ASOS Plc (ASC)
London Exchange · UK · prices in GBX · close of 23 Oct 2026
Key indicators
| Last close | GBX 438.00 |
|---|---|
| 52-week range | 206.50 – 517.00 |
| Return, 1 month / 3 months | +1.9% / +26.6% |
| Return, 1 year / 3 years | +70.1% / +9.1% |
| Trend | Above 200-day, below 50-day |
| RSI (14) | 43 |
| Volatility (1 year) | 53.8% |
| Worst drawdown (1 year) | -37.5% |
| Average daily value traded | 212.95M GBX |
| Dividend yield | – |
Market X-Ray price-based
Five-year price chart navy: price · brown: 200-day average
About the company
ASOS Plc is an online fashion and beauty retailer based in London. It sells clothing, footwear, accessories and cosmetics through its website and mobile app, offering its own-brand ranges alongside products from many other labels. Its customers are mainly young adults, and it serves shoppers in the United Kingdom and in many other countries around the world. The business runs primarily as an internet retailer rather than through a chain of shops.
ASOS Plc trades under the code ASC on the London Exchange in UK, with its price quoted in pence sterling (GBX). Our records, which start in 2019, show no dividend payments for it. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Summary
ASOS Plc (ASC) trades on the London Exchange in UK. It last closed at GBX 438.00 on 23 October 2026.
Its price-based Market X-Ray is 73 out of 100 (a strong price profile), ranking 357 of 3,787 stocks on this exchange. The score describes how the stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is.
Over the last year the price rose 70.1% and over the last three months it rose 26.6%. Returns are price returns, dividends not included.
Fundamental measures (valuation, growth, financial health) are not shown: we do not yet hold financial statements for this market.
The five lenses in numbers each metric is ranked against the other stocks on London Exchange
| Lens and metric | Value | Score | Reading |
|---|---|---|---|
| Trend | 85 · Strong | Trading above its long-term averages and near its highs. | |
| Above 200-day average | 36.3% | ||
| From 52-week high | -13.8% | ||
| Momentum | 94 · Strong | Rising faster than most stocks on this exchange. | |
| 3-month return | 26.6% | ||
| 6-month return | 75.2% | ||
| 12-month return, skipping the last month | 67.0% | ||
| Stability (higher is calmer) | 29 · Weak | Volatile, with deep drawdowns. | |
| Volatility, 1 year (lower is calmer) | 53.8% | ||
| Worst drawdown, 1 year (smaller is calmer) | -37.5% | ||
| Liquidity | 92 · Strong | Trades actively. | |
| Average daily value traded | 212.95M GBX | ||
| Zero-volume days | 0.0% | ||
| Income | – | Pays no dividend. | |
| Dividend yield | – | ||
| Years with dividends | 0 |
Strengths
- Trend: Trading above its long-term averages and near its highs.
- Momentum: Rising faster than most stocks on this exchange.
- Liquidity: Trades actively.
Weak spots
- Stability (higher is calmer): Volatile, with deep drawdowns.
Returns
| 1 week | −5.5% |
|---|---|
| 1 month | +1.9% |
| 3 months | +26.6% |
| 6 months | +75.2% |
| 1 year | +70.1% |
| 3 years | +9.1% |
| 5 years | −84.2% |
Signals
| 50-day / 200-day average | 438.97 / 321.27 |
|---|---|
| Golden / death cross (60 days) | None |
| New 52-week high | No |
| Bullish RSI divergence | No |
| Average daily range (ATR) | 19.97 |
Technical summary
How to read this report
Every number comes from end-of-day prices and dividends. The Market X-Ray describes how the stock has traded, ranked against the other stocks on London Exchange; it does not measure how healthy or cheap the business is. The fundamental X-Ray (financial health, valuation, growth) needs financial statements, which we hold today for US stocks. See the methodology page. Educational only, not financial advice.