PM vs KO

	PM Philip Morris Internatio...	KO Coca Cola Co
Price	$201.74	$95.34
Sector	Consumer Staples	Consumer Staples
X-Ray Score	50	43
Valuation	28	13
Growth	51	49
Profitability	63	48
Financial health	62	64
Dividends	47	48
Fair value	$171	$78
Verdict	Fair -15%	Overvalued -18%
Revenue (TTM)	$42.5B	$49.3B
Operating margin	37.7%	29.3%
Return on capital	37.1%	18.0%
Revenue growth (3y)	-20.4%	3.7%
Free-cash-flow yield	4.0%	3.1%
Net debt / EBITDA	2.4×	2.1×
Dividend yield	3.0%	2.2%

Scores and fair values are model estimates from SEC filings, ranked within each company's own sector, so scores of companies in different sectors are not directly comparable. Educational only, not financial advice.