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London Exchange · UK · Updated after 22 Oct 2026 close

Ao World

AO · London Exchange · prices in GBX
GBX 93.30▲ +0.80 (0.86%)
Research reportHistorical data

About Ao World

AO World is an online retailer of household appliances and consumer electronics, based in Bolton in the United Kingdom. It sells washing machines, fridges, cookers, televisions and small kitchen appliances through its website, mainly to household customers in Britain, and it also offers delivery, installation and recycling services for the products it sells. The company runs its own logistics and customer service operations to support those sales.

The shares are listed on the London Exchange in UK under the code AO, and the price on this page is in pence sterling (GBX). Our dividend records, which start in 2019, show payments in one calendar year. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.

55/ 100
Market X-Ray · price-based
Fair price profile
Ranks #1739 of 3787 on the London Exchange · confidence High
What this score is, and is not
It describes how this stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is. That fundamental X-Ray needs financial statements, which we do not have for UK yet.
TrendWeak
48/100
Below its long-term averages and far from its highs.
See the numbers →
Above 200-day average0.5%
From 52-week high-17.6%
MomentumWeak
49/100
Lagging most stocks on this exchange.
See the numbers →
3-month return0.6%
6-month return1.7%
12-month, skipping last month-6.3%
Stability (higher is calmer)Fair
65/100
Typical risk for this exchange.
See the numbers →
Volatility, 1 year (lower is calmer)26.6%
Worst drawdown, 1 year (smaller is calmer)-25.9%
LiquidityStrong
87/100
Trades actively.
See the numbers →
Avg daily value traded70.25M GBX
Zero-volume days0.0%
IncomeWeak
17/100
Dividend is small or irregular.
See the numbers →
Dividend yield1.9%
Years with dividends1
Price-based X-Ray. The fundamental X-Ray (financial health, valuation, growth, fair value) is available for US stocks today. It will follow for UK when fundamentals data for this market is added. All UK stocks.
Price trend
Uptrend
Versus its 50- and 200-day averages
52-week range
82.50 – 117.40
Price is 31% of the way up
Returns
+0.6% 3m · −6.4% 1y
Price returns, dividends not included
RSI (14)
59
Neutral zone

Price chart

52-wk range 82.50 – 117.40 Daily closes, split-adjusted

Signals

50-day average91.73
200-day average92.88
Golden/death cross (60d)None
New 52-week highNo
Bullish RSI divergenceNo
Average daily range (ATR)4.21

Technical summary

Daily
Strongly bullish
12 bullish · 3 neutral · 1 bearish
Weekly
Neutral
5 bullish · 1 neutral · 6 bearish
Monthly
Bearish
2 bullish · 1 neutral · 5 bearish
Moving averages (daily)
SMA 1091.52Bullish
EMA 1091.69Bullish
SMA 2090.29Bullish
EMA 2091.16Bullish
SMA 5091.73Bullish
EMA 5091.50Bullish
SMA 10092.23Bullish
EMA 10091.96Bullish
SMA 20092.88Bullish
EMA 20093.01Bullish
Oscillators (daily)
RSI (14)59.25Neutral
MACD (12, 26)0.35Bullish
Momentum (12)4.83Bullish
Stochastic %K (14)80.00Neutral
Williams %R (14)-20.00Neutral
CCI (20)134.3Bearish
Pivot points (classic, last session)
S3
83.03
S2
85.77
S1
89.53
Pivot
92.27
R1
96.03
R2
98.77
R3
102.5
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.

Dividends

Paid, last 12 months
0.02 GBP
Yield on today's price
1.88%
Frequency
Annual
Next ex-dividend date
Not announced
Ex-dividend dateAmount per share
0.0175
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.

Prices are end-of-day closes in GBX. Educational only, not financial advice.