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London Exchange · UK · Updated after 23 Oct 2026 close

ASOS Plc

ASC · London Exchange · prices in GBX
GBX 438.00▼ -15.50 (3.42%)
Research reportHistorical data

About ASOS Plc

ASOS Plc is an online fashion and beauty retailer based in London. It sells clothing, footwear, accessories and cosmetics through its website and mobile app, offering its own-brand ranges alongside products from many other labels. Its customers are mainly young adults, and it serves shoppers in the United Kingdom and in many other countries around the world. The business runs primarily as an internet retailer rather than through a chain of shops.

ASOS Plc trades under the code ASC on the London Exchange in UK, with its price quoted in pence sterling (GBX). Our records, which start in 2019, show no dividend payments for it. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.

73/ 100
Market X-Ray · price-based
Strong price profile
Ranks #357 of 3787 on the London Exchange · confidence High
What this score is, and is not
It describes how this stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is. That fundamental X-Ray needs financial statements, which we do not have for UK yet.
TrendStrong
85/100
Trading above its long-term averages and near its highs.
See the numbers →
Above 200-day average36.3%
From 52-week high-13.8%
MomentumStrong
94/100
Rising faster than most stocks on this exchange.
See the numbers →
3-month return26.6%
6-month return75.2%
12-month, skipping last month67.0%
Stability (higher is calmer)Weak
29/100
Volatile, with deep drawdowns.
See the numbers →
Volatility, 1 year (lower is calmer)53.8%
Worst drawdown, 1 year (smaller is calmer)-37.5%
LiquidityStrong
92/100
Trades actively.
See the numbers →
Avg daily value traded212.95M GBX
Zero-volume days0.0%
IncomeNone
–/100
Pays no dividend.
See the numbers →
Years with dividends0
Price-based X-Ray. The fundamental X-Ray (financial health, valuation, growth, fair value) is available for US stocks today. It will follow for UK when fundamentals data for this market is added. All UK stocks.
Price trend
Above 200-day, below 50-day
Versus its 50- and 200-day averages
52-week range
206.50 – 517.00
Price is 75% of the way up
Returns
+26.6% 3m · +70.1% 1y
Price returns, dividends not included
RSI (14)
43
Neutral zone

Price chart

52-wk range 206.50 – 517.00 Daily closes, split-adjusted

Signals

50-day average438.97
200-day average321.27
Golden/death cross (60d)None
New 52-week highNo
Bullish RSI divergenceNo
Average daily range (ATR)19.97

Technical summary

Daily
Neutral
8 bullish · 2 neutral · 6 bearish
Weekly
Strongly bullish
9 bullish · 1 neutral · 2 bearish
Monthly
Strongly bullish
6 bullish · 1 neutral · 1 bearish
Moving averages (daily)
SMA 10454.0Bearish
EMA 10454.9Bearish
SMA 20468.6Bearish
EMA 20456.4Bearish
SMA 50439.0Bearish
EMA 50435.2Bullish
SMA 100384.3Bullish
EMA 100394.9Bullish
SMA 200321.3Bullish
EMA 200351.8Bullish
Oscillators (daily)
RSI (14)43.28Neutral
MACD (12, 26)2.11Bullish
Momentum (12)-2.88Bearish
Stochastic %K (14)14.29Bullish
Williams %R (14)-85.71Bullish
CCI (20)-91.50Neutral
Pivot points (classic, last session)
S3
399.2
S2
417.3
S1
427.7
Pivot
445.8
R1
456.2
R2
474.3
R3
484.7
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.

Prices are end-of-day closes in GBX. Educational only, not financial advice.