JD Sports Fashion PLC (JD)
London Exchange · UK · prices in GBX · close of 23 Oct 2026
Key indicators
| Last close | GBX 89.60 |
|---|---|
| 52-week range | 63.98 – 101.95 |
| Return, 1 month / 3 months | +20.7% / +4.5% |
| Return, 1 year / 3 years | −9.4% / −28.0% |
| Trend | Uptrend |
| RSI (14) | 60 |
| Volatility (1 year) | 39.6% |
| Worst drawdown (1 year) | -34.1% |
| Average daily value traded | 1,393.88M GBX |
| Dividend yield | 1.3% |
Market X-Ray price-based
Five-year price chart navy: price · brown: 200-day average
About the company
JD Sports Fashion is a British retailer of sports fashion, footwear and casual clothing. It runs chains of shops that offer branded athletic and lifestyle products from sportswear makers alongside its own-label ranges, serving younger fashion-conscious customers. The company is based in Bury, in Greater Manchester, and operates stores in the United Kingdom, continental Europe, North America and the Asia-Pacific region, combining high-street shops with online retail.
JD Sports Fashion PLC trades under the code JD on the London Exchange in UK, with its price quoted in pence sterling (GBX). Our dividend records, which start in 2019, show payments in 7 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Summary
JD Sports Fashion PLC (JD) trades on the London Exchange in UK. It last closed at GBX 89.60 on 23 October 2026.
Its price-based Market X-Ray is 60 out of 100 (a fair price profile), ranking 1,390 of 3,787 stocks on this exchange. The score describes how the stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is.
Over the last year the price fell 9.4% and over the last three months it rose 4.5%. Returns are price returns, dividends not included.
Fundamental measures (valuation, growth, financial health) are not shown: we do not yet hold financial statements for this market.
The five lenses in numbers each metric is ranked against the other stocks on London Exchange
| Lens and metric | Value | Score | Reading |
|---|---|---|---|
| Trend | 69 · Fair | Mixed trend against its averages. | |
| Above 200-day average | 11.4% | ||
| From 52-week high | -11.0% | ||
| Momentum | 57 · Fair | Typical recent returns for this exchange. | |
| 3-month return | 4.5% | ||
| 6-month return | 25.6% | ||
| 12-month return, skipping the last month | -24.9% | ||
| Stability (higher is calmer) | 41 · Weak | Volatile, with deep drawdowns. | |
| Volatility, 1 year (lower is calmer) | 39.6% | ||
| Worst drawdown, 1 year (smaller is calmer) | -34.1% | ||
| Liquidity | 97 · Strong | Trades actively. | |
| Average daily value traded | 1,393.88M GBX | ||
| Zero-volume days | 0.0% | ||
| Income | 31 · Weak | Dividend is small or irregular. | |
| Dividend yield | 1.3% | ||
| Years with dividends | 5 |
Strengths
- Liquidity: Trades actively.
Weak spots
- Stability (higher is calmer): Volatile, with deep drawdowns.
- Income: Dividend is small or irregular.
Returns
| 1 week | −4.5% |
|---|---|
| 1 month | +20.7% |
| 3 months | +4.5% |
| 6 months | +25.6% |
| 1 year | −9.4% |
| 3 years | −28.0% |
| 5 years | −56.0% |
Signals
| 50-day / 200-day average | 83.41 / 80.43 |
|---|---|
| Golden / death cross (60 days) | None |
| New 52-week high | No |
| Bullish RSI divergence | No |
| Average daily range (ATR) | 2.66 |
Technical summary
Recent dividends
| Ex-dividend date | Amount per share |
|---|---|
| 29 Oct 2026 | GBP 0.0040 |
| 2 Jul 2026 | GBP 0.0087 |
| 30 Oct 2025 | GBP 0.0033 |
| 12 Jun 2025 | GBP 0.0067 |
| 7 Nov 2024 | GBP 0.0033 |
| 13 Jun 2024 | GBP 0.0060 |
How to read this report
Every number comes from end-of-day prices and dividends. The Market X-Ray describes how the stock has traded, ranked against the other stocks on London Exchange; it does not measure how healthy or cheap the business is. The fundamental X-Ray (financial health, valuation, growth) needs financial statements, which we hold today for US stocks. See the methodology page. Educational only, not financial advice.