Card Factory is a British retailer that designs and sells greeting cards, gift wrap, balloons and small gifts through its own chain of shops on high streets and in shopping centres around the United Kingdom. Its customers are everyday shoppers looking for cards and presents for birthdays, holidays and other occasions. The company is based in Wakefield in West Yorkshire, where it runs its retail operations and supplies its stores.
Card Factory PLC trades under the code CARD on the London Exchange in UK, with its price quoted in pence sterling (GBX). Our dividend records, which start in 2019, show payments in 4 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Market X-Ray · price-based
Fair price profile
Ranks #1059 of 3787 on the London Exchange · confidence High
What this score is, and is not
It describes how this stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is. That fundamental X-Ray needs financial statements, which we do not have for UK yet.
TrendStrong
80/100
Trading above its long-term averages and near its highs.
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Above 200-day average31.8%
From 52-week high-12.8%
MomentumFair
68/100
Typical recent returns for this exchange.
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3-month return27.7%
6-month return46.6%
12-month, skipping last month-24.2%
Stability (higher is calmer)Weak
33/100
Volatile, with deep drawdowns.
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Volatility, 1 year (lower is calmer)42.5%
Worst drawdown, 1 year (smaller is calmer)-41.5%
LiquidityStrong
90/100
Trades actively.
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Avg daily value traded121.51M GBX
Zero-volume days0.0%
IncomeWeak
43/100
Dividend is small or irregular.
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Dividend yield5.5%
Years with dividends3
Price-based X-Ray. The fundamental X-Ray (financial health, valuation, growth, fair value) is available for US stocks today. It will follow for UK when fundamentals data for this market is added. All UK stocks.
52-wk range 58.30 – 108.40Daily closes, split-adjusted
Signals
50-day average77.60
200-day average68.81
Golden/death cross (60d)Golden, 46 days ago
New 52-week highNo
Bullish RSI divergenceNo
Average daily range (ATR)3.55
Technical summary
Daily
Strongly bullish
12 bullish · 2 neutral · 2 bearish
Weekly
Strongly bullish
11 bullish · 0 neutral · 1 bearish
Monthly
Bullish
5 bullish · 1 neutral · 2 bearish
Moving averages (daily)
SMA 10
89.32
Bullish
EMA 10
89.39
Bullish
SMA 20
85.36
Bullish
EMA 20
85.68
Bullish
SMA 50
77.60
Bullish
EMA 50
79.64
Bullish
SMA 100
73.37
Bullish
EMA 100
75.50
Bullish
SMA 200
68.81
Bullish
EMA 200
74.15
Bullish
Oscillators (daily)
RSI (14)
68.77
Neutral
MACD (12, 26)
4.64
Bullish
Momentum (12)
7.98
Bullish
Stochastic %K (14)
81.11
Bearish
Williams %R (14)
-18.89
Bearish
CCI (20)
89.63
Neutral
Pivot points (classic, last session)
S3
85.73
S2
87.37
S1
89.03
Pivot
90.67
R1
92.33
R2
93.97
R3
95.63
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.
Dividends
Paid, last 12 months
0.05 GBP
Yield on today's price
5.51%
Frequency
Semi-annual
Next ex-dividend date
5 Nov 2026
Ex-dividend date
Amount per share
(upcoming)
0.0140
0.0370
0.0130
0.0360
0.0120
0.0450
0.0790
0.0640
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.
Prices are end-of-day closes in GBX. Educational only, not financial advice.
