Ao World (AO)
London Exchange · UK · prices in GBX · close of 22 Oct 2026
Key indicators
| Last close | GBX 93.30 |
|---|---|
| 52-week range | 82.50 – 117.40 |
| Return, 1 month / 3 months | −0.1% / +0.6% |
| Return, 1 year / 3 years | −6.4% / +15.3% |
| Trend | Uptrend |
| RSI (14) | 59 |
| Volatility (1 year) | 26.6% |
| Worst drawdown (1 year) | -25.9% |
| Average daily value traded | 70.25M GBX |
| Dividend yield | 1.9% |
Market X-Ray price-based
Five-year price chart navy: price · brown: 200-day average
About the company
AO World is an online retailer of household appliances and consumer electronics, based in Bolton in the United Kingdom. It sells washing machines, fridges, cookers, televisions and small kitchen appliances through its website, mainly to household customers in Britain, and it also offers delivery, installation and recycling services for the products it sells. The company runs its own logistics and customer service operations to support those sales.
The shares are listed on the London Exchange in UK under the code AO, and the price on this page is in pence sterling (GBX). Our dividend records, which start in 2019, show payments in one calendar year. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.
Summary
Ao World (AO) trades on the London Exchange in UK. It last closed at GBX 93.30 on 22 October 2026.
Its price-based Market X-Ray is 55 out of 100 (a fair price profile), ranking 1,739 of 3,787 stocks on this exchange. The score describes how the stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is.
Over the last year the price fell 6.4% and over the last three months it rose 0.6%. Returns are price returns, dividends not included.
Fundamental measures (valuation, growth, financial health) are not shown: we do not yet hold financial statements for this market.
The five lenses in numbers each metric is ranked against the other stocks on London Exchange
| Lens and metric | Value | Score | Reading |
|---|---|---|---|
| Trend | 48 · Weak | Below its long-term averages and far from its highs. | |
| Above 200-day average | 0.5% | ||
| From 52-week high | -17.6% | ||
| Momentum | 49 · Weak | Lagging most stocks on this exchange. | |
| 3-month return | 0.6% | ||
| 6-month return | 1.7% | ||
| 12-month return, skipping the last month | -6.3% | ||
| Stability (higher is calmer) | 65 · Fair | Typical risk for this exchange. | |
| Volatility, 1 year (lower is calmer) | 26.6% | ||
| Worst drawdown, 1 year (smaller is calmer) | -25.9% | ||
| Liquidity | 87 · Strong | Trades actively. | |
| Average daily value traded | 70.25M GBX | ||
| Zero-volume days | 0.0% | ||
| Income | 17 · Weak | Dividend is small or irregular. | |
| Dividend yield | 1.9% | ||
| Years with dividends | 1 |
Strengths
- Liquidity: Trades actively.
Weak spots
- Trend: Below its long-term averages and far from its highs.
- Momentum: Lagging most stocks on this exchange.
- Income: Dividend is small or irregular.
Returns
| 1 week | +1.4% |
|---|---|
| 1 month | −0.1% |
| 3 months | +0.6% |
| 6 months | +1.7% |
| 1 year | −6.4% |
| 3 years | +15.3% |
| 5 years | −36.4% |
Signals
| 50-day / 200-day average | 91.73 / 92.88 |
|---|---|
| Golden / death cross (60 days) | None |
| New 52-week high | No |
| Bullish RSI divergence | No |
| Average daily range (ATR) | 4.21 |
Technical summary
Recent dividends
| Ex-dividend date | Amount per share |
|---|---|
| 9 Jul 2026 | GBP 0.0175 |
How to read this report
Every number comes from end-of-day prices and dividends. The Market X-Ray describes how the stock has traded, ranked against the other stocks on London Exchange; it does not measure how healthy or cheap the business is. The fundamental X-Ray (financial health, valuation, growth) needs financial statements, which we hold today for US stocks. See the methodology page. Educational only, not financial advice.