JD Sports Fashion is a British retailer of sports fashion, footwear and casual clothing. It runs chains of shops that offer branded athletic and lifestyle products from sportswear makers alongside its own-label ranges, serving younger fashion-conscious customers. The company is based in Bury, in Greater Manchester, and operates stores in the United Kingdom, continental Europe, North America and the Asia-Pacific region, combining high-street shops with online retail.
JD Sports Fashion PLC trades under the code JD on the London Exchange in UK, with its price quoted in pence sterling (GBX). Our dividend records, which start in 2019, show payments in 7 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Market X-Ray · price-based
Fair price profile
Ranks #1376 of 3787 on the London Exchange · confidence High
What this score is, and is not
It describes how this stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is. That fundamental X-Ray needs financial statements, which we do not have for UK yet.
TrendFair
69/100
Mixed trend against its averages.
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Above 200-day average11.9%
From 52-week high-10.6%
MomentumFair
57/100
Typical recent returns for this exchange.
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3-month return3.3%
6-month return23.9%
12-month, skipping last month-20.3%
Stability (higher is calmer)Weak
40/100
Volatile, with deep drawdowns.
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Volatility, 1 year (lower is calmer)39.6%
Worst drawdown, 1 year (smaller is calmer)-35.0%
LiquidityStrong
97/100
Trades actively.
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Avg daily value traded1,405.33M GBX
Zero-volume days0.0%
IncomeWeak
31/100
Dividend is small or irregular.
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Dividend yield1.3%
Years with dividends5
Price-based X-Ray. The fundamental X-Ray (financial health, valuation, growth, fair value) is available for US stocks today. It will follow for UK when fundamentals data for this market is added. All UK stocks.
52-wk range 63.98 – 101.95Daily closes, split-adjusted
Signals
50-day average83.48
200-day average80.40
Golden/death cross (60d)None
New 52-week highNo
Bullish RSI divergenceNo
Average daily range (ATR)2.71
Technical summary
Daily
Strongly bullish
12 bullish · 4 neutral · 0 bearish
Weekly
Strongly bullish
10 bullish · 1 neutral · 1 bearish
Monthly
Neutral
4 bullish · 1 neutral · 3 bearish
Moving averages (daily)
SMA 10
89.61
Bullish
EMA 10
89.14
Bullish
SMA 20
85.11
Bullish
EMA 20
86.51
Bullish
SMA 50
83.48
Bullish
EMA 50
84.53
Bullish
SMA 100
85.15
Bullish
EMA 100
83.59
Bullish
SMA 200
80.40
Bullish
EMA 200
82.98
Bullish
Oscillators (daily)
RSI (14)
61.56
Neutral
MACD (12, 26)
2.83
Bullish
Momentum (12)
12.02
Bullish
Stochastic %K (14)
73.92
Neutral
Williams %R (14)
-26.08
Neutral
CCI (20)
84.56
Neutral
Pivot points (classic, last session)
S3
87.42
S2
88.67
S1
89.33
Pivot
90.59
R1
91.25
R2
92.51
R3
93.17
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
0.01 GBP
Yield on today's price
1.33%
Frequency
Semi-annual
Next ex-dividend date
29 Oct 2026
Ex-dividend date
Amount per share
(upcoming)
0.0040
0.0087
0.0033
0.0067
0.0033
0.0060
0.0030
0.0067
0.0013
0.0035
0.0144
0.0028
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
Prices are end-of-day closes in GBX. Educational only, not financial advice.
