Card Factory PLC (CARD)
London Exchange · UK · prices in GBX · close of 22 Oct 2026
Key indicators
| Last close | GBX 90.70 |
|---|---|
| 52-week range | 58.30 – 108.40 |
| Return, 1 month / 3 months | +27.2% / +27.7% |
| Return, 1 year / 3 years | −3.6% / +15.3% |
| Trend | Uptrend |
| RSI (14) | 69 |
| Volatility (1 year) | 42.5% |
| Worst drawdown (1 year) | -41.5% |
| Average daily value traded | 121.51M GBX |
| Dividend yield | 5.5% |
Market X-Ray price-based
Five-year price chart navy: price · brown: 200-day average
About the company
Card Factory is a British retailer that designs and sells greeting cards, gift wrap, balloons and small gifts through its own chain of shops on high streets and in shopping centres around the United Kingdom. Its customers are everyday shoppers looking for cards and presents for birthdays, holidays and other occasions. The company is based in Wakefield in West Yorkshire, where it runs its retail operations and supplies its stores.
Card Factory PLC trades under the code CARD on the London Exchange in UK, with its price quoted in pence sterling (GBX). Our dividend records, which start in 2019, show payments in 4 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Summary
Card Factory PLC (CARD) trades on the London Exchange in UK. It last closed at GBX 90.70 on 22 October 2026.
Its price-based Market X-Ray is 63 out of 100 (a fair price profile), ranking 1,059 of 3,787 stocks on this exchange. The score describes how the stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is.
Over the last year the price fell 3.6% and over the last three months it rose 27.7%. Returns are price returns, dividends not included.
Fundamental measures (valuation, growth, financial health) are not shown: we do not yet hold financial statements for this market.
The five lenses in numbers each metric is ranked against the other stocks on London Exchange
| Lens and metric | Value | Score | Reading |
|---|---|---|---|
| Trend | 80 · Strong | Trading above its long-term averages and near its highs. | |
| Above 200-day average | 31.8% | ||
| From 52-week high | -12.8% | ||
| Momentum | 68 · Fair | Typical recent returns for this exchange. | |
| 3-month return | 27.7% | ||
| 6-month return | 46.6% | ||
| 12-month return, skipping the last month | -24.2% | ||
| Stability (higher is calmer) | 33 · Weak | Volatile, with deep drawdowns. | |
| Volatility, 1 year (lower is calmer) | 42.5% | ||
| Worst drawdown, 1 year (smaller is calmer) | -41.5% | ||
| Liquidity | 90 · Strong | Trades actively. | |
| Average daily value traded | 121.51M GBX | ||
| Zero-volume days | 0.0% | ||
| Income | 43 · Weak | Dividend is small or irregular. | |
| Dividend yield | 5.5% | ||
| Years with dividends | 3 |
Strengths
- Trend: Trading above its long-term averages and near its highs.
- Liquidity: Trades actively.
Weak spots
- Stability (higher is calmer): Volatile, with deep drawdowns.
- Income: Dividend is small or irregular.
Returns
| 1 week | +0.0% |
|---|---|
| 1 month | +27.2% |
| 3 months | +27.7% |
| 6 months | +46.6% |
| 1 year | −3.6% |
| 3 years | +15.3% |
| 5 years | +113.9% |
Signals
| 50-day / 200-day average | 77.60 / 68.81 |
|---|---|
| Golden / death cross (60 days) | Golden, 46 days ago |
| New 52-week high | No |
| Bullish RSI divergence | No |
| Average daily range (ATR) | 3.55 |
Technical summary
Recent dividends
| Ex-dividend date | Amount per share |
|---|---|
| 5 Nov 2026 | GBP 0.0140 |
| 28 May 2026 | GBP 0.0370 |
| 6 Nov 2025 | GBP 0.0130 |
| 29 May 2025 | GBP 0.0360 |
| 31 Oct 2024 | GBP 0.0120 |
| 30 May 2024 | GBP 0.0450 |
How to read this report
Every number comes from end-of-day prices and dividends. The Market X-Ray describes how the stock has traded, ranked against the other stocks on London Exchange; it does not measure how healthy or cheap the business is. The fundamental X-Ray (financial health, valuation, growth) needs financial statements, which we hold today for US stocks. See the methodology page. Educational only, not financial advice.