H & M Hennes & Mauritz AB (publ) (HM-B)
Stockholm Exchange · Sweden · prices in SEK · close of 23 Oct 2026
Key indicators
| Last close | SEK 174.90 |
|---|---|
| 52-week range | 156.35 – 194.30 |
| Return, 1 month / 3 months | +5.2% / +7.5% |
| Return, 1 year / 3 years | +1.1% / +31.5% |
| Trend | Uptrend |
| RSI (14) | 66 |
| Volatility (1 year) | 23.7% |
| Worst drawdown (1 year) | -17.4% |
| Average daily value traded | 341.91M SEK |
| Dividend yield | 4.0% |
Market X-Ray price-based
Five-year price chart navy: price · brown: 200-day average
About the company
H & M Hennes & Mauritz AB is a Swedish clothing retailer based in Stockholm. It designs and sells fashion apparel, accessories, footwear and cosmetics for women, men, teenagers and children, along with homeware. Its customers are everyday shoppers, reached mainly through its own stores and online channels in many countries. The company also runs several separate fashion brands aimed at different styles and price points, and it sources its goods from a large network of external suppliers.
On this site H & M Hennes & Mauritz AB (publ) appears as a stock on the Stockholm Exchange (Sweden), code HM-B, with prices in Swedish kronor (SEK). Our dividend records, which start in 2019, show payments in 7 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Summary
H & M Hennes & Mauritz AB (publ) (HM-B) trades on the Stockholm Exchange in Sweden. It last closed at SEK 174.90 on 23 October 2026.
Its price-based Market X-Ray is 79 out of 100 (a strong price profile), ranking 57 of 912 stocks on this exchange. The score describes how the stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is.
Over the last year the price rose 1.1% and over the last three months it rose 7.5%. Returns are price returns, dividends not included.
Fundamental measures (valuation, growth, financial health) are not shown: we do not yet hold financial statements for this market.
The five lenses in numbers each metric is ranked against the other stocks on Stockholm Exchange
| Lens and metric | Value | Score | Reading |
|---|---|---|---|
| Trend | 69 · Fair | Mixed trend against its averages. | |
| Above 200-day average | 2.6% | ||
| From 52-week high | -10.0% | ||
| Momentum | 66 · Fair | Typical recent returns for this exchange. | |
| 3-month return | 7.5% | ||
| 6-month return | 2.8% | ||
| 12-month return, skipping the last month | -4.0% | ||
| Stability (higher is calmer) | 92 · Strong | Calmer than most: low volatility and shallow drawdowns. | |
| Volatility, 1 year (lower is calmer) | 23.7% | ||
| Worst drawdown, 1 year (smaller is calmer) | -17.4% | ||
| Liquidity | 98 · Strong | Trades actively. | |
| Average daily value traded | 341.91M SEK | ||
| Zero-volume days | 0.0% | ||
| Income | 82 · Strong | Dividend is high and has been paid regularly. | |
| Dividend yield | 4.0% | ||
| Years with dividends | 6 |
Strengths
- Stability (higher is calmer): Calmer than most: low volatility and shallow drawdowns.
- Liquidity: Trades actively.
- Income: Dividend is high and has been paid regularly.
Weak spots
No lens is weak against its exchange.
Returns
| 1 week | +1.5% |
|---|---|
| 1 month | +5.2% |
| 3 months | +7.5% |
| 6 months | +2.8% |
| 1 year | +1.1% |
| 3 years | +31.5% |
| 5 years | +33.6% |
Signals
| 50-day / 200-day average | 169.24 / 170.48 |
|---|---|
| Golden / death cross (60 days) | Death, 12 days ago |
| New 52-week high | No |
| Bullish RSI divergence | No |
| Average daily range (ATR) | 3.53 |
Technical summary
Recent dividends
| Ex-dividend date | Amount per share |
|---|---|
| 4 Nov 2026 | SEK 3.5500 |
| 6 May 2026 | SEK 3.5500 |
| 6 Nov 2025 | SEK 3.4000 |
| 8 May 2025 | SEK 3.4000 |
| 7 Nov 2024 | SEK 3.2500 |
| 6 May 2024 | SEK 3.2500 |
How to read this report
Every number comes from end-of-day prices and dividends. The Market X-Ray describes how the stock has traded, ranked against the other stocks on Stockholm Exchange; it does not measure how healthy or cheap the business is. The fundamental X-Ray (financial health, valuation, growth) needs financial statements, which we hold today for US stocks. See the methodology page. Educational only, not financial advice.