Technical summary

DailyBearish3 bullish · 4 neutral · 9 bearish
WeeklyStrongly bearish0 bullish · 1 neutral · 11 bearish
MonthlyStrongly bearish0 bullish · 1 neutral · 7 bearish
50-day / 200-day average$15.13 / $16.05
52-week low / high$14.50 / $18.60
Classic pivot, support and resistanceS2 14.67 · S1 14.78 · P – · R1 15.00 · R2 15.11

Recent dividends

Ex-dividend dateAmount per share
13 Nov 2026$0.2578
14 Aug 2026$0.2580
15 May 2026$0.2580
13 Feb 2026$0.2580
14 Nov 2025$0.2580
15 Aug 2025$0.2580
stocksxray.com · page 4
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Prudential Financial Inc (PFH)

Strengths

  • Piotroski F-Score of 8 out of 9: most of the nine accounting health tests pass.
  • Has raised its dividend for 7 years in a row.

Risks and weak spots

  • Revenue growth (3y) is weak against Financials peers (2.2%).
  • Growth consistency is weak against Financials peers (60%).
  • Operating margin is weak against Financials peers (7.6%).

Latest SEC filings

DateFormItems
20 Oct 20268-K7.01,8.01,9.01
15 Oct 20268-K2.02,7.01,9.01
9 Oct 20268-K7.01,9.01
8 Oct 20268-K7.01,9.01
5 Aug 202610-Q
4 Aug 20268-K2.02,7.01,9.01
24 Jul 20268-K7.01,9.01
15 Jul 20268-K2.02,7.01

How to read this report

Every number comes from SEC filings, end-of-day prices and the StocksXray models described on the methodology page. The X-Ray Score ranks each metric against the company's own sector. Fair value is the average of up to 15 valuation models, most of them anchored to the company's own multiples, so it stays near the price and should be read as a range, not a point. Analyst ratings, price targets and earnings-call summaries are not part of this report. Educational research, not financial advice; read the disclaimer.

stocksxray.com · page 5 · generated 23 Oct 2026