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Stockholm Exchange · Sweden · Updated after 22 Oct 2026 close

Bjorn Borg AB

BORG · Stockholm Exchange · prices in SEK
SEK 57.00▲ +1.70 (3.07%)
Research reportHistorical data

About Bjorn Borg AB

Bjorn Borg AB is a Swedish apparel company that designs and markets underwear, socks, sportswear and related clothing under the Bjorn Borg brand. Its products are aimed at consumers who want functional everyday wear and athletic styles, and they are sold through retailers and the company's own channels in Sweden and other European markets. The business is based in Stockholm and builds its identity around the sporting heritage of the name it carries.

On this site Bjorn Borg AB appears as a stock on the Stockholm Exchange (Sweden), code BORG, with prices in Swedish kronor (SEK). Our dividend records, which start in 2019, show payments in 2 different calendar years. The Market X-Ray on this page is price-based and compares it with other stocks on the same exchange; it does not measure how healthy the business is.

56/ 100
Market X-Ray · price-based
Fair price profile
Ranks #400 of 912 on the Stockholm Exchange · confidence High
What this score is, and is not
It describes how this stock has traded: trend, momentum, risk, liquidity and dividends, each ranked against the other stocks on its own exchange. It does not measure how healthy or cheap the business is. That fundamental X-Ray needs financial statements, which we do not have for Sweden yet.
TrendWeak
46/100
Below its long-term averages and far from its highs.
See the numbers →
Above 200-day average-7.2%
From 52-week high-25.0%
MomentumWeak
40/100
Lagging most stocks on this exchange.
See the numbers →
3-month return-12.3%
6-month return-18.4%
12-month, skipping last month-5.8%
Stability (higher is calmer)Strong
77/100
Calmer than most: low volatility and shallow drawdowns.
See the numbers →
Volatility, 1 year (lower is calmer)29.8%
Worst drawdown, 1 year (smaller is calmer)-26.8%
LiquidityFair
63/100
Moderate trading activity.
See the numbers →
Avg daily value traded1.56M SEK
Zero-volume days0.0%
IncomeFair
52/100
Dividend is typical for this exchange.
See the numbers →
Dividend yield7.9%
Years with dividends2
Price-based X-Ray. The fundamental X-Ray (financial health, valuation, growth, fair value) is available for US stocks today. It will follow for Sweden when fundamentals data for this market is added. All Sweden stocks.
Price trend
Below its 200-day average
Versus its 50- and 200-day averages
52-week range
53.00 – 78.00
Price is 16% of the way up
Returns
−12.3% 3m · −3.1% 1y
Price returns, dividends not included
RSI (14)
64
Neutral zone

Price chart

52-wk range 53.00 – 78.00 Daily closes, split-adjusted

Signals

50-day average56.41
200-day average61.45
Golden/death cross (60d)Death, 27 days ago
New 52-week highNo
Bullish RSI divergenceNo
Average daily range (ATR)1.44

Technical summary

Daily
Neutral
7 bullish · 1 neutral · 8 bearish
Weekly
Bearish
4 bullish · 1 neutral · 7 bearish
Monthly
Bearish
2 bullish · 1 neutral · 5 bearish
Moving averages (daily)
SMA 1054.32Bullish
EMA 1054.72Bullish
SMA 2053.98Bullish
EMA 2054.69Bullish
SMA 5056.41Bullish
EMA 5056.54Bullish
SMA 10060.06Bearish
EMA 10058.76Bearish
SMA 20061.45Bearish
EMA 20059.72Bearish
Oscillators (daily)
RSI (14)63.87Neutral
MACD (12, 26)-0.35Bearish
Momentum (12)6.94Bullish
Stochastic %K (14)90.91Bearish
Williams %R (14)-9.09Bearish
CCI (20)295.1Bearish
Pivot points (classic, last session)
S3
53.13
S2
54.07
S1
55.53
Pivot
56.47
R1
57.93
R2
58.87
R3
60.33
Signals describe what the chart is doing, not what to do. Moving averages: price above the average is bullish. Oscillators use the usual thresholds (RSI 30/70, Stochastic 20/80, CCI ±100, Williams %R −80/−20; MACD and momentum above zero are bullish). Weekly and monthly views use closing prices only.

Dividends

Paid, last 12 months
4.50 SEK
Yield on today's price
7.89%
Frequency
Semi-annual
Next ex-dividend date
Not announced
Ex-dividend dateAmount per share
3.0000
1.5000
1.5000
Ex-dividend dates and amounts from EODHD. Shown as declared, before tax.

Prices are end-of-day closes in SEK. Educational only, not financial advice.