H & M Hennes & Mauritz AB is a Swedish clothing retailer based in Stockholm. It designs and sells fashion apparel, accessories, footwear and cosmetics for women, men, teenagers and children, along with homeware. Its customers are everyday shoppers, reached mainly through its own stores and online channels in many countries. The company also runs several separate fashion brands aimed at different styles and price points, and it sources its goods from a large network of external suppliers.
On this site H & M Hennes & Mauritz AB (publ) appears as a stock on the Stockholm Exchange (Sweden), code HM-B, with prices in Swedish kronor (SEK). Our dividend records, which start in 2019, show payments in 7 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Market X-Ray · price-based
Strong price profile
Ranks #57 of 912 on the Stockholm Exchange · confidence High
What this score is, and is not
It describes how this stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is. That fundamental X-Ray needs financial statements, which we do not have for Sweden yet.
TrendFair
69/100
Mixed trend against its averages.
See the numbers →
Above 200-day average2.6%
From 52-week high-10.0%
MomentumFair
66/100
Typical recent returns for this exchange.
See the numbers →
3-month return7.5%
6-month return2.8%
12-month, skipping last month-4.0%
Stability (higher is calmer)Strong
92/100
Calmer than most: low volatility and shallow drawdowns.
See the numbers →
Volatility, 1 year (lower is calmer)23.7%
Worst drawdown, 1 year (smaller is calmer)-17.4%
LiquidityStrong
98/100
Trades actively.
See the numbers →
Avg daily value traded341.91M SEK
Zero-volume days0.0%
IncomeStrong
82/100
Dividend is high and has been paid regularly.
See the numbers →
Dividend yield4.0%
Years with dividends6
Price-based X-Ray. The fundamental X-Ray (financial health, valuation, growth, fair value) is available for US stocks today. It will follow for Sweden when fundamentals data for this market is added. All Sweden stocks.
52-wk range 156.35 – 194.30Daily closes, split-adjusted
Signals
50-day average169.24
200-day average170.48
Golden/death cross (60d)Death, 12 days ago
New 52-week highNo
Bullish RSI divergenceNo
Average daily range (ATR)3.53
Technical summary
Daily
Strongly bullish
12 bullish · 1 neutral · 3 bearish
Weekly
Strongly bullish
11 bullish · 1 neutral · 0 bearish
Monthly
Strongly bullish
7 bullish · 1 neutral · 0 bearish
Moving averages (daily)
SMA 10
170.7
Bullish
EMA 10
171.0
Bullish
SMA 20
165.6
Bullish
EMA 20
168.6
Bullish
SMA 50
169.2
Bullish
EMA 50
168.2
Bullish
SMA 100
168.9
Bullish
EMA 100
168.6
Bullish
SMA 200
170.5
Bullish
EMA 200
167.4
Bullish
Oscillators (daily)
RSI (14)
65.63
Neutral
MACD (12, 26)
2.14
Bullish
Momentum (12)
7.83
Bullish
Stochastic %K (14)
95.68
Bearish
Williams %R (14)
-4.32
Bearish
CCI (20)
120.1
Bearish
Pivot points (classic, last session)
S3
169.9
S2
171.2
S1
173.0
Pivot
174.3
R1
176.2
R2
177.5
R3
179.3
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
6.95 SEK
Yield on today's price
3.97%
Frequency
Semi-annual
Next ex-dividend date
4 Nov 2026
Ex-dividend date
Amount per share
(upcoming)
3.5500
3.5500
3.4000
3.4000
3.2500
3.2500
3.2500
3.2500
3.2500
3.2500
6.5000
4.8500
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
Prices are end-of-day closes in SEK. Educational only, not financial advice.
