MO vs KO

	MO Altria Group, Inc.	KO Coca Cola Co
Price	$76.07	$95.34
Sector	Consumer Staples	Consumer Staples
X-Ray Score	61	43
Valuation	73	13
Growth	29	49
Profitability	77	48
Financial health	61	64
Dividends	50	48
Fair value	$78	$78
Verdict	Fair +3%	Overvalued -18%
Revenue (TTM)	$23.5B	$49.3B
Operating margin	46.8%	29.3%
Return on capital	43.1%	18.0%
Revenue growth (3y)	-2.5%	3.7%
Free-cash-flow yield	7.2%	3.1%
Net debt / EBITDA	2.0×	2.1×
Dividend yield	5.6%	2.2%

Scores and fair values are model estimates from SEC filings, ranked within each company's own sector, so scores of companies in different sectors are not directly comparable. Educational only, not financial advice.